Absorbia is an innovative homecare product that keeps excess moisture at bay and protects your home and belongings from catching moulds and fungi. They approached us to create a brand awareness campaign and increase sales.
We identified the loopholes in their existing strategy and revamped their website and entire social media presence. Following this, we created a series of ads that highlighted the use of Absorbia in different day-to-day scenarios and approached influencers working in the homecare segment for wider outreach. These efforts combined with specific search and interest-based targeting on Google and Facebook we were able to boost sales of Absorbia by 2x and established it as the go-to brand in the category.
Solution Offered: Strategy, Website, Social Media, Content Production and Paid Media.
