Neeman’s aimed to scale in the saturated sneaker market dominated by global giants. Many listings were auto-merged into single parent ASINs, causing visibility and tracking issues across platforms. Advertising campaigns had misaligned keywords with product types, inconsistent budgets, and poorly structured ad groups.
Support the launch of a new sneaker category featuring sports and knit sneakers. Apply business intelligence, predictive analytics, and market research methodologies to drive new product development.
Focus on streamlining inventory and resolving ASIN merges. Ensure product listings reflect customer feedback, such as size charts. Structure sponsored campaigns with targeted keywords and strategic budgets to improve visibility and performance.
✔️ Amazon FBA registration through the IXD model
✔️ Implementation of GTM strategies
✔️ Category Sizing for New Product Launches
✔️ Formulation of Discounting Strategies
✔️ Supported Content Generation with Creative References
✔️ Utilising Amazon Pi Tool for Reports & Trend Insights
✔️ Relationship Management with Amazon Category Manager
💰 ₹38M+ in overall sales
🌱 24X Business Growth
👟 Up to 50+ lakhs per month for Knit Sneakers Category
🥇 #1 Best Seller Rank
👞 Launched 2 products in Sneakers and one in Slippers categories respectively on Amazon
📊 38K+ Units Sold
💵Lowered ACoS from 65% to 35%
🛍️Reduced Returns from 30% to 22%