Sugar Cosmetics has always owned its space with no-filter, unapologetic branding. From day one, they carved a niche by creating makeup for Indian skin tones and empowering women. But when it came to product pages, the sparkle was missing.
Sugar Cosmetics needed product pages with real main character energy to glow up their brand and that’s where we stepped in to give their listings a makeover worthy of a glam squad.
On completing an audit of the existing imagery, we realized they had inconsistent images that were not in compliance with Amazon’s guidelines, unclear USPs, and pale visuals.
So, with a completely fresh makeover, we styled, shot, and designed creatives that reflected the brand’s value and made every image “add-to-cart worthy” by replacing short text phrases with infographics that made the images more readable.
Using high-impact shots, clean templates, and bold swatches we made the brand pop with lifestyle shots that hit, EBC templates that sell, and clear scroll-stopping messaging.
🛍️ Average CTRs improved from 0.25% - 0.80%
📈 40% growth in QoQ revenues
💋More sugar, less customer returns & negative reviews