How RB2F Cut Zivame’s ACoS From 55% to 25%
Zivame’s product range wasn’t fully leveraged for growth, with 20,000+ SKUs and campaigns crowded across 3,000+ products and 1,000+ keywords. RB2F stepped in to restructure the Amazon ad account and turn that scale into efficiency.
Zivame’s Amazon ad account carried a high ACoS of 55%, spread across thousands of unfocused keywords.
RB2F rebuilt the ads framework around business intelligence and demand forecasting.
Budget was redirected toward high-revenue products and surplus inventory for efficient liquidation.
The result: 7X business growth, ACoS down to 25%, and RoAS overachieved by 40%.
The Audit, The Solution & What Went Down
Three stages, one continuous fix — step through each one below.
Where Scale Was Working Against Zivame
Zivame’s entire product range wasn’t fully leveraged for growth. With 20,000+ SKUs, campaigns were crowded with 3,000+ products and 1,000+ keywords, and ACoS sat at a high 55%.
A Restructured Ads Framework Built on Business Intelligence
Advertising focus shifted to high-revenue products and surplus inventory, identified through demand forecasting and inventory intelligence, across six structural fixes:
Portfolio segregation
Using an ASIN mapper to organize the account by structure.
Keyword segmentation
By type and intent, replacing 1,000+ unfocused keywords.
Hero product prioritization
In Amazon Sponsored Ads, focusing spend where it mattered.
Category-weighted budgets
54% on bras, 23% each on sleepwear and shapewear, for balanced visibility.
Competitor-informed creative
Banner creative recommendations drawn from competitor analysis.
SKU-level analytics
Regular performance analytics with tracking down to the SKU.
From Business Intelligence to Efficient Liquidation
RB2F’s execution turned 20,000+ SKUs of scale into a manageable, efficient account.
Business intelligence first.
Applied BI and data analysis to build a restructured ads framework aligned with market demand trends, instead of spreading spend thin across the full catalog.
Then reallocated budget.
Focus shifted to high-revenue products and surplus inventory for efficient liquidation and improved returns.
Structured for scale.
Portfolio segregation, keyword segmentation, and hero product prioritization made 20,000+ SKUs manageable.
7X Growth, ACoS Cut to 25%
The restructured ad account produced results across every metric that mattered:
Business growth
₹10M+ in overall sales, with #10 BSR in the Camisole category.
ACoS (down from 55%)
Achieved over 15 months of restructuring.
RoAS overachieved
7 vs. a target of 5, with 172% more orders in the Sleepwear category.
