{"id":16731,"date":"2026-09-28T10:14:31","date_gmt":"2026-09-28T10:14:31","guid":{"rendered":"https:\/\/rb2f.com\/blogs\/?page_id=16731"},"modified":"2026-09-28T10:46:09","modified_gmt":"2026-09-28T10:46:09","slug":"performance-marketing","status":"publish","type":"page","link":"https:\/\/rb2f.com\/blogs\/services\/performance-marketing\/","title":{"rendered":"PERFORMANCE MARKETING SERVICE"},"content":{"rendered":"\n<style>\n\n#shrinkImage{\n    filter: brightness(0) saturate(100%)\n            invert(35%)\n            sepia(76%)\n            saturate(2575%)\n            hue-rotate(320deg)\n            brightness(96%)\n            contrast(101%);\n}\n\n\n  :root{\n    --rb2f-hero-ink:      #0B0B0F;\n    --rb2f-hero-paper:    #F7F6F3;\n    --rb2f-hero-accent:   #ED3D63;\n    --rb2f-hero-accent2:  #CFFF04;\n    --rb2f-hero-muted:    #B7B7C0;\n    --rb2f-hero-line:     rgba(255,255,255,0.16);\n  }\n\n  *{ box-sizing:border-box; }\n\n  .rb2f-hero{\n    color:var(--rb2f-hero-paper);\n    position:relative;\n    min-height:100vh;\n    display:flex;\n    align-items:stretch;\n    overflow:hidden;\n\n    background-color:var(--rb2f-hero-ink);\n    background-image:\n      linear-gradient(100deg, rgba(6,6,8,0.94) 0%, rgba(6,6,8,0.5) 38%, rgba(6,6,8,0.55) 62%, rgba(6,6,8,0.5) 100%),\n      url(\"https:\/\/rb2f.com\/blogs\/wp-content\/uploads\/2026\/09\/rb2f-performance-marketing-banner.webp\");\n    background-size:cover;\n    background-position:center;\n    background-repeat:no-repeat;\n  }\n\n  .rb2f-hero__inner{\n    width:100%;\n    max-width:1280px;\n    margin:0 auto;\n    padding:56px 28px;\n    position:relative;\n    z-index:2;\n    display:flex;\n    flex-direction:column;\n    justify-content:center;\n  }\n\n  .rb2f-hero__eyebrow{\n    display:flex;\n    align-items:center;\n    gap:10px;\n    font-size:13px;\n    color:var(--rb2f-hero-muted);\n    margin-bottom:24px;\n  }\n  .rb2f-hero__eyebrow .dot{\n    width:6px; 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}\n  }\n\n  @media (max-width: 1024px){\n    .rb2f-hero__grid{\n      grid-template-columns:1fr;\n    }\n    .rb2f-hero__copy{\n      border-right:none;\n      border-bottom:1px solid var(--rb2f-hero-line);\n    }\n  }\n\n  @media (max-width: 900px){\n    .rb2f-hero{ min-height:auto; }\n    .rb2f-hero__inner{ padding:90px 22px 48px; }\n  }\n\n  @media (max-width: 620px){\n    .rb2f-hero__inner{ padding:90px 18px 40px; }\n    .rb2f-hero__title{ font-size:clamp(30px, 9vw, 40px); margin-bottom:20px; max-width:none; }\n    .rb2f-hero__hook{ font-size:16px; max-width:none; margin-bottom:28px; }\n    .rb2f-hero__copy{ padding:24px 20px; }\n    .rb2f-hero__copy p{ font-size:14px; }\n    .rb2f-services__list li{ padding:14px 20px; }\n    .rb2f-services__head{ padding:14px 20px; }\n  }\n\n  @media (max-width: 400px){\n    .rb2f-hero__inner{ padding:90px 16px 36px; }\n    .rb2f-hero__eyebrow{ margin-bottom:18px; font-size:12px; }\n  }\n<\/style>\n\n<section class=\"rb2f-hero\" id=\"rb2f-hero\">\n  <div class=\"rb2f-hero__inner\">\n\n    <div class=\"rb2f-hero__eyebrow\">\n      <span class=\"dot\"><\/span>\n      <span>Performance Marketing Agency<\/span>\n    <\/div>\n\n    <h1 class=\"rb2f-hero__title\">Performance Marketing Agency Where Every Rupee of Spend Ties to a Number<\/h1>\n\n    <p class=\"rb2f-hero__hook\">\n      Performance marketing is media that&#8217;s bought, measured, and optimized to a number \u2014\n      not brand impressions, an actual business outcome. That distinction is the whole\n      discipline. <strong>A performance marketing agency&#8217;s job isn&#8217;t running ads; it&#8217;s\n      proving each rupee of spend earned more than it cost.<\/strong>\n    <\/p>\n\n    <div class=\"rb2f-hero__grid\">\n      <div class=\"rb2f-hero__copy\">\n        <p>\n          RB2F runs performance marketing for \u20b9100\u2013800 Cr brands and D2C names scaling\n          nationally \u2014 Meta and Google Ads, Amazon and Flipkart marketplace ads, full-funnel\n          media planning, and AI-assisted campaign optimization, all tied back to the same\n          brand system built in Creative &amp; Branding and the same content produced in\n          Social Media Marketing. Performance Marketing is one of RB2F&#8217;s four core services,\n          not a media-buying add-on.\n        <\/p>\n        <p>\n          See <a href=\"\/services\/creative-branding\">our other services<\/a>, and learn\n          more about RB2F as a <a href=\"\/about-us.php\">brand growth partner<\/a>.\n        <\/p>\n      <\/div>\n\n      <div class=\"rb2f-services\">\n        <div class=\"rb2f-services__head\">What&#8217;s included:<\/div>\n        <ul class=\"rb2f-services__list\">\n          <li>Meta &amp; Google Ads<\/li>\n          <li>Amazon \/ Flipkart marketplace ads<\/li>\n          <li>Full-funnel media planning<\/li>\n          <li>Creative testing &amp; CPL\/ROAS benchmarking<\/li>\n          <li>AI-assisted campaign optimization<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n\n<style>\n  :root{\n    --rb2f-s3-ink:     #0B0B0F;\n    --rb2f-s3-paper:   #F7F6F3;\n    --rb2f-s3-accent:  #ED3D63;\n    --rb2f-s3-accent2: #CFFF04;\n    --rb2f-s3-muted:   #8A8A93;\n    --rb2f-s3-line:    rgba(255,255,255,0.10);\n  }\n\n  *{ box-sizing:border-box; }\n\n  .rb2f-s3{\n    background:var(--rb2f-s3-paper);\n    color:var(--rb2f-s3-ink);\n    padding:100px 24px;\n    position:relative;\n  }\n\n  .rb2f-s3__inner{\n    max-width:1180px;\n    margin:0 auto;\n  }\n\n  .rb2f-s3__eyebrow{\n    display:flex;\n    align-items:center;\n    gap:10px;\n    font-size:13px;\n    color:#6B6B72;\n    margin-bottom:28px;\n  }\n  .rb2f-s3__eyebrow .dot{\n    width:6px; height:6px; border-radius:50%;\n    background:var(--rb2f-s3-accent);\n    flex-shrink:0;\n  }\n\n  .rb2f-s3__title{\n    font-weight:600;\n    font-size:clamp(32px, 4.4vw, 50px);\n    line-height:1.08;\n    letter-spacing:-0.01em;\n    margin:0 0 44px;\n    max-width:22ch;\n  }\n\n  .rb2f-s3__lede{\n    display:grid;\n    grid-template-columns:1fr 1fr;\n    gap:56px;\n    padding-bottom:56px;\n    border-bottom:1px solid rgba(11,11,15,0.12);\n    margin-bottom:56px;\n  }\n\n  .rb2f-s3__lede p{\n    font-size:17px;\n    line-height:1.75;\n    color:#3A3A40;\n    margin:0;\n  }\n\n  .rb2f-s3__lede a{\n    color:var(--rb2f-s3-ink);\n    text-decoration:none;\n    border-bottom:1px solid var(--rb2f-s3-accent);\n  }\n  .rb2f-s3__lede a:hover{\n    color:var(--rb2f-s3-accent);\n  }\n\n  \/* ---------- Principles grid: 3 items ---------- *\/\n  .rb2f-principles{\n    display:grid;\n    grid-template-columns:repeat(3, 1fr);\n    gap:1px;\n    background:rgba(11,11,15,0.12);\n    border:1px solid rgba(11,11,15,0.12);\n  }\n\n  .rb2f-principle{\n    background:var(--rb2f-s3-paper);\n    padding:40px 34px 44px;\n    position:relative;\n    transition:background .25s ease;\n  }\n\n  .rb2f-principle:hover{\n    background:#EFEEE8;\n  }\n\n  .rb2f-principle__num{\n    font-size:13px;\n    color:var(--rb2f-s3-accent);\n    display:block;\n    margin-bottom:18px;\n  }\n\n  .rb2f-principle__stat{\n    font-weight:600;\n    font-size:clamp(18px, 1.7vw, 21px);\n    line-height:1.3;\n    letter-spacing:-0.01em;\n    margin:0 0 12px;\n  }\n\n  .rb2f-principle__body{\n    font-size:15px;\n    line-height:1.65;\n    color:#57575E;\n    margin:0;\n  }\n\n  @media (prefers-reduced-motion: reduce){\n    .rb2f-principle{ transition:none; }\n  }\n\n  \/* ---------- Responsive ---------- *\/\n\n  @media (max-width: 1024px){\n    .rb2f-s3__lede{\n      grid-template-columns:1fr;\n      gap:24px;\n    }\n    .rb2f-principles{\n      grid-template-columns:1fr 1fr;\n    }\n  }\n\n  @media (max-width: 760px){\n    .rb2f-principles{\n      grid-template-columns:1fr;\n    }\n    .rb2f-principle{ padding:32px 28px 36px; }\n  }\n\n  @media (max-width: 620px){\n    .rb2f-s3{ padding:64px 18px; }\n    .rb2f-s3__title{ font-size:clamp(26px, 8vw, 32px); max-width:none; margin-bottom:32px; }\n    .rb2f-s3__lede{ padding-bottom:36px; margin-bottom:36px; }\n    .rb2f-s3__lede p{ font-size:16px; }\n  }\n\n  @media (max-width: 400px){\n    .rb2f-s3{ padding:52px 16px; }\n    .rb2f-s3__eyebrow{ margin-bottom:20px; font-size:12px; }\n    .rb2f-principle{ padding:28px 22px 32px; }\n  }\n<\/style>\n\n<section class=\"rb2f-s3\" id=\"rb2f-s3\">\n  <div class=\"rb2f-s3__inner\">\n\n    <div class=\"rb2f-s3__eyebrow\">\n      <span class=\"dot\"><\/span>\n      <span>Performance Marketing Agency<\/span>\n    <\/div>\n\n    <h2 class=\"rb2f-s3__title\">Where Craft Meets Math<\/h2>\n\n    <div class=\"rb2f-s3__lede\">\n      <p>\n        Performance marketing fails most often for one of two reasons: the media buying is\n        disciplined but the creative running in it is generic, or the creative is strong but\n        nothing is being measured against a number that actually matters to the business.\n      <\/p>\n      <p>\n        <strong>RB2F treats performance marketing as craft and math in the same function<\/strong>,\n        not two separate teams handing off to each other. The creative running in a campaign\n        comes from the same brand system built in\n        <a href=\"\/services\/creative-branding\">how our creative work feeds media<\/a>; the\n        media buying is measured against CPL and ROAS benchmarks specific to the account, not\n        an industry-average target.\n      <\/p>\n    <\/div>\n\n    <div class=\"rb2f-principles\">\n      <div class=\"rb2f-principle\">\n        <span class=\"rb2f-principle__num\">01<\/span>\n        <p class=\"rb2f-principle__stat\">Every campaign is tied to a business number.<\/p>\n        <p class=\"rb2f-principle__body\">ROAS, CPL, or a specific funnel metric \u2014 not vanity reach.<\/p>\n      <\/div>\n      <div class=\"rb2f-principle\">\n        <span class=\"rb2f-principle__num\">02<\/span>\n        <p class=\"rb2f-principle__stat\">Creative and media are one function here.<\/p>\n        <p class=\"rb2f-principle__body\">Testing a new ad angle doesn&#8217;t require a separate creative request to a different team.<\/p>\n      <\/div>\n      <div class=\"rb2f-principle\">\n        <span class=\"rb2f-principle__num\">03<\/span>\n        <p class=\"rb2f-principle__stat\">Full-funnel planning matters more than channel-by-channel optimization.<\/p>\n        <p class=\"rb2f-principle__body\">A strong top-of-funnel campaign feeding a weak landing page still fails.<\/p>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n\n<style>\n  :root{\n    --rb2f-cap-ink:     #0B0B0F;\n    --rb2f-cap-paper:   #F7F6F3;\n    --rb2f-cap-accent:  #ED3D63;\n    --rb2f-cap-accent2: #CFFF04;\n    --rb2f-cap-muted:   #8A8A93;\n    --rb2f-cap-line:    rgba(255,255,255,0.10);\n  }\n\n  *{ box-sizing:border-box; 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}\n    .rb2f-cap__panel-inner{ padding-bottom:32px; }\n  }\n\n  @media (max-width: 400px){\n    .rb2f-cap-sec{ padding:52px 16px; }\n    .rb2f-cap-sec__eyebrow{ margin-bottom:18px; font-size:12px; }\n    .rb2f-cap__name{ font-size:19px; }\n    .rb2f-cap__desc,\n    .rb2f-cap__list li{ font-size:14.5px; }\n  }\n<\/style>\n\n<section class=\"rb2f-cap-sec\" id=\"rb2f-cap-sec\">\n  <div class=\"rb2f-cap-sec__glow\" aria-hidden=\"true\"><\/div>\n  <div class=\"rb2f-cap-sec__inner\">\n\n    <div class=\"rb2f-cap-sec__eyebrow\">\n      <span class=\"dot\"><\/span>\n      <span>Performance Marketing Agency<\/span>\n    <\/div>\n\n    <h2 class=\"rb2f-cap-sec__title\">Our Performance Marketing Capabilities<\/h2>\n\n    <div class=\"rb2f-caps\" id=\"rb2f-caps\">\n\n      <div class=\"rb2f-cap\" data-open=\"true\">\n        <button class=\"rb2f-cap__row\" aria-expanded=\"true\">\n          <span class=\"rb2f-cap__num\">01<\/span>\n          <span class=\"rb2f-cap__name\">Meta &amp; Google Ads<\/span>\n          <span class=\"rb2f-cap__plus\" aria-hidden=\"true\"><\/span>\n        <\/button>\n        <div class=\"rb2f-cap__panel\">\n          <div class=\"rb2f-cap__panel-inner\">\n            <span><\/span>\n            <div>\n              <p class=\"rb2f-cap__desc\">\n                The two channels most brands&#8217; performance budget runs through first, and where\n                discipline in account structure and bidding strategy compounds over months,\n                not days.\n              <\/p>\n              <ul class=\"rb2f-cap__list\">\n                <li>Meta Ads \u2014 Facebook and Instagram campaign structure, audience strategy, and creative testing<\/li>\n                <li>Google Ads \u2014 Search, Shopping, Performance Max, and YouTube campaigns built around actual purchase intent<\/li>\n                <li>Cross-channel budget allocation based on where marginal spend is currently earning the best return, reviewed on a rolling basis rather than set once per quarter<\/li>\n              <\/ul>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"rb2f-cap\" data-open=\"false\">\n        <button class=\"rb2f-cap__row\" aria-expanded=\"false\">\n          <span class=\"rb2f-cap__num\">02<\/span>\n          <span class=\"rb2f-cap__name\">Amazon \/ Flipkart Marketplace Ads<\/span>\n          <span class=\"rb2f-cap__plus\" aria-hidden=\"true\"><\/span>\n        <\/button>\n        <div class=\"rb2f-cap__panel\">\n          <div class=\"rb2f-cap__panel-inner\">\n            <span><\/span>\n            <div>\n              <p class=\"rb2f-cap__desc\">\n                For brands selling through marketplaces, ad spend has to work inside a\n                completely different auction system than Meta or Google \u2014 one where the ad\n                and the organic listing directly affect each other.\n              <\/p>\n              <ul class=\"rb2f-cap__list\">\n                <li>Sponsored Products, Brands, and Display campaigns on Amazon and Flipkart<\/li>\n                <li>ACOS and TACOS management tied to actual profitability, not just ranking position<\/li>\n                <li>Marketplace ad strategy coordinated with organic listing SEO, so paid and organic aren&#8217;t competing for the same keyword real estate<\/li>\n              <\/ul>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"rb2f-cap\" data-open=\"false\">\n        <button class=\"rb2f-cap__row\" aria-expanded=\"false\">\n          <span class=\"rb2f-cap__num\">03<\/span>\n          <span class=\"rb2f-cap__name\">Full-Funnel Media Planning<\/span>\n          <span class=\"rb2f-cap__plus\" aria-hidden=\"true\"><\/span>\n        <\/button>\n        <div class=\"rb2f-cap__panel\">\n          <div class=\"rb2f-cap__panel-inner\">\n            <span><\/span>\n            <div>\n              <p class=\"rb2f-cap__desc\">\n                A campaign that wins at the top of the funnel and loses at the bottom still\n                fails. Media planning here covers the whole path, not just the channel closest\n                to the budget.\n              <\/p>\n              <ul class=\"rb2f-cap__list\">\n                <li>Awareness, consideration, and conversion campaigns planned as one connected system<\/li>\n                <li>Retargeting and lifecycle campaigns built around actual purchase behavior, not generic funnel stages<\/li>\n                <li>Landing page and offer alignment \u2014 media planning includes flagging where the destination page is the actual constraint, not the ad<\/li>\n              <\/ul>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"rb2f-cap\" data-open=\"false\">\n        <button class=\"rb2f-cap__row\" aria-expanded=\"false\">\n          <span class=\"rb2f-cap__num\">04<\/span>\n          <span class=\"rb2f-cap__name\">Creative Testing &amp; CPL\/ROAS Benchmarking<\/span>\n          <span class=\"rb2f-cap__plus\" aria-hidden=\"true\"><\/span>\n        <\/button>\n        <div class=\"rb2f-cap__panel\">\n          <div class=\"rb2f-cap__panel-inner\">\n            <span><\/span>\n            <div>\n              <p class=\"rb2f-cap__desc\">\n                Media buying discipline only pays off if the creative running in it is\n                actually being tested, and if success is measured against a number specific\n                to this account.\n              <\/p>\n              <ul class=\"rb2f-cap__list\">\n                <li>Structured creative testing \u2014 hooks, formats, and angles tested systematically, not swapped out on instinct<\/li>\n                <li>CPL and ROAS benchmarking set per account and per campaign type, reviewed against actual historical performance<\/li>\n                <li>Reporting that ties spend to outcome, not just spend to impressions or clicks<\/li>\n              <\/ul>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"rb2f-cap\" data-open=\"false\">\n        <button class=\"rb2f-cap__row\" aria-expanded=\"false\">\n          <span class=\"rb2f-cap__num\">05<\/span>\n          <span class=\"rb2f-cap__name\">AI-Assisted Campaign Optimization<\/span>\n          <span class=\"rb2f-cap__plus\" aria-hidden=\"true\"><\/span>\n        <\/button>\n        <div class=\"rb2f-cap__panel\">\n          <div class=\"rb2f-cap__panel-inner\">\n            <span><\/span>\n            <div>\n              <p class=\"rb2f-cap__desc\">\n                AI tools are changing how fast bid adjustments, audience refinement, and\n                creative iteration can happen \u2014 used deliberately, not as a black box\n                replacing strategy.\n              <\/p>\n              <ul class=\"rb2f-cap__list\">\n                <li>AI-assisted bid and budget optimization layered on top of a human-set strategy, not left to run unsupervised<\/li>\n                <li>Automated creative variant testing to identify winning combinations faster than manual A\/B testing alone<\/li>\n                <li>Predictive signals used to catch underperforming campaigns and reallocate budget before spend is wasted<\/li>\n              <\/ul>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n\n    <\/div>\n\n    <div class=\"rb2f-cap-sec__foot\">\n      <a href=\"\/work\/\">\n        see our performance marketing results\n        <svg viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M7 17L17 7M17 7H8M17 7V16\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n      <\/a>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n<script>\n(function(){\n  var caps = Array.prototype.slice.call(document.querySelectorAll('#rb2f-caps .rb2f-cap'));\n\n  caps.forEach(function(cap){\n    var btn = cap.querySelector('.rb2f-cap__row');\n    btn.addEventListener('click', function(){\n      var isOpen = cap.getAttribute('data-open') === 'true';\n      caps.forEach(function(c){\n        c.setAttribute('data-open', 'false');\n        c.querySelector('.rb2f-cap__row').setAttribute('aria-expanded', 'false');\n      });\n      if (!isOpen){\n        cap.setAttribute('data-open', 'true');\n        btn.setAttribute('aria-expanded', 'true');\n      }\n    });\n  });\n})();\n<\/script>\n\n\n\n<style>\n  :root{\n    --rb2f-d2cpm-ink:     #0B0B0F;\n    --rb2f-d2cpm-paper:   #F7F6F3;\n    --rb2f-d2cpm-accent:  #ED3D63;\n    --rb2f-d2cpm-accent2: #CFFF04;\n    --rb2f-d2cpm-muted:   #8A8A93;\n    --rb2f-d2cpm-line:    rgba(255,255,255,0.10);\n  }\n\n  *{ box-sizing:border-box; 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}\n  }\n<\/style>\n\n<section class=\"rb2f-d2cpm\" id=\"rb2f-d2cpm\">\n  <div class=\"rb2f-d2cpm__glow\" aria-hidden=\"true\"><\/div>\n  <div class=\"rb2f-d2cpm__inner\">\n\n    <div class=\"rb2f-d2cpm__eyebrow\">\n      <span class=\"dot\"><\/span>\n      <span>Performance Marketing Agency<\/span>\n    <\/div>\n\n    <h2 class=\"rb2f-d2cpm__title\">Performance Marketing for D2C and Marketplace Brands in India<\/h2>\n\n    <div class=\"rb2f-d2cpm__layout\">\n      <div class=\"rb2f-d2cpm__copy\">\n        <p>\n          D2C and marketplace brands run performance media across at least three surfaces at\n          once \u2014 Meta, Google, and Amazon\/Flipkart \u2014 each with a different auction, a\n          different attribution model, and a different cost structure.\n        <\/p>\n        <p>\n          Our performance marketing services are built by the same team running social\n          content and SEO for these clients, so a campaign&#8217;s creative, landing experience,\n          and organic search presence all reinforce each other instead of working against a\n          shared budget in isolation.\n        <\/p>\n\n        <a href=\"\/work\/\" class=\"rb2f-d2cpm__link\">\n          see our D2C and marketplace performance work\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M7 17L17 7M17 7H8M17 7V16\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n        <\/a>\n      <\/div>\n\n      <div>\n        <p class=\"rb2f-d2cpm__lead\">As a performance marketing agency for D2C and marketplace-led brands, RB2F builds:<\/p>\n\n        <div class=\"rb2f-d2cpm__panel\">\n          <div class=\"rb2f-d2cpm__row\">\n            <span class=\"rb2f-d2cpm__row-num\">01<\/span>\n            <div>\n              <p class=\"rb2f-d2cpm__row-title\">Marketplace-to-D2C media strategy<\/p>\n              <p class=\"rb2f-d2cpm__row-desc\">Using marketplace ads to build initial trial, then retargeting toward the higher-margin D2C site.<\/p>\n            <\/div>\n          <\/div>\n          <div class=\"rb2f-d2cpm__row\">\n            <span class=\"rb2f-d2cpm__row-num\">02<\/span>\n            <div>\n              <p class=\"rb2f-d2cpm__row-title\">Seasonal and festive-cycle campaign planning<\/p>\n              <p class=\"rb2f-d2cpm__row-desc\">Built around India&#8217;s sale-calendar spikes, where budget efficiency shifts week to week.<\/p>\n            <\/div>\n          <\/div>\n          <div class=\"rb2f-d2cpm__row\">\n            <span class=\"rb2f-d2cpm__row-num\">03<\/span>\n            <div>\n              <p class=\"rb2f-d2cpm__row-title\">Cross-platform attribution<\/p>\n              <p class=\"rb2f-d2cpm__row-desc\">That accounts for a buyer who sees an ad on Instagram, searches the brand on Google, then buys on Amazon.<\/p>\n            <\/div>\n          <\/div>\n          <div class=\"rb2f-d2cpm__row\">\n            <span class=\"rb2f-d2cpm__row-num\">04<\/span>\n            <div>\n              <p class=\"rb2f-d2cpm__row-title\">Creative built once, adapted per platform<\/p>\n              <p class=\"rb2f-d2cpm__row-desc\">The same brand system from Creative &amp; 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}\n  }\n\n  @media (max-width: 900px){\n    .rb2f-proc{ padding:80px 22px; }\n    .rb2f-proc__title{ margin-bottom:56px; }\n  }\n\n  @media (max-width: 620px){\n    .rb2f-proc{ padding:64px 18px; }\n    .rb2f-proc__title{ font-size:clamp(26px, 8vw, 32px); max-width:none; margin-bottom:44px; }\n    .rb2f-timeline__track{ left:21px; }\n    .rb2f-step{\n      grid-template-columns:44px 1fr;\n      gap:20px;\n      padding-bottom:40px;\n    }\n    .rb2f-step__node{\n      width:44px; height:44px;\n      font-size:13px;\n    }\n    .rb2f-step__body{ padding-top:6px; }\n    .rb2f-step__desc{ font-size:15px; max-width:none; }\n  }\n\n  @media (max-width: 400px){\n    .rb2f-proc{ padding:52px 16px; }\n    .rb2f-proc__eyebrow{ margin-bottom:18px; font-size:12px; }\n    .rb2f-step__label{ font-size:19px; flex-wrap:wrap; }\n  }\n<\/style>\n\n<section class=\"rb2f-proc\" id=\"rb2f-proc\">\n  <div class=\"rb2f-proc__glow\" aria-hidden=\"true\"><\/div>\n  <div class=\"rb2f-proc__inner\">\n\n    <div class=\"rb2f-proc__eyebrow\">\n      <span class=\"dot\"><\/span>\n      <span>Performance Marketing Agency<\/span>\n    <\/div>\n\n    <h2 class=\"rb2f-proc__title\">How We Work \u2014 Our Performance Marketing Process<\/h2>\n\n    <div class=\"rb2f-timeline\">\n      <div class=\"rb2f-timeline__track\" aria-hidden=\"true\"><\/div>\n\n      <div class=\"rb2f-step\">\n        <div class=\"rb2f-step__node\">01<\/div>\n        <div class=\"rb2f-step__body\">\n          <p class=\"rb2f-step__label\">Audit<\/p>\n          <p class=\"rb2f-step__desc\">Full account and funnel audit \u2014 current CPL\/ROAS, creative performance, and where budget is currently underperforming.<\/p>\n        <\/div>\n      <\/div>\n\n      <div class=\"rb2f-step\">\n        <div class=\"rb2f-step__node\">02<\/div>\n        <div class=\"rb2f-step__body\">\n          <p class=\"rb2f-step__label\">Strategy<\/p>\n          <p class=\"rb2f-step__desc\">Full-funnel media plan and creative testing roadmap, built around business-specific benchmarks, not industry averages.<\/p>\n        <\/div>\n      <\/div>\n\n      <div class=\"rb2f-step\">\n        <div class=\"rb2f-step__node\">03<\/div>\n        <div class=\"rb2f-step__body\">\n          <p class=\"rb2f-step__label\">Execution<\/p>\n          <p class=\"rb2f-step__desc\">Campaigns launched and optimized across Meta, Google, and marketplace channels as one connected operation.<\/p>\n        <\/div>\n      <\/div>\n\n      <div class=\"rb2f-step\">\n        <div class=\"rb2f-step__node\">04<\/div>\n        <div class=\"rb2f-step__body\">\n          <p class=\"rb2f-step__label\">Reporting<\/p>\n          <p class=\"rb2f-step__desc\">Weekly optimization, monthly reporting tied to <strong>ROAS, CPL, and the specific business outcome<\/strong> each campaign was built for.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n\n<style>\n  :root{\n    --rb2f-why-ink:     #0B0B0F;\n    --rb2f-why-paper:   #F7F6F3;\n    --rb2f-why-accent:  #ED3D63;\n    --rb2f-why-accent2: #CFFF04;\n    --rb2f-why-muted:   #8A8A93;\n    --rb2f-why-line:    rgba(255,255,255,0.10);\n  }\n\n  *{ box-sizing:border-box; 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margin-bottom:20px; }\n    .rb2f-why__lede{ font-size:16px; max-width:none; margin-bottom:40px; }\n\n    .rb2f-why__stats{\n      grid-template-columns:1fr;\n      margin-bottom:40px;\n    }\n    .rb2f-why__stat{ padding:32px 26px 36px; }\n\n    .rb2f-why__team{\n      grid-template-columns:1fr;\n      gap:28px;\n      padding:36px 0;\n    }\n\n    .rb2f-why__note{ font-size:14px; padding-top:28px; }\n\n    .rb2f-why__cta{ padding-top:36px; margin-top:36px; }\n    .rb2f-why__cta-question{ font-size:clamp(20px, 7vw, 24px); max-width:none; }\n    .rb2f-why__cta-sub{ font-size:15px; max-width:none; }\n    .rb2f-why__cta-button{ width:100%; justify-content:center; }\n    .rb2f-why__case-links{ flex-direction:column; gap:12px; }\n  }\n\n  @media (max-width: 400px){\n    .rb2f-why{ padding:52px 16px; }\n    .rb2f-why__eyebrow{ margin-bottom:18px; font-size:12px; }\n  }\n<\/style>\n\n<section class=\"rb2f-why\" id=\"rb2f-why\">\n  <div class=\"rb2f-why__glow\" aria-hidden=\"true\"><\/div>\n  <div class=\"rb2f-why__inner\">\n\n    <div class=\"rb2f-why__eyebrow\">\n      <span class=\"dot\"><\/span>\n      <span>Performance Marketing Agency<\/span>\n    <\/div>\n\n    <h2 class=\"rb2f-why__title\">Why Brands Choose RB2F for Performance Marketing<\/h2>\n\n    <p class=\"rb2f-why__lede\">\n      RB2F&#8217;s performance work sits behind results already delivered for \u20b9100\u2013800 Cr brands\n      and scaling D2C names:\n    <\/p>\n\n    <div class=\"rb2f-why__stats\">\n      <div class=\"rb2f-why__stat\">\n        <p class=\"rb2f-why__stat-number\">2x<\/p>\n        <p class=\"rb2f-why__stat-desc\"><strong>Absorbia<\/strong> saw 2x sales growth working with RB2F&#8217;s integrated growth approach.<\/p>\n      <\/div>\n      <div class=\"rb2f-why__stat\">\n        <p class=\"rb2f-why__stat-number\">40%<\/p>\n        <p class=\"rb2f-why__stat-desc\"><strong>Sugar Cosmetics<\/strong> achieved 40% quarter-on-quarter revenue growth through the same brand-and-performance model that powers our media work.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"rb2f-why__team\">\n      <p class=\"rb2f-why__team-label\">Behind the work<\/p>\n      <div>\n        <p class=\"rb2f-why__person-name\">Suraj<\/p>\n        <p class=\"rb2f-why__person-role\">Creative Director with 9+ years of experience across brands including Godrej Interio, Fastrack, and ITC.<\/p>\n      <\/div>\n      <div>\n        <p class=\"rb2f-why__person-name\">Dimple<\/p>\n        <p class=\"rb2f-why__person-role\">Art Director for UI\/UX and Branding with 15+ years across The Hillcart Tales, Absorbia, and Saint-Gobain.<\/p>\n      <\/div>\n    <\/div>\n\n    <p class=\"rb2f-why__note\">\n      Performance creative at RB2F is built on the same brand system this team already\n      shaped \u2014 not a separate ad-hoc production line.\n    <\/p>\n\n    <div class=\"rb2f-why__cta\">\n      <p class=\"rb2f-why__cta-question\">Ready for a performance marketing agency that ties every rupee to a number?<\/p>\n      <p class=\"rb2f-why__cta-sub\">\n        Talk to RB2F about a Performance Marketing partnership built around your actual funnel.\n      <\/p>\n\n      <a href=\"\/contact-us\" class=\"rb2f-why__cta-button\">\n        Get a Free Performance Audit\n        <svg viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M7 17L17 7M17 7H8M17 7V16\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n      <\/a>\n\n      <div class=\"rb2f-why__case-links\">\n        <a href=\"\/work\/absorbia\">\n          read the Absorbia case study\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M7 17L17 7M17 7H8M17 7V16\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n        <\/a>\n        <a href=\"\/work\/sugar\">\n          read the Sugar Cosmetics case study\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M7 17L17 7M17 7H8M17 7V16\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n        <\/a>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n\n<style>\n  :root{\n    --rb2f-faq-ink:     #0B0B0F;\n    --rb2f-faq-paper:   #F7F6F3;\n    --rb2f-faq-accent:  #ED3D63;\n    --rb2f-faq-accent2: #CFFF04;\n    --rb2f-faq-muted:   #8A8A93;\n    --rb2f-faq-line:    rgba(11,11,15,0.12);\n  }\n\n  *{ box-sizing:border-box; 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Every rupee spent is tied to a number the business actually cares about.<\/p>\n        <\/div>\n      <\/div>\n\n      <div class=\"rb2f-faq-item\" data-open=\"false\">\n        <button class=\"rb2f-faq-item__q\" aria-expanded=\"false\">\n          <span class=\"rb2f-faq-item__q-text\">What&#8217;s the difference between performance marketing and performance advertising?<\/span>\n          <span class=\"rb2f-faq-item__chevron\" aria-hidden=\"true\"><\/span>\n        <\/button>\n        <div class=\"rb2f-faq-item__a\">\n          <p>The terms are largely used interchangeably. &#8220;Performance advertising&#8221; typically refers to the media buying itself \u2014 the ads running on Meta, Google, or marketplaces. &#8220;Performance marketing&#8221; is the broader discipline, including strategy, creative, and measurement built around that media.<\/p>\n        <\/div>\n      <\/div>\n\n      <div class=\"rb2f-faq-item\" data-open=\"false\">\n        <button class=\"rb2f-faq-item__q\" aria-expanded=\"false\">\n          <span class=\"rb2f-faq-item__q-text\">How do performance marketing agencies in India measure success?<\/span>\n          <span class=\"rb2f-faq-item__chevron\" aria-hidden=\"true\"><\/span>\n        <\/button>\n        <div class=\"rb2f-faq-item__a\">\n          <p>Most performance marketing agencies in India report on CPL (cost per lead) or ROAS (return on ad spend) as core metrics, benchmarked against the specific account&#8217;s historical performance rather than a generic industry number. RB2F builds these benchmarks per client, per campaign type.<\/p>\n        <\/div>\n      <\/div>\n\n      <div class=\"rb2f-faq-item\" data-open=\"false\">\n        <button class=\"rb2f-faq-item__q\" aria-expanded=\"false\">\n          <span class=\"rb2f-faq-item__q-text\">Do performance marketing services include marketplace ads like Amazon and Flipkart?<\/span>\n          <span class=\"rb2f-faq-item__chevron\" aria-hidden=\"true\"><\/span>\n        <\/button>\n        <div class=\"rb2f-faq-item__a\">\n          <p>At RB2F, yes \u2014 marketplace advertising runs alongside Meta and Google Ads as part of the same full-funnel media plan, since D2C and marketplace-led brands need all three coordinated rather than managed separately.<\/p>\n        <\/div>\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n<\/section>\n\n<script>\n(function(){\n  var items = Array.prototype.slice.call(document.querySelectorAll('#rb2f-faq-list .rb2f-faq-item'));\n\n  items.forEach(function(item){\n    var btn = item.querySelector('.rb2f-faq-item__q');\n    btn.addEventListener('click', function(){\n      var isOpen = item.getAttribute('data-open') === 'true';\n      items.forEach(function(i){\n        i.setAttribute('data-open', 'false');\n        i.querySelector('.rb2f-faq-item__q').setAttribute('aria-expanded', 'false');\n      });\n      if (!isOpen){\n        item.setAttribute('data-open', 'true');\n        btn.setAttribute('aria-expanded', 'true');\n      }\n    });\n  });\n})();\n<\/script>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is performance marketing?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Performance marketing is digital advertising bought, measured, and optimized against a specific, trackable outcome \u2014 a sale, a lead, a signup \u2014 rather than paid for brand impressions or reach alone. 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