What it Measures?

This metric reflects the percentage of orders you successfully fulfill out of all the orders you receive. It includes factors like successfully shipped orders, orders that weren’t cancelled by you, and those that reached their final destination.

Why it Matters?

A high OFR indicates your reliability in processing and shipping orders efficiently. Flipkart considers this metric a strong indicator of customer satisfaction. A low OFR indicates issues within your operations, possibly impacting your reputation and sales.

How to Improve?

– Maintain Accurate Inventory: Ensure your stock levels are accurate and updated regularly to prevent overselling and cancellations.
– Streamline Your Order Processing: Optimize your packing and shipping processes to minimize errors and delays.
– Use Reliable Logistics: Partner with reliable shipping providers known for on-time and safe deliveries.
– Promptly Address Order Issues: Respond quickly to any order related issues, such as cancellations, or missing/incorrect products.
– Provide Proper Product Packaging: Ensure your products are packed securely to minimize the chances of damage during transit.

• Just like you need keywords to rank on Google, you need them on Flipkart. These are the terms your customers are actually typing in when searching for products like yours.
• How to Find Them: Use the Flipkart search bar as a starting point. Type in a product like yours and see what suggestions the platform gives you. These are high-volume keywords. Use tools like Google Keyword Planner to research relevant keywords with good search volume and low competition. Also, keep an eye on what keywords your competitors are using on their product listings.
• Don’t Forget Long-Tail Keywords: Don’t just focus on short, generic keywords. Long-tail keywords are more specific (like “men’s cotton t-shirt with crew neck”) and often have less competition. They target buyers who know exactly what they want, making them very valuable.

High-quality product photography is absolutely crucial for online selling. When customers can’t touch or see the product in person, your images need to do the talking. Here’s how to take product photos that convert.

• These are reviews stemming from legitimate issues with your product, service, or order fulfillment. They could include complaints about damaged goods, late deliveries, incorrect items, or poor customer support. These reviews provide valuable feedback for you to identify problems and improve.

Okay, let’s break down the main types of charges you’ll encounter as an Amazon India seller:

Referral Fees: This is essentially Amazon’s commission for enabling the sale of your product. It’s a percentage of your selling price, and it changes depending on the product category. For instance, a category like “Clothing” might have a different referral fee percentage compared to “Electronics.”

Closing Fees: These apply to certain product categories (typically media like books, movies, etc.) and are charged per item sold.

Order Fulfillment Costs (for FBA): If you opt for Amazon’s FBA service, you’ll be charged for handling, packing, and shipping your products to buyers. These costs vary based on your product’s size, weight, and how long it’s stored.

Delivery Costs (for Easy Ship and MFN): With Easy Ship, you’ll pay delivery charges per order. For the Merchant Fulfilled Network (MFN), you’re responsible for the shipping yourself.

Storage Expenses (for FBA): If your products are stored in Amazon’s fulfillment centers, you’ll pay monthly storage costs. These expenses depend on the storage space your products occupy and the time of year. Storage costs are higher in Q3 and Q4.

Other Expenses: Amazon also charges you for various other optional services like returns processing and removal orders.

While impactful imagery is paramount, it works synergistically with a well-crafted product description. Your product description on Amazon should complement your visuals by providing detailed information, highlighting key features, and addressing potential customer questions. This combination of compelling visuals and informative text creates a powerful persuasive package.

• Keyword Integration: Incorporate relevant keywords within your product description to improve search visibility. For example, if you are selling a “waterproof phone case,” ensure this phrase appears naturally within the description.
• Benefit-Driven Language: Focus on what the product does for the customer, rather than just listing its features. Instead of saying “5000 mAh battery,” highlight the benefit: “Enjoy all-day power without needing to recharge.”
• Clear and Concise Language: Use simple, easy-to-understand language. Avoid jargon or technical terms that might confuse potential buyers.
• Structured Formatting: Utilize bullet points, headings, and bold text to break up large blocks of text and improve readability.

BSR is intrinsically linked to keyword optimization and search visibility. A higher sales velocity, which contributes to a better BSR, signals to the marketplace algorithm that the product is relevant and in demand. This improved standing often leads to higher placement in search results, particularly for relevant keywords.  Consequently, optimizing your product listing for relevant keywords, coupled with strategic efforts to boost sales and improve BSR, can significantly enhance your product’s search visibility.

Direct Competitors: These are businesses offering similar products or services to the same target audience.  For example, if you sell organic dog food online, your direct competitors would be other brands selling similar products through their websites or on marketplaces like Amazon.

Indirect Competitors: These businesses may not offer identical products, but they fulfill the same customer need or solve the same problem.  In the organic dog food example, an indirect competitor could be a company selling homemade dog food recipe kits or a local pet store offering fresh, raw dog food.

Key takeaway: Identifying both direct and indirect competitors provides a broader perspective on the market and helps uncover potential threats and opportunities.

Once you’ve identified the best selling items on Amazon, the next crucial step is determining the optimal fulfillment strategy. Both FBA and FBM have their unique advantages and disadvantages:

While many sellers focus solely on product ads, Flipkart’s Brand Store feature offers untapped potential for building brand presence. We’ve helped brands create immersive store experiences that not only showcase products but tell compelling brand stories. One fashion brand we work with saw a 45% increase in return customer rate after implementing a well-designed brand store strategy.