Improve Amazon Premium A+ Content: The Tip Most Sellers Miss

Quick answer: Amazon Premium A+ content (also called A++) is an upgraded version of A+ content with full-width images, video, carousels, hotspots, Q&A and richer comparison charts. According to most sources, you unlock it by publishing an Amazon Brand Story on all your brand-owned ASINs and having at least 5 A+ submissions approved in the past 12 months. The tip most sellers miss is simple: unlocking the modules is not the hard part. Filling them with content that sounds and feels like your Indian shopper is. Amazon reports Premium A+ can lift conversion by up to 20%, but that is an upper bound, not a promise.

Most sellers treat Premium A+ like a bigger template. They drop in product photos, paste the same bullet points and call it done. The shopper scrolling on a phone sees a longer version of the page they already skipped.

This guide covers how Premium A+ differs from basic A+, how to unlock it, and how to write content that earns the extra space.

In this guide:

• Basic A+ versus Premium A+
• How to unlock Premium A+
• The content tip most sellers miss
• How to optimise for search and AI engines
• How RB2F can help

Basic A+ vs Premium A+: What Actually Changes

Premium A+ gives you more room and more ways to show a product. Both tiers sit below the bullet points on your listing, but they behave very differently.

The module types that FordeBaker and Weby Corp both describe include full video, hotspots, navigation and image carousels, comparison tables, Q&A and full-image modules that sit edge to edge. Exact limits, such as how many products a comparison table allows, differ between sources, so check the A+ Content Manager for current specs.

What the uplift numbers really say. The live figures vary by source. Pattern reports Amazon’s tools page citing up to 8% more sales for basic A+ and up to 20% for Premium. Weby Corp reports up to 20% higher conversion and up to 9.7% higher sales. These are Amazon-attributed upper bounds that I could not verify at the source. Treat them as potential, not guaranteed.

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How to Unlock Premium A+ Content

You need to be a professional seller with a registered brand, and meet two conditions. Pattern, Weby Corp, FordeBaker and a seller forum thread agree on these:

1. A published Amazon Brand Story on all brand-owned ASINs in your catalogue.
2. At least 5 approved A+ content submissions in the past 12 months.

Older articles, such as SellerApp’s, still say 15 submissions. Weby Corp notes the requirement was 15 in 2023 and fell to 5 with changes effective September 3, 2024. Amazon can change this again, so confirm in your account.

What to expect:

• Eligible sellers see a banner in the A+ Content Manager, and FordeBaker says Amazon notifies them without any request.
• Weby Corp and FordeBaker say qualifying in one country opens Premium A+ across the stores where you sell.
• Amazon’s Community Manager on the seller forum pointed to Brand Registry first, then the Premium A+ FAQ on the A+ content help page.

Practical sequence: register your brand, publish Brand Stories, build your approved A+ history across your best-selling products, then check the A+ Content Manager for the Premium option.

The Tip Most Sellers Miss: Write for How Indian Shoppers Feel

Premium A+ rewards content that connects, not content that merely fills space. The tips below are RB2F’s practitioner view from working on marketplace listings. They are not Amazon rules and carry no guaranteed results, so test them against your own conversion data.

1. Add a human touch. Shoppers browse with doubt. A face they relate to helps: a founder, an influencer or real customers. Reviews and legacy numbers add trust.
2. Talk the way your customers talk. Everyday words beat formal ones. “Masala” feels closer than “spice” for a kitchen product. Indian advertising has long used spoken tone, such as Catch’s “Catch ka Koi Match Nahi” and Navratna’s “thanda thanda cool cool.” Avoid full regional-language sentences that exclude some buyers. Use widely understood English and Hindi, and follow Amazon’s content guidelines.
3. Show the product in the customer’s life. Replace “spacious bags” with the situation, such as a business trip or a family holiday, and explain how a feature helps. Specs matter, but the scenario is what people remember.
4. Use seasonal and cultural hooks. Tie content to festivals, sale periods and trends, so the page feels current. Keep claims accurate and avoid anything that reads as exaggerated.
5. Keep it image-led. A useful rule of thumb is roughly 20% text and 80% imagery. Short text on strong visuals is easier to read on a phone.

Check every module on mobile. FordeBaker notes that carousels, comparison tables and hotspots behave differently on small screens. Many Indian shoppers browse on mobile, so preview before you publish.

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How to Optimise Premium A+ for Search and AI Engines

Premium A+ is more than design. It is also text that shoppers and AI assistants read.

• Use keywords naturally in text modules. Focus on features, benefits and the reasons to choose you.
• Write useful image alt text. It helps accessibility and gives context to search systems.
• Build comparison charts that answer real questions, such as size, material or use case, without naming competitors unfairly.
• Use the Q&A module to answer common questions in plain language.
• Keep claims accurate. Content that matches the product reduces returns and negative reviews.
• Refresh content when you launch, rebrand or change packaging.

How RB2F Can Help You Get More From Premium A+

Premium A+ works when brand, design and marketplace skill come together. RB2F is a growth agency based in Mumbai and Pune, formed from RevBoosters and Brand Fanatics, and we help brands turn listings into sales.

For Amazon sellers, we can help with:

• Marketplace Management & Advertising: listing, A+ content and advertising across Amazon and Flipkart.
• Core Branding: the voice and visual identity your content should carry.
• Social Media Design: consistent creative across channels.

Our e-commerce work includes Absorbia (2x sales growth) and Sugar Cosmetics (40% QoQ revenue growth).

Talk to RB2F about your Amazon content →

FAQs

What is Amazon Premium A+ content? Premium A+ content, also called A++, is an upgraded version of A+ content with full-width images, video, carousels, hotspots, Q&A and enhanced comparison charts.

How do I unlock Premium A+ content on Amazon? Publish an Amazon Brand Story on all your brand-owned ASINs and have at least 5 A+ submissions approved in the past 12 months. Requirements can change, so confirm in the A+ Content Manager.

Does Premium A+ content increase sales? Amazon-attributed figures suggest conversion can rise by up to 20%, but this is an upper bound and results vary. Test your own content and measure the change.

Is Premium A+ content free? Pattern reports it is currently free for eligible brands, though Amazon has said it may introduce a fee. Check Amazon’s current terms.