{"id":16380,"date":"2026-09-02T14:23:41","date_gmt":"2026-09-02T14:23:41","guid":{"rendered":"https:\/\/rb2f.com\/blogs\/?page_id=16380"},"modified":"2026-09-04T13:29:15","modified_gmt":"2026-09-04T13:29:15","slug":"the-whole-truth","status":"publish","type":"page","link":"https:\/\/rb2f.com\/blogs\/work\/the-whole-truth\/","title":{"rendered":"The Whole Truth"},"content":{"rendered":"\n<style>\n\/* ==========================================================================\n   RB2F \u2014 The Whole Truth Case Study\n   Scoped build: every class\/id\/custom-property is prefixed \"rb2f-\" and all\n   selectors are namespaced under .rb2f-case-study so nothing here can\n   collide with the host page's own CSS.\n   ========================================================================== *\/\n\n.rb2f-case-study,\n.rb2f-case-study *,\n.rb2f-case-study *::before,\n.rb2f-case-study *::after {\n  box-sizing: border-box;\n}\n\n.rb2f-case-study {\n  \/* ---------------- Design tokens (scoped, not on :root) ---------------- *\/\n  --rb2f-background: #faf6ed;\n  --rb2f-foreground: #000000;\n  --rb2f-primary: #ed3d63;\n  --rb2f-primary-foreground: #faf6ed;\n  --rb2f-secondary: #efe7d3;\n  --rb2f-accent: #ed3d63;\n  --rb2f-accent-foreground: #241804;\n  --rb2f-muted-foreground: #000000;\n  --rb2f-card: #ffffff;\n  --rb2f-card-foreground: #1e2a1f;\n  --rb2f-border: #e3d9bf;\n  --rb2f-max-w: 1280px;\n\n  margin: 0;\n  background: var(--rb2f-background);\n  color: var(--rb2f-foreground);\n\n  -webkit-font-smoothing: antialiased;\n  text-rendering: optimizeLegibility;\n  line-height: 1.5;\n}\n\n:where(.rb2f-case-study) img { display: block; max-width: 100%; }\n:where(.rb2f-case-study) a { color: inherit; text-decoration: none; }\n:where(.rb2f-case-study) h1, :where(.rb2f-case-study) h2, :where(.rb2f-case-study) h3, :where(.rb2f-case-study) p { margin: 0; }\n:where(.rb2f-case-study) ul { margin: 0; padding: 0; }\n:where(.rb2f-case-study) button { font: inherit; }\n\/* :where() keeps this scoped to the widget without adding specificity, so\n   any single-class utility below (e.g. .rb2f-btn-accent, .rb2f-link-underline)\n   always wins over this reset \u2014 no more fighting the cascade. *\/\n\n.rb2f-container {\n  width: 100%;\n  max-width: var(--rb2f-max-w);\n  margin-inline: auto;\n  padding-inline: 1.5rem;\n}\n@media (min-width: 1024px) {\n  .rb2f-container { padding-inline: 2rem; }\n}\n\n.rb2f-icon { width: 1rem; height: 1rem; flex-shrink: 0; }\n\n\/* ---------------- Section label (eyebrow) ---------------- *\/\n.rb2f-eyebrow {\n  display: inline-block;\n  margin-bottom: 1.5rem;\n  font-size: 0.875rem;\n  font-weight: 500;\n  letter-spacing: 0.08em;\n  text-transform: uppercase;\n  color: var(--rb2f-accent);\n}\n\n\/* ---------------- Buttons ---------------- *\/\n.rb2f-btn {\n  display: inline-flex;\n  align-items: center;\n  gap: 0.5rem;\n  border-radius: 999px;\n  font-weight: 600;\n  transition: opacity 0.2s ease;\n  white-space: nowrap;\n}\n.rb2f-btn:hover { opacity: 0.9; }\n\n.rb2f-btn-primary {\n  background: var(--rb2f-primary);\n  color: var(--rb2f-primary-foreground);\n  padding: 0.625rem 1.25rem;\n  font-size: 0.9rem;\n}\n.rb2f-btn-accent {\n  background: white;\n  color: var(--rb2f-accent-foreground);\n  padding: 1rem 2rem;\n  font-size: 1rem;\n}\n\n\/* Wrap any standalone CTA button in this (on a .rb2f-container) to center\n   it \u2014 margin:auto alone won't center an inline-flex button like .rb2f-btn,\n   it needs an ancestor with text-align:center. *\/\n.rb2f-cta-row { text-align: center; margin-top: 2.5rem; }\n\n\/* ---------------- Hero ---------------- *\/\n.rb2f-hero {\n  position: relative;\n  overflow: hidden;\n  background: color-mix(in srgb, var(--rb2f-secondary) 55%, transparent);\n  padding: 3rem 0 5rem;\n}\n@media (min-width: 1024px) {\n  .rb2f-hero { padding: 8rem 0 4rem; }\n}\n\n.rb2f-hero-top-row {\n  display: flex;\n  flex-wrap: wrap;\n  align-items: center;\n  justify-content: space-between;\n  gap: 1rem;\n  margin-bottom: 2.5rem;\n}\n\n.rb2f-hero-grid {\n  display: grid;\n  gap: 2.5rem;\n}\n@media (min-width: 1024px) {\n  .rb2f-hero-grid {\n    grid-template-columns: 1.15fr 0.85fr;\n    align-items: center;\n    gap: 3.5rem;\n  }\n}\n\nh1.rb2f-hero-title {\n  font-size: 2.75rem;\n  line-height: 1.08;\n  letter-spacing: -0.01em;\n  text-wrap: balance;\n}\n@media (min-width: 640px) { h1.rb2f-hero-title { font-size: 3.5rem; } }\n@media (min-width: 1024px) { h1.rb2f-hero-title { font-size: 4.25rem; } }\n\n.rb2f-hero-title .rb2f-accent { color: var(--rb2f-primary); font-style: italic; }\n\n.rb2f-hero-copy {\n  margin-top: 2rem;\n  max-width: 56ch;\n  font-size: 1.125rem;\n  line-height: 1.7;\n  color: var(--rb2f-muted-foreground);\n}\n.rb2f-hero-copy strong { font-weight: 600; color: var(--rb2f-foreground); }\n\n.rb2f-hero-stats {\n  margin-top: 2.5rem;\n  display: grid;\n  grid-template-columns: repeat(2, 1fr);\n  gap: 1rem;\n}\n@media (min-width: 640px) { .rb2f-hero-stats { grid-template-columns: repeat(3, 1fr); } }\n\n.rb2f-stat-chip {\n  border-radius: 1rem;\n  background: var(--rb2f-card);\n  padding: 1.25rem;\n  box-shadow: 0 0 0 1px var(--rb2f-border) inset;\n}\n.rb2f-stat-chip .rb2f-num {\n  font-size: 2.25rem;\n  font-weight: 500;\n  letter-spacing: -0.02em;\n  color: var(--rb2f-primary);\n}\n.rb2f-stat-chip.rb2f-accent .rb2f-num { color: var(--rb2f-accent); }\n.rb2f-stat-chip.rb2f-plain .rb2f-num { color: var(--rb2f-foreground); }\n.rb2f-stat-chip .rb2f-cap {\n  margin-top: 0.375rem;\n  font-size: 0.875rem;\n  line-height: 1.35;\n  color: var(--rb2f-muted-foreground);\n}\n\n\/* Hero image + floating badge *\/\n.rb2f-hero-media { position: relative; }\n.rb2f-photo {\n  display: block;\n  width: 100%;\n\n  object-fit: cover;\n  background: var(--rb2f-secondary);\n}\n.rb2f-photo-hero {\n  border-radius: 2rem;\n  box-shadow: 0 25px 50px -12px rgba(30, 42, 31, 0.25), 0 0 0 1px var(--rb2f-border) inset;\n\/\/background:#00a1f7;\n}\n.rb2f-photo-rounded {\n  border-radius: 1.5rem;\n  box-shadow: 0 0 0 1px var(--rb2f-border) inset;\n}\n.rb2f-photo-rounded-dark {\n  border-radius: 1.5rem;\n  box-shadow: 0 0 0 1px rgba(250, 246, 237, 0.12) inset;\n}\n.rb2f-aspect-hero { aspect-ratio: 4 \/ 5; }\n@media (min-width: 640px) { .rb2f-aspect-hero { aspect-ratio: 3 \/ 2; } }\n@media (min-width: 1024px) { .rb2f-aspect-hero { aspect-ratio: 4 \/ 5; } }\n.rb2f-aspect-execution { aspect-ratio: 4 \/ 5; }\n.rb2f-aspect-wide { aspect-ratio: 21 \/ 9; }\n\n.rb2f-floating-badge {\n  position: absolute;\n  right: -0.5rem;\n  bottom: 2rem;\n  max-width: 220px;\n  border-radius: 1rem;\n  background: var(--rb2f-card);\n  padding: 1.25rem;\n  box-shadow: 0 20px 25px -5px rgba(30, 42, 31, 0.2), 0 0 0 1px var(--rb2f-border) inset;\n}\n@media (min-width: 640px) { .rb2f-floating-badge { right: 1.5rem; } }\n@media (min-width: 1024px) { .rb2f-floating-badge { right: -1.5rem; } }\n.rb2f-floating-badge .rb2f-label {\n  font-size: 0.8rem;\n  font-weight: 500;\n  letter-spacing: 0.03em;\n  text-transform: uppercase;\n  color: var(--rb2f-muted-foreground);\n}\n.rb2f-floating-badge .rb2f-client-name {\n  margin-top: 0.25rem;\n  font-size: 1.375rem;\n}\n.rb2f-floating-badge .rb2f-client-desc {\n  margin-top: 0.25rem;\n  font-size: 0.875rem;\n  color: var(--rb2f-muted-foreground);\n}\n\n\/* ---------------- Generic section spacing ---------------- *\/\n.rb2f-section { padding: 3rem 0; }\n@media (min-width: 1024px) { .rb2f-section { padding: 3rem 0; } }\n.rb2f-section-tight { padding: 3rem 0; }\n@media (min-width: 1024px) { .rb2f-section-tight { padding: 3rem 0; } }\n\n.rb2f-section-band {\n  border-top: 1px solid var(--rb2f-border);\n  border-bottom: 1px solid var(--rb2f-border);\n  background: color-mix(in srgb, var(--rb2f-secondary) 55%, transparent);\n}\n\nh2.rb2f-section-title {\n  font-size: 2.25rem;\n  line-height: 1.15;\n  text-wrap: balance;\n}\n@media (min-width: 640px) { h2.rb2f-section-title { font-size: 3rem; } }\n\n.rb2f-section-body {\n  margin-top: 1.25rem;\n  font-size: 1.125rem;\n  line-height: 1.7;\n  color: var(--rb2f-muted-foreground);\n}\n\n.rb2f-link-underline {\n  color: var(--rb2f-primary);\n  font-weight: 500;\n  text-underline-offset: 4px;\n  text-decoration: underline;\n}\n.rb2f-link-underline.rb2f-accent { color: var(--rb2f-accent); font-weight: 400; }\n\n\/* ---------------- Quick summary ---------------- *\/\n.rb2f-summary-grid {\n  display: grid;\n  gap: 1.5rem;\n}\n@media (min-width: 768px) { .rb2f-summary-grid { grid-template-columns: repeat(2, 1fr); } }\n\n.rb2f-summary-card {\n  display: flex;\n  align-items: flex-start;\n  gap: 1rem;\n  height: 100%;\n  border-radius: 1rem;\n  background: var(--rb2f-card);\n  padding: 1.5rem;\n  box-shadow: 0 0 0 1px var(--rb2f-border) inset;\n}\n.rb2f-summary-card .rb2f-icon { margin-top: 0.2rem; color: var(--rb2f-primary); width: 1.25rem; height: 1.25rem; }\n.rb2f-summary-card p { line-height: 1.7; color: var(--rb2f-muted-foreground); }\n\n\/* ---------------- Challenge (two column) ---------------- *\/\n.rb2f-two-col {\n  display: grid;\n  gap: 3rem;\n}\n@media (min-width: 1024px) {\n  .rb2f-two-col { grid-template-columns: repeat(2, 1fr); align-items: start; }\n}\n.rb2f-two-col.rb2f-center { align-items: center; }\n.rb2f-two-col.rb2f-reverse-media { grid-template-columns: 1fr; }\n@media (min-width: 1024px) {\n  .rb2f-two-col.rb2f-reverse-media { grid-template-columns: repeat(2, 1fr); }\n}\n\n.rb2f-prose-lg { font-size: 1.125rem; line-height: 1.7; color: var(--rb2f-muted-foreground); }\n.rb2f-prose-lg > * + * { margin-top: 1.5rem; }\n\n\/* ---------------- Audit grid ---------------- *\/\n.rb2f-audit-grid {\n  display: grid;\n  gap: 1px;\n  overflow: hidden;\n  border-radius: 1.5rem;\n  background: var(--rb2f-border);\n  box-shadow: 0 0 0 1px var(--rb2f-border);\n}\n@media (min-width: 640px) { .rb2f-audit-grid { grid-template-columns: repeat(2, 1fr); } }\n@media (min-width: 1024px) { .rb2f-audit-grid { grid-template-columns: repeat(3, 1fr); } }\n\n.rb2f-audit-cell {\n  background: var(--rb2f-card);\n  padding: 2rem;\n}\n.rb2f-audit-cell .rb2f-index {\n  font-style: italic;\n  font-size: 1.75rem;\n  color: var(--rb2f-accent);\n}\n.rb2f-audit-cell h3 { margin-top: 1rem; font-weight: 600; }\n.rb2f-audit-cell p { margin-top: 0.5rem; font-size: 0.9rem; line-height: 1.6; color: var(--rb2f-muted-foreground); }\n\n.rb2f-audit-cell.rb2f-cta {\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  background: color-mix(in srgb, var(--rb2f-secondary) 70%, var(--rb2f-card));\n  padding: 2rem;\n  text-align: center;\n}\n.rb2f-audit-cell.rb2f-cta a { font-size: 0.9rem; }\n\n\/* ---------------- Dark sections (execution \/ footer) ---------------- *\/\n.rb2f-section-dark {\n  background: var(--rb2f-primary);\n  color: var(--rb2f-background);\n}\n.rb2f-section-dark .rb2f-muted { color: color-mix(in srgb, var(--rb2f-background) 70%, transparent); }\n.rb2f-section-dark h3 { font-size: 1.125rem; font-weight: 600; }\n.rb2f-execution-steps { margin-top: 2.5rem; display: flex; flex-direction: column; gap: 2.5rem; }\n.rb2f-execution-steps h3 { font-size: 1.125rem; font-weight: 600; }\n.rb2f-execution-steps p { margin-top: 0.75rem; max-width: 46ch; line-height: 1.7; }\n.rb2f-execution-steps a { text-decoration: underline; text-underline-offset: 4px; color: var(--rb2f-accent); }\n\n\/* ---------------- Process tabs (Challenge \/ Audit \/ Execution) ---------------- *\/\n.rb2f-tabs-wrap {\n  display: grid;\n  gap: 1.5rem;\n}\n@media (min-width: 1024px) {\n  .rb2f-tabs-wrap { grid-template-columns: 272px 1fr; gap: 2.5rem; align-items: start; }\n}\n\n\/* Mobile \/ tablet: sticky row of 3 equal-width tabs.\n   --rb2f-sticky-offset defaults to 0 (sticks to the very top of the\n   viewport). If your WordPress theme has its own sticky\/fixed header, it\n   can overlap this and swallow clicks \u2014 override the offset from outside\n   this file, e.g.:\n     .rb2f-case-study { --rb2f-sticky-offset: 72px; --rb2f-sticky-offset-desktop: 72px; }\n   (use your theme's actual header height in px). *\/\n.rb2f-tab-list {\n  position: sticky;\n  top: var(--rb2f-sticky-offset, 0);\n  z-index: 20;\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 0.5rem;\n  background: var(--rb2f-background);\n  padding: 0.75rem 0 1rem;\n  border-bottom: 1px solid var(--rb2f-border);\n}\n\n\/* Desktop: vertical sticky sidebar, one column *\/\n@media (min-width: 1024px) {\n  .rb2f-tab-list {\n    grid-template-columns: 1fr;\n    gap: 0.375rem;\n    top: var(--rb2f-sticky-offset-desktop, 1.5rem);\n    padding: 0;\n    background: transparent;\n    border-bottom: none;\n  }\n}\n\n.rb2f-tab-indicator {\n  display: none;\n}\n@media (min-width: 1024px) {\n  .rb2f-tab-indicator {\n    display: block;\n    position: absolute;\n    left: 0;\n    top: 0;\n    width: 3px;\n    border-radius: 999px;\n    background: var(--rb2f-primary);\n    opacity: 0;\n    transition: transform 0.3s cubic-bezier(0.65, 0, 0.35, 1), height 0.3s ease, opacity 0.2s ease;\n  }\n}\n\n.rb2f-tab-btn {\n  display: flex;\n  flex-direction: column;\n  align-items: center;\n  text-align: center;\n  gap: 0.25rem;\n  min-width: 0;\n  border: none;\n  border-radius: 0.875rem;\n  background: transparent;\n  color: var(--rb2f-muted-foreground);\n  padding: 0.625rem 0.375rem;\n  cursor: pointer;\n  transition: background 0.25s ease, color 0.25s ease;\n}\n\n\/* Desktop: switch to a horizontal row per tab, left-aligned *\/\n@media (min-width: 1024px) {\n  .rb2f-tab-btn {\n    flex-direction: row;\n    align-items: center;\n    text-align: left;\n    gap: 0.875rem;\n    width: 100%;\n    padding: 0.875rem 1rem 0.875rem 1.25rem;\n  }\n}\n\n.rb2f-tab-btn .rb2f-tab-index {\n  font-style: italic;\n  font-size: 1.125rem;\n  color: var(--rb2f-accent);\n  flex-shrink: 0;\n}\n@media (min-width: 1024px) { .rb2f-tab-btn .rb2f-tab-index { font-size: 1.375rem; } }\n\n.rb2f-tab-btn .rb2f-tab-text { display: flex; flex-direction: column; align-items: center; min-width: 0; }\n@media (min-width: 1024px) { .rb2f-tab-btn .rb2f-tab-text { align-items: flex-start; } }\n\n.rb2f-tab-btn .rb2f-tab-label {\n  font-weight: 600;\n  font-size: 0.8rem;\n  line-height: 1.25;\n  color: var(--rb2f-foreground);\n}\n@media (min-width: 1024px) { .rb2f-tab-btn .rb2f-tab-label { font-size: 1rem; white-space: nowrap; } }\n\n\/* Subtitle only makes sense with room to breathe \u2014 desktop sidebar only *\/\n.rb2f-tab-btn .rb2f-tab-sub { display: none; }\n@media (min-width: 1024px) {\n  .rb2f-tab-btn .rb2f-tab-sub {\n    display: block;\n    margin-top: 0.125rem;\n    font-size: 0.8rem;\n    color: var(--rb2f-muted-foreground);\n    white-space: nowrap;\n  }\n}\n\n.rb2f-tab-btn .rb2f-tab-arrow {\n  display: none;\n}\n@media (min-width: 1024px) {\n  .rb2f-tab-btn .rb2f-tab-arrow {\n    display: block;\n    margin-left: auto;\n    flex-shrink: 0;\n    color: var(--rb2f-muted-foreground);\n    opacity: 0;\n    transform: translateX(-4px);\n    transition: opacity 0.25s ease, transform 0.25s ease;\n  }\n}\n\n.rb2f-tab-btn[aria-selected=\"true\"] {\n  background: var(--rb2f-card);\n  color: var(--rb2f-foreground);\n  box-shadow: 0 0 0 1px var(--rb2f-border) inset;\n}\n.rb2f-tab-btn[aria-selected=\"true\"] .rb2f-tab-arrow {\n  opacity: 1;\n  transform: translateX(0);\n  color: var(--rb2f-primary);\n}\n.rb2f-tab-btn:hover { background: color-mix(in srgb, var(--rb2f-card) 60%, transparent); }\n\n.rb2f-tab-panels { position: relative; }\n.rb2f-tab-panel { display: none; }\n.rb2f-tab-panel.rb2f-is-active { display: block; animation: rb2f-tabFade 0.4s ease; }\n@keyframes rb2f-tabFade {\n  from { opacity: 0; transform: translateY(10px); }\n  to { opacity: 1; transform: translateY(0); }\n}\n\n.rb2f-panel-card {\n  border-radius: 1.5rem;\n  background: var(--rb2f-card);\n  padding: 1.75rem;\n  box-shadow: 0 0 0 1px var(--rb2f-border) inset;\n}\n@media (min-width: 768px) { .rb2f-panel-card { padding: 2.5rem; } }\n\n.rb2f-panel-card.rb2f-dark {\n  background: var(--rb2f-primary);\n  color: var(--rb2f-background);\n  box-shadow: 0 0 0 1px rgba(250, 246, 237, 0.12) inset;\n}\n.rb2f-panel-card.rb2f-dark .rb2f-muted { color: color-mix(in srgb, var(--rb2f-background) 70%, transparent); }\n.rb2f-panel-card.rb2f-dark a { color: white; }\n\n.rb2f-panel-title {\n  font-size: 1.625rem;\n  line-height: 1.15;\n  text-wrap: balance;\n}\n@media (min-width: 640px) { .rb2f-panel-title { font-size: 2rem; } }\n\n\/* ---------------- Result stats ---------------- *\/\n.rb2f-result-grid {\n  display: grid;\n  gap: 1.5rem;\n}\n@media (min-width: 640px) { .rb2f-result-grid { grid-template-columns: repeat(3, 1fr); } }\n\n.rb2f-result-card {\n  height: 100%;\n  border-radius: 1.5rem;\n  border: 1px solid var(--rb2f-border);\n  background: var(--rb2f-card);\n  padding: 2rem;\n  text-align: center;\n}\n.rb2f-result-card .rb2f-num {\n  font-size: 3.5rem;\n  font-weight: 500;\n  letter-spacing: -0.02em;\n  color: var(--rb2f-primary);\n}\n.rb2f-result-card .rb2f-cap { margin-top: 0.75rem; font-weight: 600; }\n.rb2f-result-card .rb2f-body { margin-top: 0.5rem; font-size: 0.9rem; line-height: 1.6; color: var(--rb2f-muted-foreground); }\n\n.rb2f-center-head { margin-bottom: 3.5rem; text-align: center; }\n.rb2f-center-head h2 { margin-inline: auto; max-width: 24ch; }\n.rb2f-center-head p { margin-inline: auto; max-width: 52ch; }\n\n\/* ---------------- FAQ ---------------- *\/\n.rb2f-faq-wrap { max-width: 48rem; margin-inline: auto; }\n.rb2f-faq-list { margin-top: 3rem; display: flex; flex-direction: column; gap: 1rem; }\n\ndetails.rb2f-faq-item {\n  border-radius: 1rem;\n  background: var(--rb2f-card);\n  box-shadow: 0 0 0 1px var(--rb2f-border) inset;\n  overflow: hidden;\n}\ndetails.rb2f-faq-item summary {\n  display: flex;\n  cursor: pointer;\n  list-style: none;\n  align-items: center;\n  justify-content: space-between;\n  gap: 1rem;\n  padding: 1.5rem;\n  font-weight: 600;\n}\ndetails.rb2f-faq-item summary::-webkit-details-marker { display: none; }\ndetails.rb2f-faq-item .rb2f-chevron {\n  color: var(--rb2f-muted-foreground);\n  transition: transform 0.25s ease;\n  width: 1rem; height: 1rem;\n  flex-shrink: 0;\n}\ndetails.rb2f-faq-item[open] .rb2f-chevron { transform: rotate(180deg); }\ndetails.rb2f-faq-item .rb2f-faq-answer {\n  padding: 0 1.5rem 1.5rem;\n  font-size: 0.9rem;\n  line-height: 1.7;\n  color: var(--rb2f-muted-foreground);\n}\n\n\/* ---------------- Footer ---------------- *\/\n.rb2f-footer-inner { max-width: 48rem; margin-inline: auto; text-align: center; }\n.rb2f-footer-copy { margin-top: 1.25rem; max-width: 48ch; margin-inline: auto; line-height: 1.7; }\n.rb2f-footer-cta { margin-top: 2.5rem; margin-left: auto; margin-right: auto; }\n\n\/* ---------------- Scroll reveal ---------------- *\/\n.rb2f-reveal {\n  opacity: 0;\n  transform: translateY(1.5rem);\n  transition: opacity 0.7s ease-out, transform 0.7s ease-out;\n}\n.rb2f-reveal.rb2f-is-visible {\n  opacity: 1;\n  transform: translateY(0);\n}\n@media (prefers-reduced-motion: reduce) {\n  .rb2f-reveal { opacity: 1; transform: none; transition: none; }\n}\n\n\/* ---------------- Focus ---------------- *\/\n:where(.rb2f-case-study) a:focus-visible,\n:where(.rb2f-case-study) summary:focus-visible,\n:where(.rb2f-case-study) button:focus-visible {\n  outline: 2px solid var(--rb2f-accent);\n  outline-offset: 2px;\n}\n<\/style>\n\n<div class=\"rb2f-case-study\">\n\n  <!-- ---------------- Hero ---------------- -->\n  <section class=\"rb2f-hero\">\n    <div class=\"rb2f-container\">\n      <div class=\"rb2f-hero-top-row rb2f-reveal\">\n        <span class=\"rb2f-eyebrow\">Case Study \u00b7 Amazon Marketing Agency<\/span>\n        <a href=\"https:\/\/rb2f.com\/contact-us\" target=\"_blank\" rel=\"noreferrer\" class=\"rb2f-btn rb2f-btn-primary\">\n          Book a Revenue Audit\n          <svg class=\"rb2f-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M7 17L17 7\"\/><path d=\"M7 7h10v10\"\/><\/svg>\n        <\/a>\n      <\/div>\n\n      <div class=\"rb2f-hero-grid\">\n        <div class=\"rb2f-reveal\">\n          <h1 class=\"rb2f-hero-title\">How We Helped The Whole Truth <span class=\"rb2f-accent\">2X Revenue<\/span> Without Increasing Ad Spend<\/h1>\n          <p class=\"rb2f-hero-copy\">\n            The Whole Truth sells clean protein bars, breakfast cereals, and snacks under the promise of\n            <strong>#nothingtohide<\/strong> \u2014 every ingredient is declared on the pack. RB2F worked as their\n            Amazon marketing agency to fix a stalled growth curve and turn that trust into measurable sales.\n          <\/p>\n\n          <div class=\"rb2f-hero-stats\">\n            <div class=\"rb2f-stat-chip\">\n              <div class=\"rb2f-num\">2X<\/div>\n              <div class=\"rb2f-cap\">Monthly Amazon revenue jump<\/div>\n            <\/div>\n            <div class=\"rb2f-stat-chip rb2f-accent\">\n              <div class=\"rb2f-num\">4X<\/div>\n              <div class=\"rb2f-cap\">Quarter-on-quarter growth<\/div>\n            <\/div>\n            <div class=\"rb2f-stat-chip rb2f-plain\">\n              <div class=\"rb2f-num\">0%<\/div>\n              <div class=\"rb2f-cap\">Increase in ad spend<\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n\n        <div class=\"rb2f-reveal\" style=\"transition-delay:150ms\">\n          <div class=\"rb2f-hero-media\">\n            <img decoding=\"async\"\n              class=\"rb2f-photo rb2f-photo-hero rb2f-aspect-hero\"\n              src=\"https:\/\/rb2f.com\/blogs\/wp-content\/uploads\/2025\/06\/truth-bg.png\"\n              alt=\"Packaged protein bars \u2014 placeholder mockup image\"\n              loading=\"eager\"\n            \/>\n            <div class=\"rb2f-floating-badge\">\n              <span class=\"rb2f-label\">Client<\/span>\n              <div class=\"rb2f-client-name\">The Whole Truth<\/div>\n              <div class=\"rb2f-client-desc\">Clean-label protein bars, cereals &amp; snacks<\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ---------------- Quick Summary ---------------- -->\n  <section class=\"rb2f-section-tight rb2f-section-band\">\n    <div class=\"rb2f-container\">\n      <div class=\"rb2f-reveal\">\n        <span class=\"rb2f-eyebrow\">Quick Summary<\/span>\n      <\/div>\n      <div class=\"rb2f-summary-grid\">\n        <div class=\"rb2f-reveal rb2f-summary-card\">\n          <svg class=\"rb2f-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><path d=\"M22 4L12 14.01l-3-3\"\/><\/svg>\n          <p>The Whole Truth was stuck below <b>\u20b910 lakh<\/b> in monthly Amazon revenue with no clarity on where to spend next.<\/p>\n        <\/div>\n        <div class=\"rb2f-reveal rb2f-summary-card\" style=\"transition-delay:80ms\">\n          <svg class=\"rb2f-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><path d=\"M22 4L12 14.01l-3-3\"\/><\/svg>\n          <p>RB2F&#8217;s audit found gaps in shipping distribution, campaign structure, and product page keywords.<\/p>\n        <\/div>\n        <div class=\"rb2f-reveal rb2f-summary-card\" style=\"transition-delay:160ms\">\n          <svg class=\"rb2f-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><path d=\"M22 4L12 14.01l-3-3\"\/><\/svg>\n          <p>Fixing distribution and rebuilding the ad account structure delivered a <b>2X jump<\/b> in monthly revenue without increasing ad budget.<\/p>\n        <\/div>\n        <div class=\"rb2f-reveal rb2f-summary-card\" style=\"transition-delay:240ms\">\n          <svg class=\"rb2f-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><path d=\"M22 4L12 14.01l-3-3\"\/><\/svg>\n          <p>Quarter-on-quarter revenue <b>grew 4X, <\/b>and<b> CVR\/CTR rose 50%<\/b> once products were available around the clock.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"rb2f-container rb2f-cta-row\">\n      <a href=\"https:\/\/rb2f.com\/contact-us\" target=\"_blank\" rel=\"noreferrer\" class=\"rb2f-btn rb2f-btn-accent\">\n        Book a Revenue Audit\n        <svg class=\"rb2f-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M7 17L17 7\"\/><path d=\"M7 7h10v10\"\/><\/svg>\n      <\/a>\n    <\/div>\n  <\/section>\n\n  <!-- ---------------- Process Tabs: Challenge \/ Audit \/ Execution ---------------- -->\n  <section class=\"rb2f-section\" id=\"rb2f-process\">\n    <div class=\"rb2f-container\">\n      <div class=\"rb2f-reveal rb2f-center-head\" style=\"margin-bottom:3rem\">\n        <span class=\"rb2f-eyebrow\">Our Process<\/span>\n        <h2 class=\"rb2f-section-title\">The Challenge, The Audit &amp; The Execution<\/h2>\n        <p class=\"rb2f-section-body\">Three stages, one continuous fix \u2014 step through each one below.<\/p>\n      <\/div>\n\n      <div class=\"rb2f-reveal rb2f-tabs-wrap\">\n        <div class=\"rb2f-tab-list\" role=\"tablist\" aria-orientation=\"vertical\" aria-label=\"Case study process stages\">\n          <span class=\"rb2f-tab-indicator\" aria-hidden=\"true\"><\/span>\n\n          <button class=\"rb2f-tab-btn\" type=\"button\" role=\"tab\" id=\"rb2f-tab-challenge\" data-tab-target=\"rb2f-challenge\" aria-selected=\"true\" aria-controls=\"rb2f-panel-challenge\" tabindex=\"0\">\n            <span class=\"rb2f-tab-index\">01<\/span>\n            <span class=\"rb2f-tab-text\">\n              <span class=\"rb2f-tab-label\">The Challenge<\/span>\n              <span class=\"rb2f-tab-sub\">Where growth stalled<\/span>\n            <\/span>\n            <svg class=\"rb2f-icon rb2f-tab-arrow\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M9 18l6-6-6-6\"\/><\/svg>\n          <\/button>\n\n          <button class=\"rb2f-tab-btn\" type=\"button\" role=\"tab\" id=\"rb2f-tab-audit\" data-tab-target=\"rb2f-audit\" aria-selected=\"false\" aria-controls=\"rb2f-panel-audit\" tabindex=\"-1\">\n            <span class=\"rb2f-tab-index\">02<\/span>\n            <span class=\"rb2f-tab-text\">\n              <span class=\"rb2f-tab-label\">The Audit<\/span>\n              <span class=\"rb2f-tab-sub\">What we found<\/span>\n            <\/span>\n            <svg class=\"rb2f-icon rb2f-tab-arrow\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M9 18l6-6-6-6\"\/><\/svg>\n          <\/button>\n\n          <button class=\"rb2f-tab-btn\" type=\"button\" role=\"tab\" id=\"rb2f-tab-execution\" data-tab-target=\"rb2f-execution\" aria-selected=\"false\" aria-controls=\"rb2f-panel-execution\" tabindex=\"-1\">\n            <span class=\"rb2f-tab-index\">03<\/span>\n            <span class=\"rb2f-tab-text\">\n              <span class=\"rb2f-tab-label\">The Execution<\/span>\n              <span class=\"rb2f-tab-sub\">How we fixed it<\/span>\n            <\/span>\n            <svg class=\"rb2f-icon rb2f-tab-arrow\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M9 18l6-6-6-6\"\/><\/svg>\n          <\/button>\n        <\/div>\n\n        <div class=\"rb2f-tab-panels\">\n          <div class=\"rb2f-tab-panel rb2f-is-active\" role=\"tabpanel\" id=\"rb2f-panel-challenge\" data-tab-panel=\"rb2f-challenge\" aria-labelledby=\"rb2f-tab-challenge\" tabindex=\"0\">\n            <div class=\"rb2f-panel-card\">\n              <h3 class=\"rb2f-panel-title\">Scaling Past a \u20b910 Lakh\/Month Plateau<\/h3>\n              <div class=\"rb2f-prose-lg\" style=\"margin-top:1.25rem\">\n                <p>The Whole Truth&#8217;s in-house team had tested every lever they could think of to scale on Amazon, but revenue had flattened below \u20b910 lakh a month. They had aggressive growth targets and no clear picture of where additional ad spend would actually move the needle.<\/p>\n                <p>RB2F&#8217;s brief was direct: revive the plateaued account and increase sales velocity on Amazon.<\/p>\n              <\/div>\n              <img decoding=\"async\"\n                class=\"rb2f-photo rb2f-photo-rounded rb2f-aspect-wide\"\n                style=\"margin-top:2rem\"\n                src=\"https:\/\/rb2f.com\/blogs\/wp-content\/uploads\/2026\/09\/the-whole-truth.webp\"\n                alt=\"Packaged protein bars flat lay \u2014 placeholder mockup image\"\n                loading=\"lazy\"\n              \/>\n            <\/div>\n          <\/div>\n\n          <div class=\"rb2f-tab-panel\" role=\"tabpanel\" id=\"rb2f-panel-audit\" data-tab-panel=\"rb2f-audit\" aria-labelledby=\"rb2f-tab-audit\" tabindex=\"0\">\n            <div class=\"rb2f-panel-card\">\n              <h3 class=\"rb2f-panel-title\" style=\"max-width:24ch\">Where The Whole Truth&#8217;s Amazon Strategy Was Leaking Revenue<\/h3>\n              <p style=\"margin-top:1rem; max-width:52ch; line-height:1.7; color:var(--rb2f-muted-foreground)\">\n                A full account <a href=\"https:\/\/rb2f.com\/services\/revenue-growth.php\" target=\"_blank\" rel=\"noreferrer\" class=\"rb2f-link-underline\">audit<\/a>\n                surfaced five specific gaps holding back growth:\n              <\/p>\n\n              <div class=\"rb2f-audit-grid\" style=\"margin-top:2rem; box-shadow:none; border-radius:1rem;\">\n                <div class=\"rb2f-audit-cell\">\n                  <span class=\"rb2f-index\">01<\/span>\n                  <h3>Single-city shipping<\/h3>\n                  <p>Products shipped from only one location, with no distribution optimized against industry standards.<\/p>\n                <\/div>\n                <div class=\"rb2f-audit-cell\">\n                  <span class=\"rb2f-index\">02<\/span>\n                  <h3>Mixed fulfillment methods<\/h3>\n                  <p>The brand used both MFN and FBA shipping depending on category, without a consistent strategy.<\/p>\n                <\/div>\n                <div class=\"rb2f-audit-cell\">\n                  <span class=\"rb2f-index\">03<\/span>\n                  <h3>Unstructured ad campaigns<\/h3>\n                  <p>Campaigns weren&#8217;t organized in a way that allowed smart budget allocation across audience segments or campaign types.<\/p>\n                <\/div>\n                <div class=\"rb2f-audit-cell\">\n                  <span class=\"rb2f-index\">04<\/span>\n                  <h3>Weak product page keywords<\/h3>\n                  <p>Product detail pages (PDPs) lacked high search volume keywords, limiting organic visibility.<\/p>\n                <\/div>\n                <div class=\"rb2f-audit-cell\">\n                  <span class=\"rb2f-index\">05<\/span>\n                  <h3>No launch strategy<\/h3>\n                  <p>Scheduled product launches had no go-to-market plan from the advertising side.<\/p>\n                <\/div>\n                <div class=\"rb2f-audit-cell rb2f-cta\">\n                  <a href=\"https:\/\/rb2f.com\/services\/revenue-growth.php\" target=\"_blank\" rel=\"noreferrer\" class=\"rb2f-link-underline\">See our revenue growth audit \u2192<\/a>\n                <\/div>\n              <\/div>\n            <\/div>\n          <\/div>\n\n          <div class=\"rb2f-tab-panel\" role=\"tabpanel\" id=\"rb2f-panel-execution\" data-tab-panel=\"rb2f-execution\" aria-labelledby=\"rb2f-tab-execution\" tabindex=\"0\">\n            <div class=\"rb2f-panel-card rb2f-dark\">\n              <h3 class=\"rb2f-panel-title\">Fixing Distribution, Product Pages, and Campaign Structure<\/h3>\n              <p class=\"rb2f-muted\" style=\"margin-top:1rem; line-height:1.7;\">Once the gaps were mapped, RB2F&#8217;s execution followed the audit line by line.<\/p>\n\n              <div class=\"rb2f-execution-steps\" style=\"margin-top:2rem\">\n                <div>\n                  <h3>Distribution first.<\/h3>\n                  <p class=\"rb2f-muted\">RB2F registered the brand with additional Fulfillment Centers (FCs) across India, giving The Whole Truth access to multiple FBA centers and faster shipping across regions.<\/p>\n                <\/div>\n                <div>\n                  <h3>Product pages next.<\/h3>\n                  <p class=\"rb2f-muted\">While the logistics side was being fixed, RB2F&#8217;s advertising team built a list of high search volume (HSV) and purchase-intent keywords to strengthen the product detail pages.<\/p>\n                <\/div>\n                <div>\n                  <h3>Then the ad account.<\/h3>\n                  <p class=\"rb2f-muted\">With products ready for advertising, RB2F restructured the\n                    <a href=\"https:\/\/rb2f.com\/services\/revenue-growth.php\" target=\"_blank\" rel=\"noreferrer\">ad account<\/a>\n                    into a coherent system that could be analyzed at a glance. Campaigns were separated by branded versus non-branded keywords, by ASIN, and by product category \u2014 giving the team clear data points to scale revenue with intent, not guesswork.\n                  <\/p>\n                <\/div>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ---------------- The Result ---------------- -->\n  <section class=\"rb2f-section\">\n    <div class=\"rb2f-container\">\n      <div class=\"rb2f-reveal rb2f-center-head\">\n        <span class=\"rb2f-eyebrow\">The Result<\/span>\n        <h2 class=\"rb2f-section-title\">2X Revenue, 4X QoQ Growth, Zero Extra Ad Spend<\/h2>\n        <p class=\"rb2f-section-body\">The combined fix across logistics, product pages, and ad structure produced results across every metric that mattered:<\/p>\n      <\/div>\n\n      <div class=\"rb2f-result-grid\">\n        <div class=\"rb2f-reveal rb2f-result-card\">\n          <div class=\"rb2f-num\">2X<\/div>\n          <p class=\"rb2f-cap\">Jump in monthly revenue<\/p>\n          <p class=\"rb2f-body\">Achieved without increasing the advertising budget.<\/p>\n        <\/div>\n        <div class=\"rb2f-reveal rb2f-result-card\" style=\"transition-delay:100ms\">\n          <div class=\"rb2f-num\">4X<\/div>\n          <p class=\"rb2f-cap\">Quarter-on-quarter growth<\/p>\n          <p class=\"rb2f-body\">Revenue compounding across consecutive quarters.<\/p>\n        <\/div>\n        <div class=\"rb2f-reveal rb2f-result-card\" style=\"transition-delay:200ms\">\n          <div class=\"rb2f-num\">50%<\/div>\n          <p class=\"rb2f-cap\">Increase in CVR &amp; CTR<\/p>\n          <p class=\"rb2f-body\">Driven by making products available for purchase 24 hours a day.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ---------------- FAQ ---------------- -->\n  <section class=\"rb2f-section rb2f-section-band\">\n    <div class=\"rb2f-container rb2f-faq-wrap\">\n      <div class=\"rb2f-reveal\">\n        <h2 class=\"rb2f-section-title\" style=\"text-align:center\">Frequently Asked Questions<\/h2>\n      <\/div>\n\n      <div class=\"rb2f-faq-list\">\n        <details class=\"rb2f-faq-item rb2f-reveal\" open>\n          <summary>\n            <span>How did RB2F increase The Whole Truth&#8217;s Amazon sales without raising ad spend?<\/span>\n            <svg class=\"rb2f-icon rb2f-chevron\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M6 9l6 6 6-6\"\/><\/svg>\n          <\/summary>\n          <div class=\"rb2f-faq-answer\">RB2F fixed distribution by registering the brand with more Fulfillment Centers across India, then restructured ad campaigns so budget could be allocated by performance instead of guesswork. That combination delivered a 2X revenue jump on the same ad budget.<\/div>\n        <\/details>\n\n        <details class=\"rb2f-faq-item rb2f-reveal\" style=\"transition-delay:60ms\">\n          <summary>\n            <span>What was holding back The Whole Truth&#8217;s Amazon growth before RB2F?<\/span>\n            <svg class=\"rb2f-icon rb2f-chevron\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M6 9l6 6 6-6\"\/><\/svg>\n          <\/summary>\n          <div class=\"rb2f-faq-answer\">Five gaps: single-city shipping, mixed MFN\/FBA fulfillment, unorganized ad campaigns, product pages missing high search volume keywords, and no go-to-market plan for new launches.<\/div>\n        <\/details>\n\n        <details class=\"rb2f-faq-item rb2f-reveal\" style=\"transition-delay:120ms\">\n          <summary>\n            <span>What results did The Whole Truth see after working with RB2F?<\/span>\n            <svg class=\"rb2f-icon rb2f-chevron\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M6 9l6 6 6-6\"\/><\/svg>\n          <\/summary>\n          <div class=\"rb2f-faq-answer\">A 2X jump in monthly revenue, 4X quarter-on-quarter revenue growth, and a 50% increase in CVR and CTR after products became available around the clock.<\/div>\n        <\/details>\n\n        <details class=\"rb2f-faq-item rb2f-reveal\" style=\"transition-delay:180ms\">\n          <summary>\n            <span>Does RB2F work on Amazon marketing for D2C food and snacking brands?<\/span>\n            <svg class=\"rb2f-icon rb2f-chevron\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M6 9l6 6 6-6\"\/><\/svg>\n          <\/summary>\n          <div class=\"rb2f-faq-answer\">Yes \u2014 The Whole Truth is a clean-label protein bar, cereal, and snacking brand, and this case study covers RB2F&#8217;s Amazon marketing work with them, from account audit through execution and results.<\/div>\n        <\/details>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ---------------- Footer CTA (bottom copyright bar removed) ---------------- -->\n  <section class=\"rb2f-section rb2f-section-dark\">\n    <div class=\"rb2f-container rb2f-footer-inner\">\n      <h2 class=\"rb2f-section-title\">Is your Amazon growth stuck on a plateau?<\/h2>\n      <p class=\"rb2f-muted rb2f-footer-copy\">Let an RB2F audit find the gaps in your distribution, keywords, and campaign structure \u2014 the same playbook that doubled revenue for The Whole Truth.<\/p>\n      <a href=\"https:\/\/rb2f.com\/contact-us\" target=\"_blank\" rel=\"noreferrer\" class=\"rb2f-btn rb2f-btn-accent rb2f-footer-cta\">\n        Book a Revenue Audit\n        <svg class=\"rb2f-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M7 17L17 7\"\/><path d=\"M7 7h10v10\"\/><\/svg>\n      <\/a>\n    <\/div>\n  <\/section>\n\n<\/div>\n\n<script>\n(function () {\n  function initCaseStudy(root) {\n    if (!root || root.getAttribute('data-rb2f-ready') === '1') return;\n    root.setAttribute('data-rb2f-ready', '1');\n\n    \/\/ ---------------- Scroll reveal ----------------\n    var revealEls = root.querySelectorAll('.rb2f-reveal');\n    if ('IntersectionObserver' in window) {\n      var observer = new IntersectionObserver(function (entries) {\n        entries.forEach(function (entry) {\n          if (entry.isIntersecting) {\n            entry.target.classList.add('rb2f-is-visible');\n            observer.unobserve(entry.target);\n          }\n        });\n      }, { threshold: 0.12 });\n      revealEls.forEach(function (el) { observer.observe(el); });\n    } else {\n      revealEls.forEach(function (el) { el.classList.add('rb2f-is-visible'); });\n    }\n\n    \/\/ ---------------- Process tabs ----------------\n    var tabList = root.querySelector('.rb2f-tab-list');\n    if (!tabList) return;\n    var tabButtons = Array.prototype.slice.call(root.querySelectorAll('.rb2f-tab-btn'));\n    var panels = Array.prototype.slice.call(root.querySelectorAll('.rb2f-tab-panel'));\n    var indicator = root.querySelector('.rb2f-tab-indicator');\n\n    function moveIndicator() {\n      if (!indicator) return;\n      if (window.innerWidth < 1024) { indicator.style.opacity = '0'; return; }\n      var active = tabList.querySelector('.rb2f-tab-btn[aria-selected=\"true\"]');\n      if (!active) return;\n      indicator.style.opacity = '1';\n      indicator.style.transform = 'translateY(' + active.offsetTop + 'px)';\n      indicator.style.height = active.offsetHeight + 'px';\n    }\n\n    function getStickyOffset() {\n      var computedTop = parseFloat(window.getComputedStyle(tabList).top) || 0;\n      if (window.innerWidth < 1024) {\n        var tabH = tabList.offsetHeight || 96;\n        return computedTop + tabH + 12;\n      }\n      return computedTop + 24;\n    }\n\n    function scrollToPanelTop() {\n      var activePanel = root.querySelector('.rb2f-tab-panel.rb2f-is-active');\n      if (!activePanel) return;\n      var rect = activePanel.getBoundingClientRect();\n      var offset = getStickyOffset();\n      if (rect.top < offset) {\n        var targetY = window.scrollY + rect.top - offset;\n        window.scrollTo({ top: Math.max(targetY, 0), behavior: 'smooth' });\n      }\n    }\n\n    function activate(targetId, focusButton) {\n      tabButtons.forEach(function (btn) {\n        var selected = btn.getAttribute('data-tab-target') === targetId;\n        btn.setAttribute('aria-selected', selected ? 'true' : 'false');\n        btn.tabIndex = selected ? 0 : -1;\n        if (selected) {\n          if (focusButton) { btn.focus(); }\n        }\n      });\n      panels.forEach(function (panel) {\n        panel.classList.toggle('rb2f-is-active', panel.getAttribute('data-tab-panel') === targetId);\n      });\n      moveIndicator();\n      scrollToPanelTop();\n    }\n\n    tabButtons.forEach(function (btn, idx) {\n      btn.addEventListener('click', function () {\n        activate(btn.getAttribute('data-tab-target'), false);\n      });\n      btn.addEventListener('keydown', function (e) {\n        var nextIdx = null;\n        if (e.key === 'ArrowDown' || e.key === 'ArrowRight') nextIdx = (idx + 1) % tabButtons.length;\n        else if (e.key === 'ArrowUp' || e.key === 'ArrowLeft') nextIdx = (idx - 1 + tabButtons.length) % tabButtons.length;\n        else if (e.key === 'Home') nextIdx = 0;\n        else if (e.key === 'End') nextIdx = tabButtons.length - 1;\n        if (nextIdx !== null) {\n          e.preventDefault();\n          activate(tabButtons[nextIdx].getAttribute('data-tab-target'), true);\n        }\n      });\n    });\n\n    window.addEventListener('resize', moveIndicator);\n    moveIndicator();\n  }\n\n  function initAll() {\n    var roots = document.querySelectorAll('.rb2f-case-study');\n    for (var i = 0; i < roots.length; i++) { initCaseStudy(roots[i]); }\n  }\n\n  \/\/ Guard against the block's script running before the DOM (or the block\n  \/\/ itself) is actually in the page \u2014 e.g. if a page builder, lazy-load, or\n  \/\/ caching plugin defers\/re-injects this HTML.\n  if (document.readyState === 'loading') {\n    document.addEventListener('DOMContentLoaded', initAll);\n  } else {\n    initAll();\n  }\n})();\n<\/script>\n\n\n<style>\r\n  \/* Scoped under .rb2f-slider \u2014 :where() keeps these resets at zero\r\n     specificity so nothing here fights the rest of the page's CSS. *\/\r\n  .rb2f-slider {\r\n    --rb2f-slider-bg: #faf6ed;\r\n    --rb2f-slider-fg: #000000;\r\n    --rb2f-slider-accent: #ed3d63;\r\n    --rb2f-slider-muted: #6e6656;\r\n    --rb2f-slider-card: #ffffff;\r\n    --rb2f-slider-border: #e3d9bf;\r\n\r\n    margin: 2rem 0;\r\n  }\r\n  :where(.rb2f-slider) *,\r\n  :where(.rb2f-slider) *::before,\r\n  :where(.rb2f-slider) *::after {\r\n    box-sizing: border-box;\r\n  }\r\n  :where(.rb2f-slider) a {\r\n    color: inherit;\r\n    text-decoration: none;\r\n  }\r\n  :where(.rb2f-slider) img {\r\n    display: block;\r\n    max-width: 100%;\r\n  }\r\n  :where(.rb2f-slider) h3 {\r\n    margin: 0;\r\n  }\r\n  :where(.rb2f-slider) button {\r\n    font: inherit;\r\n  }\r\n\r\n  .rb2f-slider-row {\r\n    display: flex;\r\n    align-items: center;\r\n    gap: 0.75rem;\r\n  }\r\n\r\n  .rb2f-slider-nav {\r\n    flex: 0 0 auto;\r\n    display: flex;\r\n    align-items: center;\r\n    justify-content: center;\r\n    width: 2.75rem;\r\n    height: 2.75rem;\r\n    border-radius: 999px;\r\n    border: 1px solid var(--rb2f-slider-border);\r\n    background: var(--rb2f-slider-card);\r\n    color: var(--rb2f-slider-fg);\r\n    cursor: pointer;\r\n    transition: opacity 0.2s ease, border-color 0.2s ease;\r\n  }\r\n  .rb2f-slider-nav:hover {\r\n    border-color: var(--rb2f-slider-accent);\r\n  }\r\n  .rb2f-slider-nav[disabled] {\r\n    opacity: 0.35;\r\n    cursor: default;\r\n    pointer-events: none;\r\n  }\r\n  .rb2f-slider-nav svg {\r\n    width: 1.1rem;\r\n    height: 1.1rem;\r\n  }\r\n\r\n  .rb2f-slider-track {\r\n    flex: 1 1 auto;\r\n    display: flex;\r\n    gap: 1rem;\r\n    overflow-x: auto;\r\n    scroll-snap-type: x mandatory;\r\n    scroll-behavior: smooth;\r\n    padding: 0.25rem 0.25rem 1rem;\r\n    scrollbar-width: none;\r\n    -ms-overflow-style: none;\r\n  }\r\n  .rb2f-slider-track::-webkit-scrollbar {\r\n    display: none;\r\n  }\r\n\r\n  .rb2f-slider-card {\r\n    flex: 0 0 auto;\r\n    width: 260px;\r\n    scroll-snap-align: start;\r\n    border-radius: 1rem;\r\n    background: var(--rb2f-slider-card);\r\n    border: 1px solid var(--rb2f-slider-border);\r\n    overflow: hidden;\r\n    transition: transform 0.2s ease, box-shadow 0.2s ease;\r\n  }\r\n  @media (min-width: 640px) {\r\n    .rb2f-slider-card { width: 300px; }\r\n  }\r\n  .rb2f-slider-card:hover {\r\n    transform: translateY(-3px);\r\n    box-shadow: 0 12px 24px -12px rgba(0, 0, 0, 0.2);\r\n  }\r\n\r\n  .rb2f-slider-card-link {\r\n    display: block;\r\n  }\r\n  .rb2f-slider-card-image {\r\n   \r\n    overflow: hidden;\r\n    background: var(--rb2f-slider-bg);\r\n  }\r\n  .rb2f-slider-card-image img {\r\n    width: 100%;\r\n   \r\n    object-fit: cover;\r\n  }\r\n  .rb2f-slider-card-body {\r\n    padding: 1.1rem 1.25rem 1.4rem;\r\n  }\r\n  .rb2f-slider-card-title {\r\n    font-size: 1.05rem;\r\n    font-weight: 600;\r\n    line-height: 1.35;\r\n    color: var(--rb2f-slider-fg);\r\n  }\r\n  .rb2f-slider-card-tagline {\r\n    margin: 0.4rem 0 0;\r\n    font-size: 0.85rem;\r\n    line-height: 1.5;\r\n    color: var(--rb2f-slider-muted);\r\n  }\r\n<\/style>\r\n\r\n<div class=\"rb2f-slider\">\r\n  <div class=\"rb2f-slider-row\">\r\n    <button type=\"button\" class=\"rb2f-slider-nav rb2f-slider-prev\" aria-label=\"Previous\">\r\n      <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M15 18l-6-6 6-6\"\/><\/svg>\r\n    <\/button>\r\n\r\n    <div class=\"rb2f-slider-track\">\r\n\r\n      <div class=\"rb2f-slider-card\">\r\n        <a class=\"rb2f-slider-card-link\" href=\"https:\/\/rb2f.com\/work\/the-whole-truth\">\r\n          <div class=\"rb2f-slider-card-image\">\r\n            <img decoding=\"async\" src=\"https:\/\/rb2f.com\/blogs\/wp-content\/uploads\/2025\/06\/truth-bg.png\" alt=\"The Whole Truth\">\r\n          <\/div>\r\n          <div class=\"rb2f-slider-card-body\">\r\n            <h3 class=\"rb2f-slider-card-title\">The Whole Truth<\/h3>\r\n            <p class=\"rb2f-slider-card-tagline\">No BS. Just serious growth.<\/p>\r\n          <\/div>\r\n        <\/a>\r\n      <\/div>\r\n\r\n      <div class=\"rb2f-slider-card\">\r\n        <a class=\"rb2f-slider-card-link\" href=\"https:\/\/rb2f.com\/work\/bliss-club\">\r\n          <div class=\"rb2f-slider-card-image\">\r\n            <img decoding=\"async\" src=\"https:\/\/rb2f.com\/blogs\/wp-content\/uploads\/2025\/06\/bliss-bg.png\" alt=\"Bliss Club\">\r\n          <\/div>\r\n          <div class=\"rb2f-slider-card-body\">\r\n            <h3 class=\"rb2f-slider-card-title\">Bliss Club<\/h3>\r\n            <p class=\"rb2f-slider-card-tagline\">Stretch, scale, repeat.<\/p>\r\n          <\/div>\r\n        <\/a>\r\n      <\/div>\r\n\r\n      <div class=\"rb2f-slider-card\">\r\n        <a class=\"rb2f-slider-card-link\" href=\"https:\/\/rb2f.com\/work\/sparkles\">\r\n          <div class=\"rb2f-slider-card-image\">\r\n            <img decoding=\"async\" src=\"https:\/\/rb2f.com\/blogs\/wp-content\/uploads\/2025\/11\/Sparkles-card-thumbnail-jpg.jpg\" alt=\"Sparkles\">\r\n          <\/div>\r\n          <div class=\"rb2f-slider-card-body\">\r\n            <h3 class=\"rb2f-slider-card-title\">Sparkles<\/h3>\r\n            <p class=\"rb2f-slider-card-tagline\">A 30-year legacy that found its shine online.<\/p>\r\n          <\/div>\r\n        <\/a>\r\n      <\/div>\r\n\r\n      <div class=\"rb2f-slider-card\">\r\n        <a class=\"rb2f-slider-card-link\" href=\"https:\/\/rb2f.com\/work\/curious-cub\">\r\n          <div class=\"rb2f-slider-card-image\">\r\n            <img decoding=\"async\" src=\"https:\/\/rb2f.com\/blogs\/wp-content\/uploads\/2025\/11\/curiouscub.jpg\" alt=\"Curious Cub\">\r\n          <\/div>\r\n          <div class=\"rb2f-slider-card-body\">\r\n            <h3 class=\"rb2f-slider-card-title\">Curious Cub<\/h3>\r\n            <p class=\"rb2f-slider-card-tagline\">Piecing growth together, one product at a time.<\/p>\r\n          <\/div>\r\n        <\/a>\r\n      <\/div>\r\n\r\n      <div class=\"rb2f-slider-card\">\r\n        <a class=\"rb2f-slider-card-link\" href=\"https:\/\/rb2f.com\/work\/royal-oak\">\r\n          <div class=\"rb2f-slider-card-image\">\r\n            <img decoding=\"async\" src=\"https:\/\/rb2f.com\/blogs\/wp-content\/uploads\/2025\/11\/RoyalOak-960-03.jpg\" alt=\"Royal Oak\">\r\n          <\/div>\r\n          <div class=\"rb2f-slider-card-body\">\r\n            <h3 class=\"rb2f-slider-card-title\">Royal Oak<\/h3>\r\n            <p class=\"rb2f-slider-card-tagline\">A little 'polish' that elevated their digital growth!<\/p>\r\n          <\/div>\r\n        <\/a>\r\n      <\/div>\r\n\r\n      <div class=\"rb2f-slider-card\">\r\n        <a class=\"rb2f-slider-card-link\" href=\"https:\/\/rb2f.com\/work\/neemans\">\r\n          <div class=\"rb2f-slider-card-image\">\r\n            <img decoding=\"async\" src=\"https:\/\/rb2f.com\/blogs\/wp-content\/uploads\/2025\/11\/Neemans.jpg\" alt=\"Neeman's\">\r\n          <\/div>\r\n          <div class=\"rb2f-slider-card-body\">\r\n            <h3 class=\"rb2f-slider-card-title\">Neeman's<\/h3>\r\n            <p class=\"rb2f-slider-card-tagline\">A stride to success.<\/p>\r\n          <\/div>\r\n        <\/a>\r\n      <\/div>\r\n\r\n      <div class=\"rb2f-slider-card\">\r\n        <a class=\"rb2f-slider-card-link\" href=\"https:\/\/rb2f.com\/work\/zivame\">\r\n          <div class=\"rb2f-slider-card-image\">\r\n            <img decoding=\"async\" src=\"https:\/\/rb2f.com\/blogs\/wp-content\/uploads\/2025\/11\/Zivame-960.jpg\" alt=\"Zivame\">\r\n          <\/div>\r\n          <div class=\"rb2f-slider-card-body\">\r\n            <h3 class=\"rb2f-slider-card-title\">Zivame<\/h3>\r\n            <p class=\"rb2f-slider-card-tagline\">From core comfort to high growth.<\/p>\r\n          <\/div>\r\n        <\/a>\r\n      <\/div>\r\n\r\n      <div class=\"rb2f-slider-card\">\r\n        <a class=\"rb2f-slider-card-link\" href=\"https:\/\/rb2f.com\/work\/shisenfox\">\r\n          <div class=\"rb2f-slider-card-image\">\r\n            <img decoding=\"async\" src=\"https:\/\/rb2f.com\/blogs\/wp-content\/uploads\/2025\/06\/shisenfox-bg.png\" alt=\"Shisenfox\">\r\n          <\/div>\r\n          <div class=\"rb2f-slider-card-body\">\r\n            <h3 class=\"rb2f-slider-card-title\">Shisenfox<\/h3>\r\n            <p class=\"rb2f-slider-card-tagline\">Turning eyewear into identity.<\/p>\r\n          <\/div>\r\n        <\/a>\r\n      <\/div>\r\n\r\n      <div class=\"rb2f-slider-card\">\r\n        <a class=\"rb2f-slider-card-link\" href=\"https:\/\/rb2f.com\/work\/hinduja-group\">\r\n          <div class=\"rb2f-slider-card-image\">\r\n            <img decoding=\"async\" src=\"https:\/\/rb2f.com\/blogs\/wp-content\/uploads\/2025\/06\/hinduja-bg-1.png\" alt=\"Hinduja Group\">\r\n          <\/div>\r\n          <div class=\"rb2f-slider-card-body\">\r\n            <h3 class=\"rb2f-slider-card-title\">Hinduja Group<\/h3>\r\n            <p class=\"rb2f-slider-card-tagline\">Made a network speak 'digital'!<\/p>\r\n          <\/div>\r\n        <\/a>\r\n      <\/div>\r\n\r\n      <div class=\"rb2f-slider-card\">\r\n        <a class=\"rb2f-slider-card-link\" href=\"https:\/\/rb2f.com\/work\/iksula\">\r\n          <div class=\"rb2f-slider-card-image\">\r\n            <img decoding=\"async\" src=\"https:\/\/rb2f.com\/blogs\/wp-content\/uploads\/2025\/06\/iksula-12.png\" alt=\"Iksula\">\r\n          <\/div>\r\n          <div class=\"rb2f-slider-card-body\">\r\n            <h3 class=\"rb2f-slider-card-title\">Iksula<\/h3>\r\n            <p class=\"rb2f-slider-card-tagline\">E-comm got its suit tailored.<\/p>\r\n          <\/div>\r\n        <\/a>\r\n      <\/div>\r\n\r\n      <div class=\"rb2f-slider-card\">\r\n        <a class=\"rb2f-slider-card-link\" href=\"https:\/\/rb2f.com\/work\/absorbia\">\r\n          <div class=\"rb2f-slider-card-image\">\r\n            <img decoding=\"async\" src=\"https:\/\/rb2f.com\/blogs\/wp-content\/uploads\/2025\/06\/absorbia-bg.png\" alt=\"Absorbia\">\r\n          <\/div>\r\n          <div class=\"rb2f-slider-card-body\">\r\n            <h3 class=\"rb2f-slider-card-title\">Absorbia<\/h3>\r\n            <p class=\"rb2f-slider-card-tagline\">'Dampness' flipped into damn good brand positioning!<\/p>\r\n          <\/div>\r\n        <\/a>\r\n      <\/div>\r\n\r\n      <div class=\"rb2f-slider-card\">\r\n        <a class=\"rb2f-slider-card-link\" href=\"https:\/\/rb2f.com\/work\/sugar-cosmetics\">\r\n          <div class=\"rb2f-slider-card-image\">\r\n            <img decoding=\"async\" src=\"https:\/\/rb2f.com\/blogs\/wp-content\/uploads\/2025\/06\/sugar-bg-1.png\" alt=\"Sugar\">\r\n          <\/div>\r\n          <div class=\"rb2f-slider-card-body\">\r\n            <h3 class=\"rb2f-slider-card-title\">Sugar<\/h3>\r\n            <p class=\"rb2f-slider-card-tagline\">Beauty, clicks, and a whole lot of traction!<\/p>\r\n          <\/div>\r\n        <\/a>\r\n      <\/div>\r\n\r\n      <div class=\"rb2f-slider-card\">\r\n        <a class=\"rb2f-slider-card-link\" href=\"https:\/\/rb2f.com\/work\/the-hillcart-tales\">\r\n          <div class=\"rb2f-slider-card-image\">\r\n            <img decoding=\"async\" src=\"https:\/\/rb2f.com\/blogs\/wp-content\/uploads\/2025\/06\/hillcart-bg-1.png\" alt=\"The Hillcart Tales\">\r\n          <\/div>\r\n          <div class=\"rb2f-slider-card-body\">\r\n            <h3 class=\"rb2f-slider-card-title\">The Hillcart Tales<\/h3>\r\n            <p class=\"rb2f-slider-card-tagline\">We gave tea a brand voice. It spoke elegance!<\/p>\r\n          <\/div>\r\n        <\/a>\r\n      <\/div>\r\n\r\n    <\/div>\r\n\r\n    <button type=\"button\" class=\"rb2f-slider-nav rb2f-slider-next\" aria-label=\"Next\">\r\n      <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M9 18l6-6-6-6\"\/><\/svg>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n\r\n<script>\r\n(function () {\r\n  function initSlider(root) {\r\n    if (!root || root.getAttribute('data-rb2f-slider-ready') === '1') return;\r\n    root.setAttribute('data-rb2f-slider-ready', '1');\r\n\r\n    var track = root.querySelector('.rb2f-slider-track');\r\n    var prevBtn = root.querySelector('.rb2f-slider-prev');\r\n    var nextBtn = root.querySelector('.rb2f-slider-next');\r\n    var cards = Array.prototype.slice.call(root.querySelectorAll('.rb2f-slider-card'));\r\n    if (!track) return;\r\n\r\n    function stepSize() {\r\n      if (!cards.length) return track.clientWidth;\r\n      var trackStyles = window.getComputedStyle(track);\r\n      var gap = parseFloat(trackStyles.columnGap || trackStyles.gap) || 0;\r\n      return cards[0].getBoundingClientRect().width + gap;\r\n    }\r\n\r\n    function updateNavState() {\r\n      if (!prevBtn || !nextBtn) return;\r\n      var maxScroll = track.scrollWidth - track.clientWidth - 1;\r\n      prevBtn.disabled = track.scrollLeft <= 0;\r\n      nextBtn.disabled = track.scrollLeft >= maxScroll;\r\n    }\r\n\r\n    if (prevBtn) {\r\n      prevBtn.addEventListener('click', function () {\r\n        track.scrollBy({ left: -stepSize(), behavior: 'smooth' });\r\n      });\r\n    }\r\n    if (nextBtn) {\r\n      nextBtn.addEventListener('click', function () {\r\n        track.scrollBy({ left: stepSize(), behavior: 'smooth' });\r\n      });\r\n    }\r\n\r\n    track.addEventListener('scroll', function () {\r\n      window.requestAnimationFrame(updateNavState);\r\n    }, { passive: true });\r\n\r\n    window.addEventListener('resize', updateNavState);\r\n    updateNavState();\r\n  }\r\n\r\n  function initAll() {\r\n    var roots = document.querySelectorAll('.rb2f-slider');\r\n    for (var i = 0; i < roots.length; i++) { initSlider(roots[i]); }\r\n  }\r\n\r\n  if (document.readyState === 'loading') {\r\n    document.addEventListener('DOMContentLoaded', initAll);\r\n  } else {\r\n    initAll();\r\n  }\r\n})();\r\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Case Study \u00b7 Amazon Marketing Agency Book a Revenue Audit How We Helped The Whole Truth 2X Revenue Without Increasing Ad Spend The Whole Truth sells clean protein bars, breakfast cereals, and snacks under the promise of #nothingtohide \u2014 every ingredient is declared on the pack. RB2F worked as their Amazon marketing agency to fix [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-16380","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Whole Truth - RB2F<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rb2f.com\/blogs\/work\/the-whole-truth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Whole Truth - RB2F\" \/>\n<meta property=\"og:description\" content=\"Case Study \u00b7 Amazon Marketing Agency Book a Revenue Audit How We Helped The Whole Truth 2X Revenue Without Increasing Ad Spend The Whole Truth sells clean protein bars, breakfast cereals, and snacks under the promise of #nothingtohide \u2014 every ingredient is declared on the pack. RB2F worked as their Amazon marketing agency to fix [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rb2f.com\/blogs\/work\/the-whole-truth\/\" \/>\n<meta property=\"og:site_name\" content=\"RB2F\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-04T13:29:15+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rb2f.com\/blogs\/work\/the-whole-truth\/\",\"url\":\"https:\/\/rb2f.com\/blogs\/work\/the-whole-truth\/\",\"name\":\"The Whole Truth - RB2F\",\"isPartOf\":{\"@id\":\"https:\/\/rb2f.com\/blogs\/#website\"},\"datePublished\":\"2026-09-02T14:23:41+00:00\",\"dateModified\":\"2026-09-04T13:29:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/rb2f.com\/blogs\/work\/the-whole-truth\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rb2f.com\/blogs\/work\/the-whole-truth\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rb2f.com\/blogs\/work\/the-whole-truth\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rb2f.com\/blogs\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Whole Truth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rb2f.com\/blogs\/#website\",\"url\":\"https:\/\/rb2f.com\/blogs\/\",\"name\":\"RB2F\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rb2f.com\/blogs\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Whole Truth - RB2F","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rb2f.com\/blogs\/work\/the-whole-truth\/","og_locale":"en_US","og_type":"article","og_title":"The Whole Truth - RB2F","og_description":"Case Study \u00b7 Amazon Marketing Agency Book a Revenue Audit How We Helped The Whole Truth 2X Revenue Without Increasing Ad Spend The Whole Truth sells clean protein bars, breakfast cereals, and snacks under the promise of #nothingtohide \u2014 every ingredient is declared on the pack. RB2F worked as their Amazon marketing agency to fix [&hellip;]","og_url":"https:\/\/rb2f.com\/blogs\/work\/the-whole-truth\/","og_site_name":"RB2F","article_modified_time":"2026-09-04T13:29:15+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rb2f.com\/blogs\/work\/the-whole-truth\/","url":"https:\/\/rb2f.com\/blogs\/work\/the-whole-truth\/","name":"The Whole Truth - RB2F","isPartOf":{"@id":"https:\/\/rb2f.com\/blogs\/#website"},"datePublished":"2026-09-02T14:23:41+00:00","dateModified":"2026-09-04T13:29:15+00:00","breadcrumb":{"@id":"https:\/\/rb2f.com\/blogs\/work\/the-whole-truth\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rb2f.com\/blogs\/work\/the-whole-truth\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/rb2f.com\/blogs\/work\/the-whole-truth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rb2f.com\/blogs\/"},{"@type":"ListItem","position":2,"name":"The Whole Truth"}]},{"@type":"WebSite","@id":"https:\/\/rb2f.com\/blogs\/#website","url":"https:\/\/rb2f.com\/blogs\/","name":"RB2F","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rb2f.com\/blogs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/rb2f.com\/blogs\/wp-json\/wp\/v2\/pages\/16380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rb2f.com\/blogs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rb2f.com\/blogs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rb2f.com\/blogs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/rb2f.com\/blogs\/wp-json\/wp\/v2\/comments?post=16380"}],"version-history":[{"count":18,"href":"https:\/\/rb2f.com\/blogs\/wp-json\/wp\/v2\/pages\/16380\/revisions"}],"predecessor-version":[{"id":16492,"href":"https:\/\/rb2f.com\/blogs\/wp-json\/wp\/v2\/pages\/16380\/revisions\/16492"}],"wp:attachment":[{"href":"https:\/\/rb2f.com\/blogs\/wp-json\/wp\/v2\/media?parent=16380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}