Curious Cub’s growth had plateaued across high-growth categories like Wooden Toys, Jungle Gyms, and Play Gyms, even as the market continued to expand. Our account analysis uncovered key challenges that limited scalability:
- Products priced above ₹2000 faced restricted market penetration
- Inventory was unevenly distributed across SKUs and regions
- A+ content and complete PDP data were missing
- Overloaded campaigns with 50+ keywords led to wasted spends and low keyword weak efficiency
- Low product rank contributed to weak organic reach and weak conversions.
Analyse market demand → Study competitors (pricing, positioning, creatives) → Interpret data and insights → Identify scalable products (₹700–₹999 ASP) → Plan launch strategy with creative direction and sponsored ads strategy
✔️ Market research and competitor analysis
✔️ Implemented Go-to-market strategy for product launches
✔️ Marketplace Account Management
✔️ SEO Content Setup for 30+ Product Listings
✔️ Intent wise keyword bucketing in campaigns
✔️ Full funnel advertising strategy with Amazon Sponsored Ads
✔️ Discounting strategy during sale vs BAU periods
✔️ Established research SOPs and Reporting structures
🌱 10X Business Growth
📈 70 % YoY Growth
🏅 #1 BSR in Exercise Books
🛍️ 3K+ Units sold per month
🔖 20+ New Product Launches with a 30% drop in AOV to drive mass purchases
💰 68% Reduction in ACoS in one year