How Absorbia 2X’d Sales With Paid Media and Influencers
Absorbia is an innovative homecare product that keeps excess moisture at bay, protecting homes and belongings from mould and fungi. Absorbia approached RB2F to create a brand awareness campaign and increase sales.
RB2F identified the loopholes in Absorbia’s existing strategy and revamped their website and social presence.
A new ad series highlighted Absorbia in everyday household scenarios.
Influencer partnerships in the homecare segment extended reach.
Combined with targeted Google and Facebook advertising, the result was 2X sales growth, establishing Absorbia as the go-to brand in its category.
The Journey, The Approach & The Execution
Three stages, one continuous fix — step through each one below.
Fixing the Gaps in Absorbia’s Growth Strategy
RB2F identified the loopholes in Absorbia’s existing strategy and revamped their website and entire social media presence. From there, the team created a series of ads highlighting Absorbia’s use in different day-to-day scenarios, and approached influencers working in the homecare segment for wider outreach.
Solution offered: Strategy, Website, Social Media, Content Production, and Paid Media.
Revamping the Digital Presence Before Spending on Ads
RB2F rebuilt Absorbia’s foundation across three fronts before layering on paid media:
Revamped website
A digital presence rebuilt to actually convert visitors.
Rebuilt social media
An entire social presence reworked from the ground up.
Scenario-driven ad creative
A new ad series showing Absorbia in everyday household use.
Targeted Ads, Influencers, and Interest-Based Targeting
These efforts were combined with specific search and interest-based targeting on Google and Facebook — the performance layer that turned brand awareness into actual sales.
Influencer outreach.
Partnered with influencers working in the homecare segment for wider, more credible reach.
Then targeted paid media.
Search and interest-based targeting across Google and Facebook, reaching the right household audience.
Awareness into sales.
The combination of revamped presence, creative, influencers, and paid media boosted sales by 2X.
2X Sales Growth
Through revamped digital presence, scenario-driven creative, influencer outreach, and targeted paid media:
Sales growth
RB2F helped boost Absorbia’s sales by 2X.
Leader position
Absorbia established as the go-to brand in its category.
Ad platforms used
Search and interest-based targeting across both platforms.
