{"id":14720,"date":"2025-05-29T13:42:34","date_gmt":"2025-05-29T13:42:34","guid":{"rendered":"https:\/\/rb2f.com\/blogs\/?p=14720"},"modified":"2026-05-14T09:07:11","modified_gmt":"2026-05-14T09:07:11","slug":"improve-amazon-premium-a-content-the-most-important-tip-missed-by-most-sellers","status":"publish","type":"post","link":"https:\/\/rb2f.com\/blogs\/improve-amazon-premium-a-content-the-most-important-tip-missed-by-most-sellers\/","title":{"rendered":"Improve Amazon Premium A+ Content: The Most Important Tip Missed by Sellers"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Enhanced Brand Content (EBC) or <\/span>A plus content on Amazon<\/span> is a feature that allows brand registered sellers and vendors on Amazon to upgrade their product detail pages. It allows them to create rich visuals, comparison charts, modules, and custom text layouts that appeal to the eyes of the viewers and increases the chances of conversion.\u00a0<\/span><\/p>

According to Amazon<\/a><\/strong><\/span>,<\/strong> <\/span>\u201cAdding A+ Content to product detail pages can help increase sales by an average of 5.6%.\u201d This can further be upgraded to A++ content that increases the chances of conversion up to <\/span>20%<\/a>.\u00a0<\/strong><\/span><\/p>

In this blog, we cover the basic point of differentiation between A+ and A++ content, elaborating on why A++ is more efficient. Further, we point out what most sellers miss in their product descriptions and how they can add what they missed.\u00a0\u00a0<\/span><\/p>

A+ vs Premium A+<\/b><\/h2>

Amazon<\/a><\/strong><\/span> clearly defines the difference between A+ and Premium A+ content. However, some notable features that differentiate them vastly are the difference between image dimensions that allows for full screen coverage in Premium A+. There are more <\/span>modules in Premium A+<\/span> with permission to use carousel images, videos and better-looking comparison charts with Premium A++.\u00a0<\/span><\/p>

Note: For<\/span> Amazon eKindle books i.e., KDP<\/span>, only A+ content is currently supported.<\/span><\/p>

\"\"<\/span><\/p>

How to Unlock A++?<\/b><\/h2>

For <\/span>Premium A+ content eligibility<\/a>,<\/strong><\/span> you need to ensure that,\u00a0<\/span><\/p>

  1. Your <\/span>Amazon Brand Story<\/span> module is published on all your brand-owned ASINs<\/span><\/li>
  2. You have at least 5 A+ Content submissions approved within the past 12 months.<\/span><\/li><\/ol>

    Once these criteria are met, you should see a banner notification in your <\/span>Amazon A+ Content Manager <\/span>indicating your eligibility. Premium A+ Content is available for a limited time after you publish your Brand Story, so be sure to make the most of this opportunity by creating engaging content that resonates with potential buyers.\u00a0<\/span><\/p>

    How is A++ more efficient?<\/b><\/h2>

    Brands should consider Premium A+ as their landing page within Amazon\u2019s ecosystem. It is more efficient than <\/span>basic A+ content<\/span> because of the following reasons:<\/span><\/p>

    1. More <\/b>Module<\/strong>s<\/strong> means any potential customer will spend more time on your product listing. This significantly reduces the chance of them bouncing from your page as it becomes attractive to them. With the right messaging in your listing, your chances of conversion are higher.\u00a0<\/span><\/li>
    2. A++ covers the full screen.<\/b> It gives a cinematic experience to the viewers, boosting the likelihood of a purchase by making the product more compelling.\u00a0<\/span><\/li>
    3. Seamless content flow<\/b> with no white line gap between modules. Unlike standard A+, A++ removes the white line gaps between modules, allowing for a smooth narrative flow. Here\u2019s a tip, use a single-color background across your images that feels like parts of a storybook flowing from one to another.<\/span><\/li><\/ol>

      What is still missing in A++?<\/b><\/h2>

      Despite the advanced modules Premium A+ offers, many brands fail to use it to its full potential. They simply fill in the templates without thinking creatively about how to enhance the experience.However, the base starts at capturing your products. Study our guide on <\/span>Mastering Product Imaging for Amazon Listings<\/a><\/strong><\/span> in this blog. <\/span>
      <\/span>
      <\/span>When you\u2019re catering to a specific market, your images should speak the same language. For example, in India, most consumers buy because of their heightened emotions. Your products and your taglines should entice that emotion in them and connect with their feelings. That\u2019s what most brands miss.\u00a0<\/span><\/p>

      To truly stand out, use A++ as a canvas for emotional connection.<\/span><\/b><\/p>