Iksula has stood behind many e-commerce giants across the globe including the USA, Europe, the Middle East, and Asia. But as they grew, so did the realization that their identity needed a makeover. They wanted to help transform small businesses into unicorns and turn their dreams into data-backed results.
In a sea of tech-first, jargon-heavy brands, Iksula looked... like everyone else. Despite being an ace in e-commerce enablement, their presence lacked the emotional spark that today’s decision-makers connect with.
They wanted to:
Stand out in the tech space
Look vibrant, visionary, and alive
Bring in empathy and humanize the brand
We knew the answer wasn’t just visuals — it was vibe.
To humanize Iksula, we reimagined their brand identity by blending intuitive tech with emotive storytelling. And what’s more human and transformative than art?
We leaned into a bold new visual language using:
- Surreal colors
- Hyper-real people imagery
- Emotion-evoking visuals that reflected Iksula’s real-world impact
We combined AI and real photography to create a world where tech meets intuition — a space where innovation feels personal, and leadership looks alive.
- Surreal yet grounded visual palette
- High-contrast, scroll-stopping creative
- Modern, emotion-first design language
- Gen AI-powered visuals that scaled fast without sacrificing depth
- Visuals that say “We get it” to clients, partners, and dreamers alike
- ✨ Transformed product content creation with Gen AI
- 💰 60% savings in product content creation costs
- ⚡ 50% boost in productivity
- 📈 2X conversions on product pages
