At RB2F, storytelling meets scale, creativity meets commerce, and data meets emotion, all under one roof. We don’t believe in silos, we believe in systems that make brands unforgettable and unstoppable.
So we created a model where tech amplifies creativity and powers strategy, and marketing moves at the speed of culture.No more trade-offs. No more half-measures. Just brands, fully realized, built to lead, and designed to last.
Samarjeet has a strong track record of success in the onine semine space and a aeco understanding of the industry. Having multiple successful exits from digital businesses demonstrates his ability to identify and capitalize on market opportunities, as well as his leadership skills and strategic thinking.
DJ Basumatari is a technology company leader with experience in running a company that provides solutions to businesses worldwide. His background suggests strong leadership and management skills, as well as an in-depth understanding of the technology landscape. This provides valuable perspectives and insights for our company.
Krishna, the visionary, brings 9 years of experience turning digital marketing concepts into growth-driven strategies. His expertise in scaling online businesses across marketplaces adds a sharp layer of business insight and provides direction to current execution efforts. He truly believes that ALL brands have a shot at becoming global by harnessing the power of marketplaces.
Rushab, the operations crackerjack, brings substantial experience in scaling up brands to over a mn$ revenue across marketplaces. Having worn multiple hats while working with products across various categories, he relies on structures, methods and clearly defined workflows to build brands for a global presence rather than improvising or working in an ad hoc manner.
Over two decades in the Technology and Internet industry, Tarun works with businesses to help them become more digitally adroit by leveraging emerging marketing technologies. He brings together an integrated solutions approach by leveraging data and businesses strategy to create intelligent experiences for brands.
Over 15 years of working with brand consultancies, Dimple has gathered a solid exposure in digital design while working on brands like Saint-gobain, The Hillcart Tales, Absorbia and many more. Besides her artistic study background she is also an advanced ashtanga yoga practitioner.
Anand, the strategic leader, brings 7 years of experience driving profitable growth across marketplaces. From market sizing to grievance handling, he’s all about driving profitability to clients at the CM2/CM3 level by actively leveraging data, technology and operational insights. He leads the team to audit, optimize P&L, streamline operations, and scale brands efficiently across competitive digital ecosystems.
Jyotsna, the all-rounder, has surfed through a 9-year journey from hotel management to steering brands through the dynamic world of e-commerce marketplaces. By successfully executing GTM strategies across diverse categories, she’s proven her adaptability and strategic mindset in marketplace marketing. With a knack for team dynamics, client relationships, and customer-first operations, she’s the fuel that keeps the engine running smoothly.
Radhika, the growth catalyst, brings over a decade of experience in talent acquisition leading her to the role as the Head of Human Resources at RB2F. She is the lively spirit, known for her ability to balance empathy with structure bringing a nurturing yet strategic presence to the workplace. She believes that teams that live on trust, purpose, and share a common goal are more important than just performance metrics.
KD has Master's degrees in Business, Marketing, and polite email reminders. She comes from a startup background which explains her effectiveness in managing umpteen briefs parallelly. If you can’t find her drafting emails, making ppts, explaining briefs, and researching stuff, she must be sipping the day's tenth cup of coffee while planning her next weekender where she can paint and read in quiet.
After studying Business Administration at the University of Regina and a brief stint in banking, Ankit was drawn to something far more instinctive, creative writing and brand ideation. With 6+ years of experience, he’s shaped campaigns and built stories that help brands stand out. When not deep in strategy (or stretching bandwidth over impossible timelines), he’s usually found in a theatre, chasing stories in a different frame.