How The Hillcart Tales Grew Revenue 247% and Brand Recall 11X
The Hillcart Tales has stood for fine, blended rare teas for over a century, with a legacy of provenance and craft perfected across 120 years. RB2F worked as their digital marketing agency to connect that legacy with a modern audience — across search, site, and media.
RB2F partnered with The Hillcart Tales on brand awareness campaigns and digital sales growth.
Work spanned strategy, website, social media, influencers, e-commerce content production, SEO, and paid media.
The rebuilt TheHillcartTales.com delivered seamless, SEO-strong e-commerce alongside the brand story.
The result: 247% revenue growth and an 11X lift in brand recall.
The Journey, The Strategy & The Execution
Three stages, one continuous fix — step through each one below.
Bringing a 120-Year Tea Legacy Online
RB2F partnered with The Hillcart Tales to create brand awareness campaigns and boost sales through digital marketing. Using targeted consumer insights and data points, the team engaged consumers across multiple platforms, inducing a new degree of experimentation and exploration for unique tea blends.
The broader brand strategy centered on creating brand affinity and positioning The Hillcart Tales as a connoisseur of fine tastes — using social and digital innovation to set a new benchmark in how people connect with tea and brew brands.
Solution offered: Strategy, Website, Social Media, Influencers, eCommerce Content Production, SEO and Paid Media.
Connecting the Dots Between Search, Site, and Media
Two connected tracks carried the strategy — one for commerce, one for the brand:
Experiential commerce
The rebuilt TheHillcartTales.com delivers seamless, responsive e-commerce — showcasing the brand story and contextually promoting products, all backed by strong SEO. Revenue growth: 247%.
Building the brand
Integrated media and brand marketing strategies — spanning video, digital, and influencer partnerships — grew awareness and recall across the funnel. Brand recall lift: 11X.
Strategy, Site, and Media in One Funnel
RB2F’s execution spanned every layer of the funnel, from the site itself to the media surrounding it.
Rebuilt the commerce site.
Digital marketing work started with TheHillcartTales.com — seamless e-commerce backed by strong SEO.
Then integrated brand media.
Video, digital, and influencer partnerships layered on top, growing awareness across the funnel.
Consumer insight throughout.
Targeted consumer insights and data points engaged shoppers across multiple platforms, driving exploration of the brand’s unique tea blends.
247% Revenue Growth, 11X Brand Recall
A rebuilt e-commerce site combined with integrated media drove results across the funnel:
Revenue growth
Driven by a rebuilt e-commerce site combining brand storytelling with strong SEO performance.
Lift in brand recall
Integrated video, digital, and influencer strategy driving sustained awareness.
