Bliss Club is an activewear iconic leggings brand. Their breakout product, The Ultimate Leggings, gained traction offline and through community-led buzz. Their products are size-inclusive and often desired by every Indian woman. But on Amazon? Things weren’t quite stretching to their full potential.
Their sales were flatlining. Ads were burning cash. And their listings? Let's just say… it was giving "not interested" energy.
Their sales were flatlining. Ads were burning cash. And their listings? Let’s just say… it was giving “left on-seen” vibes.
Premium pricing without premium presentation meant people weren’t buying what they couldn’t see the value in. Despite strong branding elsewhere, their Amazon presence lacked punch with unclear messaging, weak visuals, no Prime shipping, and a scattered ad strategy.
After auditing and a complete sweat session, we stepped in with a strategy and cleaned up product listings to showcase their premium value, shot fresh, scroll-stopping visuals across all categories, introduced FBA, and rebuilt ad strategy from scratch with smarter targeting & tighter budgets tailored to performance, not just presence.
✔️ We restructured the catalog with top-searched keywords and rewrote product pages to communicate value
✔️ Designed A+ content with clean infographics and bold visuals
✔️ Prioritized product retail-readiness before pushing ad spend
✔️ Optimized bids daily and aligned budgets to target the right audience
✔️ Launched new campaigns with clearer structures and intent to perform
✔️ Advised on growth via Amazon DSP
💰 ₹120M+ in total sales
🛍️ 1L+ units sold
🔥 Flare Pants received a #1 bestseller status
📈 45% increase in QoQ revenue
🎯 93.49% accuracy in revenue projections
👖 Started with 6 categories, now dominating in 25+ categories