Handcrafted, Japanese-inspired, and distinct by design — Shisen Fox had everything but a story that stuck. The brand needed to find its voice, its edge, and its people.
We built the brand from the lens outward.
From a sharp new identity to full-blown campaigns, product films, photoshoots, and content across every platform. We turned Shisen Fox into a brand that didn’t just sit on your face, it stood for something.
With ‘Person of Substance’, we framed the eyewear not as an accessory, but as a statement of character.
From brand strategy and identity design to high-production photoshoots, campaign films, and social media storytelling, we crafted a bold new world for Shisen Fox. Our team led content and e-comm production, redesigned the website, and amplified the brand through influencer and celebrity collaborations, turning every touchpoint into an expression of confident individuality.
• Full-scale digital transformation
• A distinct tone and world across touchpoints
• 3x growth in engagement
• A brand that now leads with vision
