How RB2F Grew Royal Oak’s Organic Impressions 6X and Ranked in AI Overviews
Royaloak struggled to scale a high-AOV furniture category online without an integrated marketing strategy. RB2F stepped in as their ecommerce SEO agency and marketplace partner to align marketplace management, performance marketing, creative production, and SEO into one system.
Royaloak’s marketplace listings, ad structure, creative output, and SEO were all fragmented across 800+ SKUs.
RB2F rebuilt Amazon and PepperFry marketplace management, performance marketing, AI-powered production, and technical SEO.
SEO work alone drove 6X more monthly organic impressions and 71% growth in ranking keywords.
Amazon revenue grew 60% MoM, and performance marketing achieved a 4.85 RoAS.
The Challenge, The Solution & The Approach
Three stages, one continuous system — step through each one below.
Scaling a High-AOV Category Without an Integrated Strategy
Royaloak struggled with a lack of integrated marketing strategy to scale a high-AOV category online — marketplace listings were inconsistent with tracking gaps across 800+ SKUs, performance marketing ads lacked structure and keyword optimization, creative production couldn’t match the SKU volume, and SEO visibility was fragmented.
Marketplace Management, Performance Marketing, Production, and SEO
Five connected workstreams carried the rebuild:
Amazon management
Full-funnel advertising, A+ content, and pricing recs. 60% MoM revenue growth, 800+ SKUs listed.
PepperFry management
Category optimization and listing enhancement. 50% MoM category growth, reduced returns.
Performance marketing
GA4 setup and targeted campaigns. 4.85 RoAS achieved, TaCOS lowered from 30% to 20%.
Production & design
AI automation generating product images and videos in bulk, adapted for ad campaigns.
SEO & AI Overviews
1000+ product pages optimized. 6X impressions, 71% keyword growth, 55.1% session growth.
Research, Benchmarking, and a Reporting SOP
The plan aligned research with a repeatable operating system before scaling execution across two marketplaces and two countries.
Research and benchmarking first.
Market research and competitive benchmarking identified visibility gaps and consumer search intent across platforms.
A reporting SOP next.
Standardized reporting streamlined operations for automation and volume delivery across 800+ SKUs.
Then scaled execution.
Performance marketing, marketplace management, AI production, and SEO delivered in parallel across the Indian and UAE websites.
6X Organic Impressions, 71% Keyword Growth
One integrated system across marketplaces, ads, production, and SEO moved every metric that mattered:
Monthly organic impressions
Content built to rank in AI Overviews and organic search across India and UAE.
Growth in ranking keywords
Alongside a 55.1% growth in organic sessions.
MoM Amazon revenue growth
Sales boosted up to ₹1 Cr, with a 4.85 RoAS and 4.79% CTR in performance marketing.
