How RB2F Built Shisenfox Into a 3X Engagement Brand
Handcrafted, Japanese-inspired, and distinct by design — Shisenfox had everything but a story that stuck. The eyewear brand needed to find its voice, its edge, and its people. RB2F stepped in as their content marketing agency to build that story from the lens outward.
Shisenfox needed a brand voice to match its distinct, handcrafted design.
RB2F built a sharp new identity, campaigns, product films, photoshoots, and content across every platform.
With “Person of Substance,” the eyewear was framed as a statement of character, not just an accessory.
The result: 3X growth in engagement and a full-scale digital transformation.
The Journey, What We Did & Our Capabilities
Three stages, one continuous story — step through each one below.
Finding Shisenfox’s Voice
Handcrafted, Japanese-inspired, and distinct by design, Shisenfox had everything but a story that stuck. RB2F’s job was to help the brand find its voice, its edge, and its people.
From Brand Strategy to Celebrity Collaborations
RB2F crafted a bold new world for Shisenfox across five connected capabilities:
High-production photoshoots
Visuals built to stand for something, not just sit on your face.
Campaign films
Motion content extending the “Person of Substance” positioning.
Social media storytelling
Content and e-commerce production led across every platform.
Website redesign
A digital home matching the new visual and verbal identity.
Building the Brand From the Lens Outward
With “Person of Substance,” RB2F framed the eyewear not as an accessory, but as a statement of character.
Identity first.
Brand strategy and identity design established the “Person of Substance” positioning.
Then content at scale.
High-production photoshoots, campaign films, and social media storytelling led by RB2F’s content and e-commerce production team.
Amplified through partnerships.
A website redesign plus influencer and celebrity collaborations extended the brand across every touchpoint.
3X Growth in Engagement
A brand that now leads with vision, across every touchpoint:
Growth in engagement
Sustained lift across the platforms the new content ran on.
Digital transformation
A distinct tone and world established across every touchpoint.
Brand identity & voice
A brand that now leads with vision, built around “Person of Substance.”
