{"id":16393,"date":"2026-09-03T08:58:44","date_gmt":"2026-09-03T08:58:44","guid":{"rendered":"https:\/\/rb2f.com\/blogs\/?page_id=16393"},"modified":"2026-09-04T13:29:00","modified_gmt":"2026-09-04T13:29:00","slug":"absorbia","status":"publish","type":"page","link":"https:\/\/rb2f.com\/blogs\/work\/absorbia\/","title":{"rendered":"Absorbia"},"content":{"rendered":"\n<style>\n\/* ==========================================================================\n   \n   Scoped build: every class\/id\/custom-property is prefixed \"rb2f-\" and all\n   selectors are namespaced under .rb2f-case-study so nothing here can\n   collide with the host page's own CSS.\n   ========================================================================== *\/\n\n.rb2f-case-study,\n.rb2f-case-study *,\n.rb2f-case-study *::before,\n.rb2f-case-study *::after {\n  box-sizing: border-box;\n}\n\n.rb2f-case-study {\n  \/* ---------------- Design tokens (scoped, not on :root) ---------------- *\/\n  --rb2f-background: #faf6ed;\n  --rb2f-foreground: #000000;\n  --rb2f-primary: #ed3d63;\n  --rb2f-primary-foreground: #faf6ed;\n  --rb2f-secondary: #efe7d3;\n  --rb2f-accent: #ed3d63;\n  --rb2f-accent-foreground: #241804;\n  --rb2f-muted-foreground: #000000;\n  --rb2f-card: #ffffff;\n  --rb2f-card-foreground: #1e2a1f;\n  --rb2f-border: #e3d9bf;\n  --rb2f-max-w: 1280px;\n\n  margin: 0;\n  background: var(--rb2f-background);\n  color: var(--rb2f-foreground);\n\n  -webkit-font-smoothing: antialiased;\n  text-rendering: optimizeLegibility;\n  line-height: 1.5;\n}\n\n:where(.rb2f-case-study) img { display: block; max-width: 100%; }\n:where(.rb2f-case-study) a { color: inherit; text-decoration: none; }\n:where(.rb2f-case-study) h1, :where(.rb2f-case-study) h2, :where(.rb2f-case-study) h3, :where(.rb2f-case-study) p { margin: 0; }\n:where(.rb2f-case-study) ul { margin: 0; padding: 0; }\n:where(.rb2f-case-study) button { font: inherit; }\n\/* :where() keeps this scoped to the widget without adding specificity, so\n   any single-class utility below (e.g. .rb2f-btn-accent, .rb2f-link-underline)\n   always wins over this reset \u2014 no more fighting the cascade. *\/\n\n.rb2f-container {\n  width: 100%;\n  max-width: var(--rb2f-max-w);\n  margin-inline: auto;\n  padding-inline: 1.5rem;\n}\n@media (min-width: 1024px) {\n  .rb2f-container { padding-inline: 2rem; }\n}\n\n.rb2f-icon { width: 1rem; height: 1rem; flex-shrink: 0; }\n\n\/* ---------------- Section label (eyebrow) ---------------- *\/\n.rb2f-eyebrow {\n  display: inline-block;\n  margin-bottom: 1.5rem;\n  font-size: 0.875rem;\n  font-weight: 500;\n  letter-spacing: 0.08em;\n  text-transform: uppercase;\n  color: var(--rb2f-accent);\n}\n\n\/* ---------------- Buttons ---------------- *\/\n.rb2f-btn {\n  display: inline-flex;\n  align-items: center;\n  gap: 0.5rem;\n  border-radius: 999px;\n  font-weight: 600;\n  transition: opacity 0.2s ease;\n  white-space: nowrap;\n}\n.rb2f-btn:hover { opacity: 0.9; }\n\n.rb2f-btn-primary {\n  background: var(--rb2f-primary);\n  color: var(--rb2f-primary-foreground);\n  padding: 0.625rem 1.25rem;\n  font-size: 0.9rem;\n}\n.rb2f-btn-accent {\n  background: white;\n  color: var(--rb2f-accent-foreground);\n  padding: 1rem 2rem;\n  font-size: 1rem;\n}\n\n\/* Wrap any standalone CTA button in this (on a .rb2f-container) to center\n   it \u2014 margin:auto alone won't center an inline-flex button like .rb2f-btn,\n   it needs an ancestor with text-align:center. *\/\n.rb2f-cta-row { text-align: center; margin-top: 2.5rem; }\n\n\/* ---------------- Hero ---------------- *\/\n.rb2f-hero {\n  position: relative;\n  overflow: hidden;\n  background: color-mix(in srgb, var(--rb2f-secondary) 55%, transparent);\n  padding: 3rem 0 5rem;\n}\n@media (min-width: 1024px) {\n  .rb2f-hero { padding: 8rem 0 4rem; }\n}\n\n.rb2f-hero-top-row {\n  display: flex;\n  flex-wrap: wrap;\n  align-items: center;\n  justify-content: space-between;\n  gap: 1rem;\n  margin-bottom: 2.5rem;\n}\n\n.rb2f-hero-grid {\n  display: grid;\n  gap: 2.5rem;\n}\n@media (min-width: 1024px) {\n  .rb2f-hero-grid {\n    grid-template-columns: 1.15fr 0.85fr;\n    align-items: center;\n    gap: 3.5rem;\n  }\n}\n\nh1.rb2f-hero-title {\n  font-size: 2.75rem;\n  line-height: 1.08;\n  letter-spacing: -0.01em;\n  text-wrap: balance;\n}\n@media (min-width: 640px) { h1.rb2f-hero-title { font-size: 3.5rem; } }\n@media (min-width: 1024px) { h1.rb2f-hero-title { font-size: 4.25rem; } }\n\n.rb2f-hero-title .rb2f-accent { color: var(--rb2f-primary); font-style: italic; }\n\n.rb2f-hero-copy {\n  margin-top: 2rem;\n  max-width: 56ch;\n  font-size: 1.125rem;\n  line-height: 1.7;\n  color: var(--rb2f-muted-foreground);\n}\n.rb2f-hero-copy strong { font-weight: 600; color: var(--rb2f-foreground); }\n\n.rb2f-hero-stats {\n  margin-top: 2.5rem;\n  display: grid;\n  grid-template-columns: repeat(2, 1fr);\n  gap: 1rem;\n}\n@media (min-width: 640px) { .rb2f-hero-stats { grid-template-columns: repeat(3, 1fr); } }\n\n.rb2f-stat-chip {\n  border-radius: 1rem;\n  background: var(--rb2f-card);\n  padding: 1.25rem;\n  box-shadow: 0 0 0 1px var(--rb2f-border) inset;\n}\n.rb2f-stat-chip .rb2f-num {\n  font-size: 2.25rem;\n  font-weight: 500;\n  letter-spacing: -0.02em;\n  color: var(--rb2f-primary);\n}\n.rb2f-stat-chip.rb2f-accent .rb2f-num { color: var(--rb2f-accent); }\n.rb2f-stat-chip.rb2f-plain .rb2f-num { color: var(--rb2f-foreground); }\n.rb2f-stat-chip .rb2f-cap {\n  margin-top: 0.375rem;\n  font-size: 0.875rem;\n  line-height: 1.35;\n  color: var(--rb2f-muted-foreground);\n}\n\n\/* Hero image + floating badge *\/\n.rb2f-hero-media { position: relative; }\n.rb2f-photo {\n  display: block;\n  width: 100%;\n\n  object-fit: cover;\n  background: var(--rb2f-secondary);\n}\n.rb2f-photo-hero {\n  border-radius: 2rem;\n  box-shadow: 0 25px 50px -12px rgba(30, 42, 31, 0.25), 0 0 0 1px var(--rb2f-border) inset;\n}\n.rb2f-photo-rounded {\n  border-radius: 1.5rem;\n  box-shadow: 0 0 0 1px var(--rb2f-border) inset;\n}\n.rb2f-photo-rounded-dark {\n  border-radius: 1.5rem;\n  box-shadow: 0 0 0 1px rgba(250, 246, 237, 0.12) inset;\n}\n.rb2f-aspect-hero { aspect-ratio: 4 \/ 5; }\n@media (min-width: 640px) { .rb2f-aspect-hero { aspect-ratio: 3 \/ 2; } }\n@media (min-width: 1024px) { .rb2f-aspect-hero { aspect-ratio: 4 \/ 5; } }\n.rb2f-aspect-execution { aspect-ratio: 4 \/ 5; }\n.rb2f-aspect-wide { aspect-ratio: 21 \/ 9; }\n\n.rb2f-floating-badge {\n  position: absolute;\n  right: -0.5rem;\n  bottom: 2rem;\n  max-width: 220px;\n  border-radius: 1rem;\n  background: var(--rb2f-card);\n  padding: 1.25rem;\n  box-shadow: 0 20px 25px -5px rgba(30, 42, 31, 0.2), 0 0 0 1px var(--rb2f-border) inset;\n}\n@media (min-width: 640px) { .rb2f-floating-badge { right: 1.5rem; } }\n@media (min-width: 1024px) { .rb2f-floating-badge { right: -1.5rem; } }\n.rb2f-floating-badge .rb2f-label {\n  font-size: 0.8rem;\n  font-weight: 500;\n  letter-spacing: 0.03em;\n  text-transform: uppercase;\n  color: var(--rb2f-muted-foreground);\n}\n.rb2f-floating-badge .rb2f-client-name {\n  margin-top: 0.25rem;\n  font-size: 1.375rem;\n}\n.rb2f-floating-badge .rb2f-client-desc {\n  margin-top: 0.25rem;\n  font-size: 0.875rem;\n  color: var(--rb2f-muted-foreground);\n}\n\n\/* ---------------- Generic section spacing ---------------- *\/\n.rb2f-section { padding: 3rem 0; }\n@media (min-width: 1024px) { .rb2f-section { padding: 3rem 0; } }\n.rb2f-section-tight { padding: 3rem 0; }\n@media (min-width: 1024px) { .rb2f-section-tight { padding: 3rem 0; } }\n\n.rb2f-section-band {\n  border-top: 1px solid var(--rb2f-border);\n  border-bottom: 1px solid var(--rb2f-border);\n  background: color-mix(in srgb, var(--rb2f-secondary) 55%, transparent);\n}\n\nh2.rb2f-section-title {\n  font-size: 2.25rem;\n  line-height: 1.15;\n  text-wrap: balance;\n}\n@media (min-width: 640px) { h2.rb2f-section-title { font-size: 3rem; } }\n\n.rb2f-section-body {\n  margin-top: 1.25rem;\n  font-size: 1.125rem;\n  line-height: 1.7;\n  color: var(--rb2f-muted-foreground);\n}\n\n.rb2f-link-underline {\n  color: var(--rb2f-primary);\n  font-weight: 500;\n  text-underline-offset: 4px;\n  text-decoration: underline;\n}\n.rb2f-link-underline.rb2f-accent { color: var(--rb2f-accent); font-weight: 400; }\n\n\/* ---------------- Quick summary ---------------- *\/\n.rb2f-summary-grid {\n  display: grid;\n  gap: 1.5rem;\n}\n@media (min-width: 768px) { .rb2f-summary-grid { grid-template-columns: repeat(2, 1fr); } }\n\n.rb2f-summary-card {\n  display: flex;\n  align-items: flex-start;\n  gap: 1rem;\n  height: 100%;\n  border-radius: 1rem;\n  background: var(--rb2f-card);\n  padding: 1.5rem;\n  box-shadow: 0 0 0 1px var(--rb2f-border) inset;\n}\n.rb2f-summary-card .rb2f-icon { margin-top: 0.2rem; color: var(--rb2f-primary); width: 1.25rem; height: 1.25rem; }\n.rb2f-summary-card p { line-height: 1.7; color: var(--rb2f-muted-foreground); }\n\n\/* ---------------- Challenge (two column) ---------------- *\/\n.rb2f-two-col {\n  display: grid;\n  gap: 3rem;\n}\n@media (min-width: 1024px) {\n  .rb2f-two-col { grid-template-columns: repeat(2, 1fr); align-items: start; }\n}\n.rb2f-two-col.rb2f-center { align-items: center; }\n.rb2f-two-col.rb2f-reverse-media { grid-template-columns: 1fr; }\n@media (min-width: 1024px) {\n  .rb2f-two-col.rb2f-reverse-media { grid-template-columns: repeat(2, 1fr); }\n}\n\n.rb2f-prose-lg { font-size: 1.125rem; line-height: 1.7; color: var(--rb2f-muted-foreground); }\n.rb2f-prose-lg > * + * { margin-top: 1.5rem; }\n\n\/* ---------------- Audit grid ---------------- *\/\n.rb2f-audit-grid {\n  display: grid;\n  gap: 1px;\n  overflow: hidden;\n  border-radius: 1.5rem;\n  background: var(--rb2f-border);\n  box-shadow: 0 0 0 1px var(--rb2f-border);\n}\n@media (min-width: 640px) { .rb2f-audit-grid { grid-template-columns: repeat(2, 1fr); } }\n@media (min-width: 1024px) { .rb2f-audit-grid { grid-template-columns: repeat(3, 1fr); } }\n\n.rb2f-audit-cell {\n  background: var(--rb2f-card);\n  padding: 2rem;\n}\n.rb2f-audit-cell .rb2f-index {\n  font-style: italic;\n  font-size: 1.75rem;\n  color: var(--rb2f-accent);\n}\n.rb2f-audit-cell h3 { margin-top: 1rem; font-weight: 600; }\n.rb2f-audit-cell p { margin-top: 0.5rem; font-size: 0.9rem; line-height: 1.6; color: var(--rb2f-muted-foreground); }\n\n.rb2f-audit-cell.rb2f-cta {\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  background: color-mix(in srgb, var(--rb2f-secondary) 70%, var(--rb2f-card));\n  padding: 2rem;\n  text-align: center;\n}\n.rb2f-audit-cell.rb2f-cta a { font-size: 0.9rem; }\n\n\/* ---------------- Dark sections (execution \/ footer) ---------------- *\/\n.rb2f-section-dark {\n  background: var(--rb2f-primary);\n  color: var(--rb2f-background);\n}\n.rb2f-section-dark .rb2f-muted { color: color-mix(in srgb, var(--rb2f-background) 70%, transparent); }\n.rb2f-section-dark h3 { font-size: 1.125rem; font-weight: 600; }\n.rb2f-execution-steps { margin-top: 2.5rem; display: flex; flex-direction: column; gap: 2.5rem; }\n.rb2f-execution-steps h3 { font-size: 1.125rem; font-weight: 600; }\n.rb2f-execution-steps p { margin-top: 0.75rem; max-width: 46ch; line-height: 1.7; }\n.rb2f-execution-steps a { text-decoration: underline; text-underline-offset: 4px; color: var(--rb2f-accent); }\n\n\/* ---------------- Process tabs (Challenge \/ Audit \/ Execution) ---------------- *\/\n.rb2f-tabs-wrap {\n  display: grid;\n  gap: 1.5rem;\n}\n@media (min-width: 1024px) {\n  .rb2f-tabs-wrap { grid-template-columns: 272px 1fr; gap: 2.5rem; align-items: start; }\n}\n\n\/* Mobile \/ tablet: sticky row of 3 equal-width tabs.\n   --rb2f-sticky-offset defaults to 0 (sticks to the very top of the\n   viewport). If your WordPress theme has its own sticky\/fixed header, it\n   can overlap this and swallow clicks \u2014 override the offset from outside\n   this file, e.g.:\n     .rb2f-case-study { --rb2f-sticky-offset: 72px; --rb2f-sticky-offset-desktop: 72px; }\n   (use your theme's actual header height in px). *\/\n.rb2f-tab-list {\n  position: sticky;\n  top: var(--rb2f-sticky-offset, 0);\n  z-index: 20;\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 0.5rem;\n  background: var(--rb2f-background);\n  padding: 0.75rem 0 1rem;\n  border-bottom: 1px solid var(--rb2f-border);\n}\n\n\/* Desktop: vertical sticky sidebar, one column *\/\n@media (min-width: 1024px) {\n  .rb2f-tab-list {\n    grid-template-columns: 1fr;\n    gap: 0.375rem;\n    top: var(--rb2f-sticky-offset-desktop, 1.5rem);\n    padding: 0;\n    background: transparent;\n    border-bottom: none;\n  }\n}\n\n.rb2f-tab-indicator {\n  display: none;\n}\n@media (min-width: 1024px) {\n  .rb2f-tab-indicator {\n    display: block;\n    position: absolute;\n    left: 0;\n    top: 0;\n    width: 3px;\n    border-radius: 999px;\n    background: var(--rb2f-primary);\n    opacity: 0;\n    transition: transform 0.3s cubic-bezier(0.65, 0, 0.35, 1), height 0.3s ease, opacity 0.2s ease;\n  }\n}\n\n.rb2f-tab-btn {\n  display: flex;\n  flex-direction: column;\n  align-items: center;\n  text-align: center;\n  gap: 0.25rem;\n  min-width: 0;\n  border: none;\n  border-radius: 0.875rem;\n  background: transparent;\n  color: var(--rb2f-muted-foreground);\n  padding: 0.625rem 0.375rem;\n  cursor: pointer;\n  transition: background 0.25s ease, color 0.25s ease;\n}\n\n\/* Desktop: switch to a horizontal row per tab, left-aligned *\/\n@media (min-width: 1024px) {\n  .rb2f-tab-btn {\n    flex-direction: row;\n    align-items: center;\n    text-align: left;\n    gap: 0.875rem;\n    width: 100%;\n    padding: 0.875rem 1rem 0.875rem 1.25rem;\n  }\n}\n\n.rb2f-tab-btn .rb2f-tab-index {\n  font-style: italic;\n  font-size: 1.125rem;\n  color: var(--rb2f-accent);\n  flex-shrink: 0;\n}\n@media (min-width: 1024px) { .rb2f-tab-btn .rb2f-tab-index { font-size: 1.375rem; } }\n\n.rb2f-tab-btn .rb2f-tab-text { display: flex; flex-direction: column; align-items: center; min-width: 0; }\n@media (min-width: 1024px) { .rb2f-tab-btn .rb2f-tab-text { align-items: flex-start; } }\n\n.rb2f-tab-btn .rb2f-tab-label {\n  font-weight: 600;\n  font-size: 0.8rem;\n  line-height: 1.25;\n  color: var(--rb2f-foreground);\n}\n@media (min-width: 1024px) { .rb2f-tab-btn .rb2f-tab-label { font-size: 1rem; white-space: nowrap; } }\n\n\/* Subtitle only makes sense with room to breathe \u2014 desktop sidebar only *\/\n.rb2f-tab-btn .rb2f-tab-sub { display: none; }\n@media (min-width: 1024px) {\n  .rb2f-tab-btn .rb2f-tab-sub {\n    display: block;\n    margin-top: 0.125rem;\n    font-size: 0.8rem;\n    color: var(--rb2f-muted-foreground);\n    white-space: nowrap;\n  }\n}\n\n.rb2f-tab-btn .rb2f-tab-arrow {\n  display: none;\n}\n@media (min-width: 1024px) {\n  .rb2f-tab-btn .rb2f-tab-arrow {\n    display: block;\n    margin-left: auto;\n    flex-shrink: 0;\n    color: var(--rb2f-muted-foreground);\n    opacity: 0;\n    transform: translateX(-4px);\n    transition: opacity 0.25s ease, transform 0.25s ease;\n  }\n}\n\n.rb2f-tab-btn[aria-selected=\"true\"] {\n  background: var(--rb2f-card);\n  color: var(--rb2f-foreground);\n  box-shadow: 0 0 0 1px var(--rb2f-border) inset;\n}\n.rb2f-tab-btn[aria-selected=\"true\"] .rb2f-tab-arrow {\n  opacity: 1;\n  transform: translateX(0);\n  color: var(--rb2f-primary);\n}\n.rb2f-tab-btn:hover { background: color-mix(in srgb, var(--rb2f-card) 60%, transparent); }\n\n.rb2f-tab-panels { position: relative; }\n.rb2f-tab-panel { display: none; }\n.rb2f-tab-panel.rb2f-is-active { display: block; animation: rb2f-tabFade 0.4s ease; }\n@keyframes rb2f-tabFade {\n  from { opacity: 0; transform: translateY(10px); }\n  to { opacity: 1; transform: translateY(0); }\n}\n\n.rb2f-panel-card {\n  border-radius: 1.5rem;\n  background: var(--rb2f-card);\n  padding: 1.75rem;\n  box-shadow: 0 0 0 1px var(--rb2f-border) inset;\n}\n@media (min-width: 768px) { .rb2f-panel-card { padding: 2.5rem; } }\n\n.rb2f-panel-card.rb2f-dark {\n  background: var(--rb2f-primary);\n  color: var(--rb2f-background);\n  box-shadow: 0 0 0 1px rgba(250, 246, 237, 0.12) inset;\n}\n.rb2f-panel-card.rb2f-dark .rb2f-muted { color: color-mix(in srgb, var(--rb2f-background) 70%, transparent); }\n.rb2f-panel-card.rb2f-dark a { color: white; }\n\n.rb2f-panel-title {\n  font-size: 1.625rem;\n  line-height: 1.15;\n  text-wrap: balance;\n}\n@media (min-width: 640px) { .rb2f-panel-title { font-size: 2rem; } }\n\n\/* ---------------- Result stats ---------------- *\/\n.rb2f-result-grid {\n  display: grid;\n  gap: 1.5rem;\n}\n@media (min-width: 640px) { .rb2f-result-grid { grid-template-columns: repeat(3, 1fr); } }\n\n.rb2f-result-card {\n  height: 100%;\n  border-radius: 1.5rem;\n  border: 1px solid var(--rb2f-border);\n  background: var(--rb2f-card);\n  padding: 2rem;\n  text-align: center;\n}\n.rb2f-result-card .rb2f-num {\n  font-size: 3.5rem;\n  font-weight: 500;\n  letter-spacing: -0.02em;\n  color: var(--rb2f-primary);\n}\n.rb2f-result-card .rb2f-cap { margin-top: 0.75rem; font-weight: 600; }\n.rb2f-result-card .rb2f-body { margin-top: 0.5rem; font-size: 0.9rem; line-height: 1.6; color: var(--rb2f-muted-foreground); }\n\n.rb2f-center-head { margin-bottom: 3.5rem; text-align: center; }\n.rb2f-center-head h2 { margin-inline: auto; max-width: 24ch; }\n.rb2f-center-head p { margin-inline: auto; max-width: 52ch; }\n\n\/* ---------------- FAQ ---------------- *\/\n.rb2f-faq-wrap { max-width: 48rem; margin-inline: auto; }\n.rb2f-faq-list { margin-top: 3rem; display: flex; flex-direction: column; gap: 1rem; }\n\ndetails.rb2f-faq-item {\n  border-radius: 1rem;\n  background: var(--rb2f-card);\n  box-shadow: 0 0 0 1px var(--rb2f-border) inset;\n  overflow: hidden;\n}\ndetails.rb2f-faq-item summary {\n  display: flex;\n  cursor: pointer;\n  list-style: none;\n  align-items: center;\n  justify-content: space-between;\n  gap: 1rem;\n  padding: 1.5rem;\n  font-weight: 600;\n}\ndetails.rb2f-faq-item summary::-webkit-details-marker { display: none; }\ndetails.rb2f-faq-item .rb2f-chevron {\n  color: var(--rb2f-muted-foreground);\n  transition: transform 0.25s ease;\n  width: 1rem; height: 1rem;\n  flex-shrink: 0;\n}\ndetails.rb2f-faq-item[open] .rb2f-chevron { transform: rotate(180deg); }\ndetails.rb2f-faq-item .rb2f-faq-answer {\n  padding: 0 1.5rem 1.5rem;\n  font-size: 0.9rem;\n  line-height: 1.7;\n  color: var(--rb2f-muted-foreground);\n}\n\n\/* ---------------- Footer ---------------- *\/\n.rb2f-footer-inner { max-width: 48rem; margin-inline: auto; text-align: center; }\n.rb2f-footer-copy { margin-top: 1.25rem; max-width: 48ch; margin-inline: auto; line-height: 1.7; }\n.rb2f-footer-cta { margin-top: 2.5rem; margin-left: auto; margin-right: auto; }\n\n\/* ---------------- Scroll reveal ---------------- *\/\n.rb2f-reveal {\n  opacity: 0;\n  transform: translateY(1.5rem);\n  transition: opacity 0.7s ease-out, transform 0.7s ease-out;\n}\n.rb2f-reveal.rb2f-is-visible {\n  opacity: 1;\n  transform: translateY(0);\n}\n@media (prefers-reduced-motion: reduce) {\n  .rb2f-reveal { opacity: 1; transform: none; transition: none; }\n}\n\n\/* ---------------- Focus ---------------- *\/\n:where(.rb2f-case-study) a:focus-visible,\n:where(.rb2f-case-study) summary:focus-visible,\n:where(.rb2f-case-study) button:focus-visible {\n  outline: 2px solid var(--rb2f-accent);\n  outline-offset: 2px;\n}\n<\/style>\n\n<div class=\"rb2f-case-study\">\n\n  <!-- ---------------- Hero ---------------- -->\n  <section class=\"rb2f-hero\">\n    <div class=\"rb2f-container\">\n      <div class=\"rb2f-hero-top-row rb2f-reveal\">\n        <span class=\"rb2f-eyebrow\">Case Study \u00b7 Performance Marketing<\/span>\n        <a href=\"https:\/\/rb2f.com\/contact-us\" target=\"_blank\" rel=\"noreferrer\" class=\"rb2f-btn rb2f-btn-primary\">\n          Book a Revenue Audit\n          <svg class=\"rb2f-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M7 17L17 7\"\/><path d=\"M7 7h10v10\"\/><\/svg>\n        <\/a>\n      <\/div>\n\n      <div class=\"rb2f-hero-grid\">\n        <div class=\"rb2f-reveal\">\n          <h1 class=\"rb2f-hero-title\">How Absorbia <span class=\"rb2f-accent\">2X&#8217;d Sales<\/span> With Paid Media and Influencers<\/h1>\n          <p class=\"rb2f-hero-copy\">\n            Absorbia is an innovative homecare product that keeps excess moisture at bay, protecting homes\n            and belongings from mould and fungi. Absorbia approached RB2F to create a brand awareness\n            campaign and increase sales.\n          <\/p>\n\n          <div class=\"rb2f-hero-stats\">\n            <div class=\"rb2f-stat-chip\">\n              <div class=\"rb2f-num\">2X<\/div>\n              <div class=\"rb2f-cap\">Sales growth<\/div>\n            <\/div>\n            <div class=\"rb2f-stat-chip rb2f-accent\">\n              <div class=\"rb2f-num\">Category<\/div>\n              <div class=\"rb2f-cap\">Leader position reached<\/div>\n            <\/div>\n            <div class=\"rb2f-stat-chip rb2f-plain\">\n              <div class=\"rb2f-num\">Google + FB<\/div>\n              <div class=\"rb2f-cap\">Ad platforms used<\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n\n        <div class=\"rb2f-reveal\" style=\"transition-delay:150ms\">\n          <div class=\"rb2f-hero-media\">\n            <img decoding=\"async\"\n              class=\"rb2f-photo rb2f-photo-hero rb2f-aspect-hero\"\n              src=\"https:\/\/rb2f.com\/blogs\/wp-content\/uploads\/2025\/06\/absorbia-bg.png\"\n              alt=\"Home moisture absorber \u2014 placeholder mockup image\"\n              loading=\"eager\"\n            \/>\n            <div class=\"rb2f-floating-badge\">\n              <span class=\"rb2f-label\">Client<\/span>\n              <div class=\"rb2f-client-name\">Absorbia<\/div>\n              <div class=\"rb2f-client-desc\">Homecare moisture-control brand<\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ---------------- Quick Summary ---------------- -->\n  <section class=\"rb2f-section-tight rb2f-section-band\">\n    <div class=\"rb2f-container\">\n      <div class=\"rb2f-reveal\">\n        <span class=\"rb2f-eyebrow\">Quick Summary<\/span>\n      <\/div>\n      <div class=\"rb2f-summary-grid\">\n        <div class=\"rb2f-reveal rb2f-summary-card\">\n          <svg class=\"rb2f-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><path d=\"M22 4L12 14.01l-3-3\"\/><\/svg>\n          <p>RB2F identified the loopholes in Absorbia&#8217;s existing strategy and revamped their website and social presence.<\/p>\n        <\/div>\n        <div class=\"rb2f-reveal rb2f-summary-card\" style=\"transition-delay:80ms\">\n          <svg class=\"rb2f-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><path d=\"M22 4L12 14.01l-3-3\"\/><\/svg>\n          <p>A new ad series highlighted Absorbia in everyday household scenarios.<\/p>\n        <\/div>\n        <div class=\"rb2f-reveal rb2f-summary-card\" style=\"transition-delay:160ms\">\n          <svg class=\"rb2f-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><path d=\"M22 4L12 14.01l-3-3\"\/><\/svg>\n          <p>Influencer partnerships in the homecare segment extended reach.<\/p>\n        <\/div>\n        <div class=\"rb2f-reveal rb2f-summary-card\" style=\"transition-delay:240ms\">\n          <svg class=\"rb2f-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><path d=\"M22 4L12 14.01l-3-3\"\/><\/svg>\n          <p>Combined with targeted Google and Facebook advertising, the result was <b>2X sales growth<\/b>, establishing Absorbia as the go-to brand in its category.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"rb2f-container rb2f-cta-row\">\n      <a href=\"https:\/\/rb2f.com\/contact-us\" target=\"_blank\" rel=\"noreferrer\" class=\"rb2f-btn rb2f-btn-accent\">\n        Book a Revenue Audit\n        <svg class=\"rb2f-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M7 17L17 7\"\/><path d=\"M7 7h10v10\"\/><\/svg>\n      <\/a>\n    <\/div>\n  <\/section>\n\n  <!-- ---------------- Process Tabs: Challenge \/ Audit \/ Execution ---------------- -->\n  <section class=\"rb2f-section\" id=\"rb2f-process\">\n    <div class=\"rb2f-container\">\n      <div class=\"rb2f-reveal rb2f-center-head\" style=\"margin-bottom:3rem\">\n        <span class=\"rb2f-eyebrow\">Our Process<\/span>\n        <h2 class=\"rb2f-section-title\">The Journey, The Approach &amp; The Execution<\/h2>\n        <p class=\"rb2f-section-body\">Three stages, one continuous fix \u2014 step through each one below.<\/p>\n      <\/div>\n\n      <div class=\"rb2f-reveal rb2f-tabs-wrap\">\n        <div class=\"rb2f-tab-list\" role=\"tablist\" aria-orientation=\"vertical\" aria-label=\"Case study process stages\">\n          <span class=\"rb2f-tab-indicator\" aria-hidden=\"true\"><\/span>\n\n          <button class=\"rb2f-tab-btn\" type=\"button\" role=\"tab\" id=\"rb2f-tab-challenge\" data-tab-target=\"rb2f-challenge\" aria-selected=\"true\" aria-controls=\"rb2f-panel-challenge\" tabindex=\"0\">\n            <span class=\"rb2f-tab-index\">01<\/span>\n            <span class=\"rb2f-tab-text\">\n              <span class=\"rb2f-tab-label\">The Journey<\/span>\n              <span class=\"rb2f-tab-sub\">Fixing the gaps<\/span>\n            <\/span>\n            <svg class=\"rb2f-icon rb2f-tab-arrow\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M9 18l6-6-6-6\"\/><\/svg>\n          <\/button>\n\n          <button class=\"rb2f-tab-btn\" type=\"button\" role=\"tab\" id=\"rb2f-tab-audit\" data-tab-target=\"rb2f-audit\" aria-selected=\"false\" aria-controls=\"rb2f-panel-audit\" tabindex=\"-1\">\n            <span class=\"rb2f-tab-index\">02<\/span>\n            <span class=\"rb2f-tab-text\">\n              <span class=\"rb2f-tab-label\">The Approach<\/span>\n              <span class=\"rb2f-tab-sub\">What we built<\/span>\n            <\/span>\n            <svg class=\"rb2f-icon rb2f-tab-arrow\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M9 18l6-6-6-6\"\/><\/svg>\n          <\/button>\n\n          <button class=\"rb2f-tab-btn\" type=\"button\" role=\"tab\" id=\"rb2f-tab-execution\" data-tab-target=\"rb2f-execution\" aria-selected=\"false\" aria-controls=\"rb2f-panel-execution\" tabindex=\"-1\">\n            <span class=\"rb2f-tab-index\">03<\/span>\n            <span class=\"rb2f-tab-text\">\n              <span class=\"rb2f-tab-label\">The Execution<\/span>\n              <span class=\"rb2f-tab-sub\">Turning it into sales<\/span>\n            <\/span>\n            <svg class=\"rb2f-icon rb2f-tab-arrow\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M9 18l6-6-6-6\"\/><\/svg>\n          <\/button>\n        <\/div>\n\n        <div class=\"rb2f-tab-panels\">\n          <div class=\"rb2f-tab-panel rb2f-is-active\" role=\"tabpanel\" id=\"rb2f-panel-challenge\" data-tab-panel=\"rb2f-challenge\" aria-labelledby=\"rb2f-tab-challenge\" tabindex=\"0\">\n            <div class=\"rb2f-panel-card\">\n              <h3 class=\"rb2f-panel-title\">Fixing the Gaps in Absorbia&#8217;s Growth Strategy<\/h3>\n              <div class=\"rb2f-prose-lg\" style=\"margin-top:1.25rem\">\n                <p>RB2F identified the loopholes in Absorbia&#8217;s existing strategy and revamped their website and entire social media presence. From there, the team created a series of ads highlighting Absorbia&#8217;s use in different day-to-day scenarios, and approached influencers working in the homecare segment for wider outreach.<\/p>\n                <p><b>Solution offered:<\/b> Strategy, Website, Social Media, Content Production, and Paid Media.<\/p>\n              <\/div>\n              <img decoding=\"async\"\n                class=\"rb2f-photo rb2f-photo-rounded rb2f-aspect-wide\"\n                style=\"margin-top:2rem\"\n                src=\"https:\/\/rb2f.com\/blogs\/wp-content\/uploads\/2026\/09\/ab1.webp\"\n                alt=\"Homecare scenario \u2014 placeholder mockup image\"\n                loading=\"lazy\"\n              \/>\n            <\/div>\n          <\/div>\n\n          <div class=\"rb2f-tab-panel\" role=\"tabpanel\" id=\"rb2f-panel-audit\" data-tab-panel=\"rb2f-audit\" aria-labelledby=\"rb2f-tab-audit\" tabindex=\"0\">\n            <div class=\"rb2f-panel-card\">\n              <h3 class=\"rb2f-panel-title\" style=\"max-width:24ch\">Revamping the Digital Presence Before Spending on Ads<\/h3>\n              <p style=\"margin-top:1rem; max-width:52ch; line-height:1.7; color:var(--rb2f-muted-foreground)\">\n                RB2F rebuilt Absorbia&#8217;s foundation across three fronts before layering on paid media:\n              <\/p>\n\n              <div class=\"rb2f-audit-grid\" style=\"margin-top:2rem; box-shadow:none; border-radius:1rem;\">\n                <div class=\"rb2f-audit-cell\">\n                  <span class=\"rb2f-index\">01<\/span>\n                  <h3>Revamped website<\/h3>\n                  <p>A digital presence rebuilt to actually convert visitors.<\/p>\n                <\/div>\n                <div class=\"rb2f-audit-cell\">\n                  <span class=\"rb2f-index\">02<\/span>\n                  <h3>Rebuilt social media<\/h3>\n                  <p>An entire social presence reworked from the ground up.<\/p>\n                <\/div>\n                <div class=\"rb2f-audit-cell\">\n                  <span class=\"rb2f-index\">03<\/span>\n                  <h3>Scenario-driven ad creative<\/h3>\n                  <p>A new ad series showing Absorbia in everyday household use.<\/p>\n                <\/div>\n                <div class=\"rb2f-audit-cell rb2f-cta\">\n                  <a href=\"https:\/\/rb2f.com\/services\/creative-technology.php\" target=\"_blank\" rel=\"noreferrer\" class=\"rb2f-link-underline\">See our website &amp; creative work \u2192<\/a>\n                <\/div>\n              <\/div>\n            <\/div>\n          <\/div>\n\n          <div class=\"rb2f-tab-panel\" role=\"tabpanel\" id=\"rb2f-panel-execution\" data-tab-panel=\"rb2f-execution\" aria-labelledby=\"rb2f-tab-execution\" tabindex=\"0\">\n            <div class=\"rb2f-panel-card rb2f-dark\">\n              <h3 class=\"rb2f-panel-title\">Targeted Ads, Influencers, and Interest-Based Targeting<\/h3>\n              <p class=\"rb2f-muted\" style=\"margin-top:1rem; line-height:1.7;\">These efforts were combined with specific search and interest-based targeting on Google and Facebook \u2014 the performance layer that turned brand awareness into actual sales.<\/p>\n\n              <div class=\"rb2f-execution-steps\" style=\"margin-top:2rem\">\n                <div>\n                  <h3>Influencer outreach.<\/h3>\n                  <p class=\"rb2f-muted\">Partnered with influencers working in the homecare segment for wider, more credible reach.<\/p>\n                <\/div>\n                <div>\n                  <h3>Then targeted paid media.<\/h3>\n                  <p class=\"rb2f-muted\">\n                    <a href=\"https:\/\/rb2f.com\/services\/revenue-growth.php\" target=\"_blank\" rel=\"noreferrer\">Search and interest-based targeting<\/a>\n                    across Google and Facebook, reaching the right household audience.\n                  <\/p>\n                <\/div>\n                <div>\n                  <h3>Awareness into sales.<\/h3>\n                  <p class=\"rb2f-muted\">The combination of revamped presence, creative, influencers, and paid media boosted sales by 2X.<\/p>\n                <\/div>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ---------------- The Result ---------------- -->\n  <section class=\"rb2f-section\">\n    <div class=\"rb2f-container\">\n      <div class=\"rb2f-reveal rb2f-center-head\">\n        <span class=\"rb2f-eyebrow\">The Result<\/span>\n        <h2 class=\"rb2f-section-title\">2X Sales Growth<\/h2>\n        <p class=\"rb2f-section-body\">Through revamped digital presence, scenario-driven creative, influencer outreach, and targeted paid media:<\/p>\n      <\/div>\n\n      <div class=\"rb2f-result-grid\">\n        <div class=\"rb2f-reveal rb2f-result-card\">\n          <div class=\"rb2f-num\">2X<\/div>\n          <p class=\"rb2f-cap\">Sales growth<\/p>\n          <p class=\"rb2f-body\">RB2F helped boost Absorbia&#8217;s sales by 2X.<\/p>\n        <\/div>\n        <div class=\"rb2f-reveal rb2f-result-card\" style=\"transition-delay:100ms\">\n          <div class=\"rb2f-num\">Category<\/div>\n          <p class=\"rb2f-cap\">Leader position<\/p>\n          <p class=\"rb2f-body\">Absorbia established as the go-to brand in its category.<\/p>\n        <\/div>\n        <div class=\"rb2f-reveal rb2f-result-card\" style=\"transition-delay:200ms\">\n          <div class=\"rb2f-num\">Google + FB<\/div>\n          <p class=\"rb2f-cap\">Ad platforms used<\/p>\n          <p class=\"rb2f-body\">Search and interest-based targeting across both platforms.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ---------------- FAQ ---------------- -->\n  <section class=\"rb2f-section rb2f-section-band\">\n    <div class=\"rb2f-container rb2f-faq-wrap\">\n      <div class=\"rb2f-reveal\">\n        <h2 class=\"rb2f-section-title\" style=\"text-align:center\">Frequently Asked Questions<\/h2>\n      <\/div>\n\n      <div class=\"rb2f-faq-list\">\n        <details class=\"rb2f-faq-item rb2f-reveal\" open>\n          <summary>\n            <span>How did RB2F help Absorbia grow sales?<\/span>\n            <svg class=\"rb2f-icon rb2f-chevron\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M6 9l6 6 6-6\"\/><\/svg>\n          <\/summary>\n          <div class=\"rb2f-faq-answer\">RB2F revamped Absorbia&#8217;s website and social media presence, created scenario-driven ad creative, partnered with homecare influencers, and ran targeted Google and Facebook campaigns \u2014 driving 2X sales growth.<\/div>\n        <\/details>\n\n        <details class=\"rb2f-faq-item rb2f-reveal\" style=\"transition-delay:60ms\">\n          <summary>\n            <span>What platforms did RB2F use for Absorbia&#8217;s paid media strategy?<\/span>\n            <svg class=\"rb2f-icon rb2f-chevron\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M6 9l6 6 6-6\"\/><\/svg>\n          <\/summary>\n          <div class=\"rb2f-faq-answer\">Google and Facebook, using specific search and interest-based targeting to reach the right audience for a homecare moisture-absorber product.<\/div>\n        <\/details>\n\n        <details class=\"rb2f-faq-item rb2f-reveal\" style=\"transition-delay:120ms\">\n          <summary>\n            <span>What category position did Absorbia reach after working with RB2F?<\/span>\n            <svg class=\"rb2f-icon rb2f-chevron\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M6 9l6 6 6-6\"\/><\/svg>\n          <\/summary>\n          <div class=\"rb2f-faq-answer\">Absorbia became established as the go-to brand in its category, with sales up 2X.<\/div>\n        <\/details>\n\n        <details class=\"rb2f-faq-item rb2f-reveal\" style=\"transition-delay:180ms\">\n          <summary>\n            <span>Does RB2F run performance marketing for homecare and household brands?<\/span>\n            <svg class=\"rb2f-icon rb2f-chevron\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M6 9l6 6 6-6\"\/><\/svg>\n          <\/summary>\n          <div class=\"rb2f-faq-answer\">Yes \u2014 this case study covers RB2F&#8217;s strategy, website, social media, content production, and paid media work for Absorbia, a homecare moisture-control brand.<\/div>\n        <\/details>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ---------------- Footer CTA ---------------- -->\n  <section class=\"rb2f-section rb2f-section-dark\">\n    <div class=\"rb2f-container rb2f-footer-inner\">\n      <h2 class=\"rb2f-section-title\">Is your ad spend building awareness without sales?<\/h2>\n      <p class=\"rb2f-muted rb2f-footer-copy\">Let an RB2F audit find the gaps in your website, social, and paid media \u2014 the same playbook that 2X&#8217;d sales for Absorbia.<\/p>\n      <a href=\"https:\/\/rb2f.com\/contact-us\" target=\"_blank\" rel=\"noreferrer\" class=\"rb2f-btn rb2f-btn-accent rb2f-footer-cta\">\n        Book a Revenue Audit\n        <svg class=\"rb2f-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M7 17L17 7\"\/><path d=\"M7 7h10v10\"\/><\/svg>\n      <\/a>\n    <\/div>\n  <\/section>\n\n<\/div>\n<script>\n(function () {\n  function initCaseStudy(root) {\n    if (!root || root.getAttribute('data-rb2f-ready') === '1') return;\n    root.setAttribute('data-rb2f-ready', '1');\n\n    \/\/ ---------------- Scroll reveal ----------------\n    var revealEls = root.querySelectorAll('.rb2f-reveal');\n    if ('IntersectionObserver' 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Just serious growth.<\/p>\r\n          <\/div>\r\n        <\/a>\r\n      <\/div>\r\n\r\n      <div class=\"rb2f-slider-card\">\r\n        <a class=\"rb2f-slider-card-link\" href=\"https:\/\/rb2f.com\/work\/bliss-club\">\r\n          <div class=\"rb2f-slider-card-image\">\r\n            <img decoding=\"async\" src=\"https:\/\/rb2f.com\/blogs\/wp-content\/uploads\/2025\/06\/bliss-bg.png\" alt=\"Bliss Club\">\r\n          <\/div>\r\n          <div class=\"rb2f-slider-card-body\">\r\n            <h3 class=\"rb2f-slider-card-title\">Bliss Club<\/h3>\r\n            <p class=\"rb2f-slider-card-tagline\">Stretch, scale, repeat.<\/p>\r\n          <\/div>\r\n        <\/a>\r\n      <\/div>\r\n\r\n      <div class=\"rb2f-slider-card\">\r\n        <a class=\"rb2f-slider-card-link\" href=\"https:\/\/rb2f.com\/work\/sparkles\">\r\n          <div class=\"rb2f-slider-card-image\">\r\n            <img decoding=\"async\" src=\"https:\/\/rb2f.com\/blogs\/wp-content\/uploads\/2025\/11\/Sparkles-card-thumbnail-jpg.jpg\" alt=\"Sparkles\">\r\n          <\/div>\r\n          <div class=\"rb2f-slider-card-body\">\r\n            <h3 class=\"rb2f-slider-card-title\">Sparkles<\/h3>\r\n            <p class=\"rb2f-slider-card-tagline\">A 30-year legacy that found its shine online.<\/p>\r\n          <\/div>\r\n        <\/a>\r\n      <\/div>\r\n\r\n      <div class=\"rb2f-slider-card\">\r\n        <a class=\"rb2f-slider-card-link\" href=\"https:\/\/rb2f.com\/work\/curious-cub\">\r\n          <div class=\"rb2f-slider-card-image\">\r\n            <img decoding=\"async\" src=\"https:\/\/rb2f.com\/blogs\/wp-content\/uploads\/2025\/11\/curiouscub.jpg\" alt=\"Curious Cub\">\r\n          <\/div>\r\n          <div class=\"rb2f-slider-card-body\">\r\n            <h3 class=\"rb2f-slider-card-title\">Curious Cub<\/h3>\r\n            <p class=\"rb2f-slider-card-tagline\">Piecing growth together, one product at a time.<\/p>\r\n   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alt=\"Neeman's\">\r\n          <\/div>\r\n          <div class=\"rb2f-slider-card-body\">\r\n            <h3 class=\"rb2f-slider-card-title\">Neeman's<\/h3>\r\n            <p class=\"rb2f-slider-card-tagline\">A stride to success.<\/p>\r\n          <\/div>\r\n        <\/a>\r\n      <\/div>\r\n\r\n      <div class=\"rb2f-slider-card\">\r\n        <a class=\"rb2f-slider-card-link\" href=\"https:\/\/rb2f.com\/work\/zivame\">\r\n          <div class=\"rb2f-slider-card-image\">\r\n            <img decoding=\"async\" src=\"https:\/\/rb2f.com\/blogs\/wp-content\/uploads\/2025\/11\/Zivame-960.jpg\" alt=\"Zivame\">\r\n          <\/div>\r\n          <div class=\"rb2f-slider-card-body\">\r\n            <h3 class=\"rb2f-slider-card-title\">Zivame<\/h3>\r\n            <p class=\"rb2f-slider-card-tagline\">From core comfort to high growth.<\/p>\r\n          <\/div>\r\n        <\/a>\r\n      <\/div>\r\n\r\n      <div class=\"rb2f-slider-card\">\r\n        <a class=\"rb2f-slider-card-link\" href=\"https:\/\/rb2f.com\/work\/shisenfox\">\r\n          <div class=\"rb2f-slider-card-image\">\r\n            <img decoding=\"async\" src=\"https:\/\/rb2f.com\/blogs\/wp-content\/uploads\/2025\/06\/shisenfox-bg.png\" alt=\"Shisenfox\">\r\n          <\/div>\r\n          <div class=\"rb2f-slider-card-body\">\r\n            <h3 class=\"rb2f-slider-card-title\">Shisenfox<\/h3>\r\n            <p class=\"rb2f-slider-card-tagline\">Turning eyewear into identity.<\/p>\r\n          <\/div>\r\n        <\/a>\r\n      <\/div>\r\n\r\n      <div class=\"rb2f-slider-card\">\r\n        <a class=\"rb2f-slider-card-link\" href=\"https:\/\/rb2f.com\/work\/hinduja-group\">\r\n          <div class=\"rb2f-slider-card-image\">\r\n            <img decoding=\"async\" src=\"https:\/\/rb2f.com\/blogs\/wp-content\/uploads\/2025\/06\/hinduja-bg-1.png\" alt=\"Hinduja Group\">\r\n          <\/div>\r\n          <div class=\"rb2f-slider-card-body\">\r\n            <h3 class=\"rb2f-slider-card-title\">Hinduja Group<\/h3>\r\n            <p class=\"rb2f-slider-card-tagline\">Made a network speak 'digital'!<\/p>\r\n          <\/div>\r\n        <\/a>\r\n      <\/div>\r\n\r\n      <div class=\"rb2f-slider-card\">\r\n        <a class=\"rb2f-slider-card-link\" href=\"https:\/\/rb2f.com\/work\/iksula\">\r\n          <div class=\"rb2f-slider-card-image\">\r\n            <img decoding=\"async\" src=\"https:\/\/rb2f.com\/blogs\/wp-content\/uploads\/2025\/06\/iksula-12.png\" alt=\"Iksula\">\r\n          <\/div>\r\n          <div class=\"rb2f-slider-card-body\">\r\n            <h3 class=\"rb2f-slider-card-title\">Iksula<\/h3>\r\n            <p class=\"rb2f-slider-card-tagline\">E-comm got its suit tailored.<\/p>\r\n          <\/div>\r\n        <\/a>\r\n      <\/div>\r\n\r\n      <div class=\"rb2f-slider-card\">\r\n        <a class=\"rb2f-slider-card-link\" href=\"https:\/\/rb2f.com\/work\/absorbia\">\r\n          <div class=\"rb2f-slider-card-image\">\r\n            <img decoding=\"async\" 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Absorbia approached RB2F to create a brand awareness campaign and increase sales. 2X Sales growth Category Leader [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-16393","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Absorbia - RB2F<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rb2f.com\/blogs\/work\/absorbia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Absorbia - RB2F\" \/>\n<meta property=\"og:description\" content=\"Case Study \u00b7 Performance Marketing Book a Revenue Audit How Absorbia 2X&#8217;d Sales With Paid Media and Influencers Absorbia is an innovative homecare product that keeps excess moisture at bay, protecting homes and belongings from mould and fungi. 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