Performance Marketing Agency Where Every Rupee of Spend Ties to a Number
Performance marketing is media that’s bought, measured, and optimized to a number — not brand impressions, an actual business outcome. That distinction is the whole discipline. A performance marketing agency’s job isn’t running ads; it’s proving each rupee of spend earned more than it cost.
RB2F runs performance marketing for ₹100–800 Cr brands and D2C names scaling nationally — Meta and Google Ads, Amazon and Flipkart marketplace ads, full-funnel media planning, and AI-assisted campaign optimization, all tied back to the same brand system built in Creative & Branding and the same content produced in Social Media Marketing. Performance Marketing is one of RB2F’s four core services, not a media-buying add-on.
See our other services, and learn more about RB2F as a brand growth partner.
- Meta & Google Ads
- Amazon / Flipkart marketplace ads
- Full-funnel media planning
- Creative testing & CPL/ROAS benchmarking
- AI-assisted campaign optimization
Where Craft Meets Math
Performance marketing fails most often for one of two reasons: the media buying is disciplined but the creative running in it is generic, or the creative is strong but nothing is being measured against a number that actually matters to the business.
RB2F treats performance marketing as craft and math in the same function, not two separate teams handing off to each other. The creative running in a campaign comes from the same brand system built in how our creative work feeds media; the media buying is measured against CPL and ROAS benchmarks specific to the account, not an industry-average target.
Every campaign is tied to a business number.
ROAS, CPL, or a specific funnel metric — not vanity reach.
Creative and media are one function here.
Testing a new ad angle doesn’t require a separate creative request to a different team.
Full-funnel planning matters more than channel-by-channel optimization.
A strong top-of-funnel campaign feeding a weak landing page still fails.
Our Performance Marketing Capabilities
The two channels most brands’ performance budget runs through first, and where discipline in account structure and bidding strategy compounds over months, not days.
- Meta Ads — Facebook and Instagram campaign structure, audience strategy, and creative testing
- Google Ads — Search, Shopping, Performance Max, and YouTube campaigns built around actual purchase intent
- Cross-channel budget allocation based on where marginal spend is currently earning the best return, reviewed on a rolling basis rather than set once per quarter
For brands selling through marketplaces, ad spend has to work inside a completely different auction system than Meta or Google — one where the ad and the organic listing directly affect each other.
- Sponsored Products, Brands, and Display campaigns on Amazon and Flipkart
- ACOS and TACOS management tied to actual profitability, not just ranking position
- Marketplace ad strategy coordinated with organic listing SEO, so paid and organic aren’t competing for the same keyword real estate
A campaign that wins at the top of the funnel and loses at the bottom still fails. Media planning here covers the whole path, not just the channel closest to the budget.
- Awareness, consideration, and conversion campaigns planned as one connected system
- Retargeting and lifecycle campaigns built around actual purchase behavior, not generic funnel stages
- Landing page and offer alignment — media planning includes flagging where the destination page is the actual constraint, not the ad
Media buying discipline only pays off if the creative running in it is actually being tested, and if success is measured against a number specific to this account.
- Structured creative testing — hooks, formats, and angles tested systematically, not swapped out on instinct
- CPL and ROAS benchmarking set per account and per campaign type, reviewed against actual historical performance
- Reporting that ties spend to outcome, not just spend to impressions or clicks
AI tools are changing how fast bid adjustments, audience refinement, and creative iteration can happen — used deliberately, not as a black box replacing strategy.
- AI-assisted bid and budget optimization layered on top of a human-set strategy, not left to run unsupervised
- Automated creative variant testing to identify winning combinations faster than manual A/B testing alone
- Predictive signals used to catch underperforming campaigns and reallocate budget before spend is wasted
Performance Marketing for D2C and Marketplace Brands in India
D2C and marketplace brands run performance media across at least three surfaces at once — Meta, Google, and Amazon/Flipkart — each with a different auction, a different attribution model, and a different cost structure.
Our performance marketing services are built by the same team running social content and SEO for these clients, so a campaign’s creative, landing experience, and organic search presence all reinforce each other instead of working against a shared budget in isolation.
see our D2C and marketplace performance workAs a performance marketing agency for D2C and marketplace-led brands, RB2F builds:
Marketplace-to-D2C media strategy
Using marketplace ads to build initial trial, then retargeting toward the higher-margin D2C site.
Seasonal and festive-cycle campaign planning
Built around India’s sale-calendar spikes, where budget efficiency shifts week to week.
Cross-platform attribution
That accounts for a buyer who sees an ad on Instagram, searches the brand on Google, then buys on Amazon.
Creative built once, adapted per platform
The same brand system from Creative & Branding, resized and re-cut for each ad surface’s actual constraints.
How We Work — Our Performance Marketing Process
Audit
Full account and funnel audit — current CPL/ROAS, creative performance, and where budget is currently underperforming.
Strategy
Full-funnel media plan and creative testing roadmap, built around business-specific benchmarks, not industry averages.
Execution
Campaigns launched and optimized across Meta, Google, and marketplace channels as one connected operation.
Reporting
Weekly optimization, monthly reporting tied to ROAS, CPL, and the specific business outcome each campaign was built for.
Why Brands Choose RB2F for Performance Marketing
RB2F’s performance work sits behind results already delivered for ₹100–800 Cr brands and scaling D2C names:
2x
Absorbia saw 2x sales growth working with RB2F’s integrated growth approach.
40%
Sugar Cosmetics achieved 40% quarter-on-quarter revenue growth through the same brand-and-performance model that powers our media work.
Behind the work
Suraj
Creative Director with 9+ years of experience across brands including Godrej Interio, Fastrack, and ITC.
Dimple
Art Director for UI/UX and Branding with 15+ years across The Hillcart Tales, Absorbia, and Saint-Gobain.
Performance creative at RB2F is built on the same brand system this team already shaped — not a separate ad-hoc production line.
Ready for a performance marketing agency that ties every rupee to a number?
Talk to RB2F about a Performance Marketing partnership built around your actual funnel.
Get a Free Performance AuditFrequently Asked Questions
Performance marketing is digital advertising bought, measured, and optimized against a specific, trackable outcome — a sale, a lead, a signup — rather than paid for brand impressions or reach alone. Every rupee spent is tied to a number the business actually cares about.
The terms are largely used interchangeably. “Performance advertising” typically refers to the media buying itself — the ads running on Meta, Google, or marketplaces. “Performance marketing” is the broader discipline, including strategy, creative, and measurement built around that media.
Most performance marketing agencies in India report on CPL (cost per lead) or ROAS (return on ad spend) as core metrics, benchmarked against the specific account’s historical performance rather than a generic industry number. RB2F builds these benchmarks per client, per campaign type.
At RB2F, yes — marketplace advertising runs alongside Meta and Google Ads as part of the same full-funnel media plan, since D2C and marketplace-led brands need all three coordinated rather than managed separately.