Case Study - Royal Oak

The Challenge

Royaloak struggled with lack of an integrated marketing strategy to scale a high AOV category online.

Marketplace listings were inconsistent with low advertising and tracking gaps across 800+ SKUs
Performance marketing ads lacked structure, tracking, and keyword optimisation
Creative production couldn’t match the SKU volume
SEO visibility was fragmented

The Approach

The plan aligned market research, competitive benchmarking to identify visibility gaps and consumer search intent across platforms. A reporting SOP was established to streamline operations for automation and volume delivery.

The Solution

Marketplace Management

Amazon

Market research and Data Interpretation
Full funnel strategic advertising during BAU vs Sale days
PDP with A+ Content Optimisation
Product pricing recommendations

Results:

800+ SKUs listed
8K+ units sold
60% MoM Revenue Growth
+25% Average Order Value
Maintained ROI in Festive Season

Pepper Fry

Category Optimization
Listing Enhancement with key USPs
Enabled Push Notifications

Results:

50% MoM growth in categories
Reduced return rate on platform

Performance Marketing

Enhanced GA4 Set-Up
Targeted Campaigns for Better Reach
Advertising Optimization for Increased Conversions
Website Revamp for Improved User Experience

Results:

Boosted Sales up to 1 Cr
Lowered TaCOS from 30% to 20%
Achieved target RoAS 4.85
4.79% Click Through Rate (CTR) and Increased Conversions
Generated 15% Revenue from mere tech modifications
Maintained Brand’s positioning during least active months

Production and Design

Introduced AI automation to generate product images and videos in bulk
Adapted these images and videos for ad campaigns to maintain creative consistency and accelerate go-to-market speed.

SEO

Created web page content to rank in AI Overviews and organic search results.
Optimised 150+ website pages and 1000+ product pages across the Indian and UAE websites.
Optimised Images with schema markup following a full technical cleanup for crawlability and indexing.

Results:

71% growth in Total Keywords in Rankings
6X more monthly organic impressions
55.1% growth in Sessions

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