How RB2F Drives Growth for Hinduja Group’s ONE Broadband
ONE, from the Hinduja Group, offers fiber-optic broadband with super-fast browsing speeds, buffer-free HD video streaming, and gaming performance. RB2F works as their social media marketing agency, driving brand growth through a strategic and creative approach built for stickiness.
RB2F runs an innovative digital media approach across Facebook, Instagram, and Google for ONE Broadband.
Location-based service launches, plans, and offers reach the right audience through a mix of paid promotions, social advertising, SEM, and organic content.
The strategy is built to achieve both brand and business objectives for a cutting-edge fiber-optic telecom product.
The Journey, The Approach & The Execution
Three stages, one continuous strategy — step through each one below.
Bringing Fiber-Optic Broadband to Life Across Platforms
With its cutting-edge fiber optic technology, ONE offers super-fast browsing speeds, buffer-free HD video streaming, and gaming prowess. RB2F drives brand growth for ONE through a strategic and creative approach, delivering high stickiness across every touchpoint.
Solution offered: Strategy, Website, Social Media, Content Production, SEO, and Paid Media.
Location-Based Launches Through Paid and Organic Media
An innovative digital media approach spanning Facebook, Instagram, and Google reaches the right audience for each service launch through a mix of:
Paid promotions
Targeted spend behind each location-based launch, plan, or offer.
Social advertising
Facebook and Instagram campaigns tuned for stickiness.
SEM
Search engine marketing capturing intent at the moment it happens.
Organic content
Always-on content keeping the brand present between campaigns.
Strategy, Content, and Performance in One Engine
RB2F’s ongoing scope for ONE Broadband spans the full funnel, grouped into three connected layers.
Strategy and website.
The foundation ONE’s brand and business objectives are built on.
Social media and content production.
Ongoing creative and organic content built for stickiness across every touchpoint.
SEO and paid media.
The performance layer reaching local audiences for each service launch.
3 Platforms, 4 Tactics, One Ongoing Partnership
This is a live, ongoing engagement rather than a before/after result — here’s the scope RB2F runs today:
Core platforms
Facebook, Instagram, and Google working together.
Integrated tactics
Paid promotions, social advertising, SEM, and organic content combined.
Active partnership
RB2F continues to run social and paid strategy for ONE Broadband.
