Zivame’s entire product range wasn’t fully leveraged for growth with 20,000+ SKUs, campaigns were crowded with 3000+ products and 1000+ keywords and a high ACoS of 55%.
A restructured Amazon ads framework that applies business intelligence and data analysis to align budgets with market demand trends.
Advertising focus turned to high-revenue products and surplus inventory identified through demand forecasting and inventory intelligence for efficient liquidation and improved returns.
✔️ Portfolio segregation using ASIN mapper
✔️ Keyword Segmentation by Type and Intent
✔️ Hero Product Prioritization in Amazon Sponsored Ads
✔️ 54% budget split on bras and 23% each on sleepwear and shapewear for balanced visibility.
✔️ Banner creative recommendations from competitor analysis
✔️ Regular performance analytics with SKU-level tracking
💰 ₹10M+ in overall sales
🌱 7X Business Growth
🏅 #10 BSR in Camisole Category
💵 ACoS lowered from 55% to 25% in 15 months.
🎯 Overachieved RoAS target by 40% (7 vs. 5)
🤸♀️ 172% more orders in Sleepwear Category