How Neeman’s Achieved 24X Business Growth
Neeman’s set out to scale in a sneaker market dominated by global giants. RB2F stepped in as their Amazon advertising agency to fix listing structure, fulfillment, and ad targeting standing in the way of that growth.
Many of Neeman’s listings were auto-merged into single parent ASINs, hurting visibility and tracking.
Ad campaigns had misaligned keywords, inconsistent budgets, and poorly structured ad groups.
RB2F fixed ASIN merges, restructured FBA, and rebuilt sponsored campaigns.
The result: ₹38M+ in overall sales, 24X business growth, and ACoS cut from 65% to 35%.
The Audit, The Solution & What Went Down
Three stages, one continuous fix — step through each one below.
Fixing ASIN Merges and Misaligned Campaigns
Neeman’s aimed to scale in the saturated sneaker market dominated by global giants. Many listings were auto-merged into single parent ASINs, causing visibility and tracking issues across platforms. Advertising campaigns had misaligned keywords with product types, inconsistent budgets, and poorly structured ad groups.
Supporting a New Sneaker Category Launch
RB2F supported a new sneaker category launch and streamlined the account around four fixes:
New category launch
Sports and knit sneakers, backed by business intelligence and predictive analytics.
Streamlined inventory
Resolved ASIN merges that were holding back visibility and tracking.
Listings reflecting feedback
Size charts and customer feedback built directly into product listings.
Structured campaigns
Targeted keywords and strategic budgets to improve visibility and performance.
FBA, Content, and Category Management
Once the account structure was fixed, RB2F’s execution covered the full operating loop.
FBA and go-to-market first.
Amazon FBA registration through the IXD model, alongside implementation of GTM strategies for the new launches.
Category sizing and content.
Category sizing for new product launches, discounting strategies, and supported content generation with creative references.
Data and relationships.
Used the Amazon Pi Tool for reports and trend insights, and managed the relationship with the Amazon Category Manager.
24X Growth, ACoS Cut From 65% to 35%
The restructured account produced results across every metric that mattered:
Overall sales
Up to 50+ lakhs per month for the Knit Sneakers category alone, with #1 Best Seller Rank.
Business growth
2 products launched in Sneakers and one in Slippers, with 38K+ units sold.
ACoS (down from 65%)
Returns also reduced from 30% to 22% over the same period.
