Link In Strategy for Amazon Prime Day 2025

Amazon Prime Day 2025 is scheduled from July 12 to 14 and is expected to be one of the biggest shopping events of the year. With a surge in platform traffic and intent-led browsing, this is a critical window for brands to drive Prime Day sales and boost their presence across categories. It is not just about discounts; it is about visibility, timing, and making sure your products are discoverable when customers are ready to buy.

Some of the top selling products on amazon.in during previous Prime Day events have been discretionary, high-ticket items, showing that shoppers come with a strong purchase mindset. They often treat Prime Day as a moment to score planned, high-value purchases. This makes early brand recall and awareness essential to winning conversions once the sale begins.

While most sellers focus only on Amazon ads and listings, the real journey often starts elsewhere. A Link-In Strategy brings external traffic from platforms like Meta, email, and influencer channels into Amazon, boosting your chances of converting before competition peaks. In this blog, we break down how to use this strategy effectively for Amazon Prime Day 2025, along with a performance checklist to keep your full-funnel marketing aligned. 

What is Link In Strategy on Amazon?

A Link-In Strategy is the method of driving external traffic into Amazon using platforms where your potential customers are already active. Instead of waiting for them to discover your brand on Amazon organically, this strategy brings them to your Amazon listings or a dedicated section on Amazon Brand Storefront from outside sources.

These sources include high-reach platforms like Meta (Facebook and Instagram), Amazon affiliate advertising program, influencer-led content, and brand-owned email campaigns. Performance-driven Meta ads, creator shoutouts, or even a simple newsletter can guide the user from a discovery moment into a purchase funnel, right on Amazon.

This strategy works because the shopper’s journey is no longer confined to Amazon itself. It begins on social media, video content, or email, and ends with a conversion on your Amazon listing. For brands using Amazon DSP ads, this strategy further strengthens cross-channel reach by targeting audiences both on and off Amazon, seamlessly integrating with your broader advertising Amazon campaigns.

Why is Link In Strategy important for Amazon Prime Day?

As an Amazon seller, focusing only on in-platform campaigns during Prime Day 2025 is no longer enough. Shoppers are scattered across platforms, engaging with content long before they ever search for a product on Amazon. A well-executed Link-In strategy helps you meet them where they already are and lead them into Amazon primed to convert.

Shoppers don’t start on Amazon anymore

During major events like Amazon Prime Day 2025, shoppers actively browse across channels for reviews, recommendations, and early signals of what’s trending. Many non-Prime users also sign up for Amazon Prime membership to access these deals. If your brand is visible in this phase, you’re building early familiarity before they reach the Amazon prime sale environment. 

Amazon serves as a conversion-first platform

Amazon is designed for transactions, not for awareness or discovery. A Link-In strategy helps create that top-of-funnel layer by engaging users outside and warming them up. When they finally land on your Amazon listing, or your brand store on Amazon the chances of converting are much higher.

Higher likelihood of conversion

If a customer has already seen your product or brand on Instagram, YouTube, or via email, they are more likely to trust and buy when they reach Amazon. This is especially useful during Amazon prime deals during Prime day, when buying decisions happen fast and often impulsively.

Freedom to communicate Prime Day urgency off-Amazon

Amazon’s advertising policies don’t allow explicit mention of “Prime Day,” “Amazon Prime sale,” or urgency-related language in Sponsored Ads or product listings. With a Link-In strategy, you can freely create urgency in external content such as social ads, influencer posts, and email newsletters. You can talk about limited-time offers, exclusives, and Prime membership perks without policy restrictions.

External traffic boosts your Best Seller Rank (BSR)

The more traffic and sales your listing gets during Prime Day, the better your best seller ranking on Amazon. Amazon’s algorithm favours listings that gain traction from both internal and external sources. By using platforms like Meta or email to drive external traffic, you’re improving your organic visibility inside Amazon as well.

Best Link In Channels for Prime Day 2025

To maximise visibility and conversions during Prime Day for Amazon, brands need to go beyond in-platform efforts. Some of the most popular channels to drive external traffic to Amazon’s product pages are given below. 

Amazon DSP (Demand Side Platform)

Amazon DSP allows you to run programmatic display, video, and audio ads both on Amazon-owned properties and across third-party sites. It is ideal for reaching upper-funnel audiences as well as retargeting high-intent visitors who may have browsed but not purchased. You can launch DSP advertising weeks before Prime Day for Amazon, adjusting creatives and bids in real time based on performance. Amazon DSP belongs to the broader list of demand side platforms, but its access to Amazon’s proprietary shopper data makes it uniquely powerful for e-commerce campaigns.

Meta Ads (Facebook & Instagram)

One of the most effective tools for awareness-level reach and engagement. Use Meta ads to target interest-based, lookalike, or custom audiences with precision. Creative formats like carousels, reels, and stories help deliver product narratives in high-attention spaces. Ensure all ad links direct to your Amazon product page or Storefront using tracking parameters.

Influencer Marketing

Collaborate with trusted creators to build credibility and relatability. Influencers can authentically promote Prime Day for Amazon offers through stories, reels, and product roundups. Use the Amazon affiliate advertising program to equip them with unique affiliate links that track traffic and sales. This not only drives Link-In traffic but also creates rich user-generated content for reuse.

Email Marketing

Email is one of the most cost-efficient channels to build hype around Prime Day for Amazon. Structure your campaign with teaser mails, early access alerts, and last-minute reminders. Link directly to your Amazon listing or Storefront using trackable links. Use segmentation to tailor messaging based on past purchase behaviour or product interest.

Amazon Prime Day Checklist

A well-timed Link-In campaign is only effective if your Amazon backend is fully retail-ready. From listings to logistics, this checklist ensures your store is primed to convert the traffic you drive during Prime Day 2025.